today's features

valuing a family-owned business: eight options

businesswoman working late at desk

the correct standard depends on the reason for the valuation.

by ed mendlowitz
77 ways to wow!

here are eight standards of value that a valuation analyst may need to consider and discuss with a client. each standard has a different set of rules, and the valuations can vary greatly. valuing a business is an art – not a science – even though careful calculations are made to arrive at an appraisal of the business. also provided are some insights regarding how these are used and how the valuation analyst can protect their client.

more: business valuation comes down to cash flow | 50 ways to create value for business owners and board members | what clients don’t know about cost variances | how to advise clients on allocating business resources | be wary of discounting prices | where is your firm in its lifecycle? | six kinds of loan covenants
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

valuations of closely held family businesses are confusing because of the varied reasons, uses and purposes for the valuation. there is no one “right” way, because the value arrived at is contingent on the assumption used. this is confusing to many business owners.
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cas requires reaching out more

businessman using internet on smartphone and laptop

use tech to up your communication game.

by hitendra patil
client accounting services: the definitive success guide

a successful client accounting services practice requires increased interactions with clients. your usual non-cas methods of client communications are not sufficient to meet the demands and expectations of your cas clients. you must leverage new tech tools to reach out, communicate and collaborate with clients more frequently.

more: your cas engagement letter needs a reset option | structure insights as what-why-what | set your processes apart in nine steps | five ways to overcome cas staffing challenges | think cas isn’t for your firm? | convince your firm of cas value | ten ways to tell a client is ready for cas | launch cas in just eight steps
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

some accounting software can help you automate client notifications (by email/text) based on customized triggers set up in the software. similarly, automated payroll software can keep clients informed automatically. mobile apps of core accounting software are becoming a necessity to deliver client service and communications.

why?
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five keys to successful marketing

man looking at five giant keys on the ground

do you have a plan, or just a lot of activity?

by august j. aquila
price it right: how to value accounting services

there are, of course, a lot of things you can do to have a successful marketing campaign, but here are five that you should seriously consider.

more: how does your firm measure up? | five questions for developing your marketing plan | you only have four strategies | the damage that traditional fee methods do
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

1. create a marketing culture in your practice.

at the end of the day, it’s your firm’s culture that drives results. how would you define your current marketing culture? what is important and rewarded in your firm – bringing in new business, identifying new opportunities for existing clients, generating awareness for the firm in the marketplace or billable hours and administration? a marketing culture is outward looking and helps your people look for ways to expand the practice with profitable work.
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why business email is doomed

malware, ransomware, phishing and other hacker tools will make email obsolete.

by frank stitely
the relentless cpa

last year, the ceo of slack predicted the demise of business email in five years. i think he’s wrong. i think business email maybe has another two years. there are two obvious reasons why email has a foot in the technological grave.

more: control your time: avoid ambush meetings and phone calls | get clients to bring tax docs early…yes, early | you train your clients, whether you mean to or not | train your clients before they train you | why time tracking still matters | business owners face one of three exits | don’t let clients dictate tax workflow | make fewer mistakes, increase revenue and capacity | how small firms can win the talent wars | easy ways to avoid ‘done but’ tax returns | six ways to create a millennial-friendly firm | do you know your turnaround time?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

first, spam killed the efficiency of email. how much time do you spend each day deleting spam? you can train your spam blocker, but professional spammers get through using variable email addresses and agreements with internet routing companies.
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bissett bullet: keep it simple

today’s bissett bullet: “is your marketing copy based on what you want to tell people you do, or what they want you to do for them?”

by martin bissett

i am not an accountant, i am a business owner. when i talk to other business owners about what they want from their accountant, they all say the same two things:

1) i want someone to make my life easier and
2) i want someone to help me make more money. anything else is unnecessary.

we need to articulate our services in those terms. how does what we do make their lives easier and how does it put more money in their pockets?

today’s to-do:

review your website copy. does it make clear to potential clients that you will achieve these outcomes for them? if not, it’s time for an update.

see more bissett bullets here

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