today's features

downgraded: what the doe said about accounting | arc

a new definition of “professional degree” limits loan access for accounting students and raises fresh alarms about equity, access, and pipeline. 

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accounting arc
with liz mason, byron patrick, and donny shimamoto
center for accounting transformation

when the u.s. department of education released its negotiated language for implementing the “one big beautiful bill” act’s graduate loan reforms, most accountants probably did not expect to see their field at the center of a political storm. 

but in draft rules tied to the law, accounting master’s programs are not classified as “professional degree” programs for purposes of federal student loan caps.  

more accounting arc: savage: using your license as a megaphonebaker: interpreting pricing psychologydon’t get fired by your own automation | what amazon doesn’t tell you | royalties, residuals, and reality checks | arc-slc | free speech is a right; respect is a responsibility | cash bags, casinos & audits: how first jobs shape usgen z redefines careers | bootleggers, baptitsts & cpas: rethinking licensurecpa firm ownership under firewalking violation: when showing your cpa gets you in trouble | audit bags to tiktok tags, gen z talks success | students challenge accounting’s traditional career path | true grit: recognizing struggles that shape our successes |more admins, fewer students, no planwhat career advice gets wrong for gen z – and how to fix ityour identity is not a liabilityburnout, be gone: accounting needs a boundary breakthrough

that classification matters. under the new structure, beginning in july 2026, graduate students may borrow up to $20,500 per year, with a $100,000 lifetime cap, while “professional students” are allowed up to $50,000 annually and $200,000 total. medicine and law make the professional list. accounting does not. neither do nursing, education, architecture, social work, nor several other fields that traditionally are seen as high-skill professions. 

in this episode of accounting arc, co-hosts liz mason, cpa; byron patrick, cpa.citp; and donny shimamoto, cpa.citp, cgma, unpack what that reclassification could mean for the accounting pipeline—and for how the profession sees itself. 

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eleven marketing strategies for smaller firms

woman holding eyeglasses and looking at laptop screen

including the five stages of an inbound marketing funnel.

by august aquila
max: maximize productivity, profitability and client retention

small firm owners know they need to market, but they don’t always know which marketing activities they need to focus on. here are 11 strategies for increasing your client base that are easy to implement.

more by august j. aquila
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

1. get known in the marketplace

before you start marketing, you need to answer these two questions:

  • who are you?
  • what do you offer?

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some clients just don’t fit

businesswoman smiling at two clients, man and woman

your team has to talk to them every day.

by jody padar
radical pricing – by the radical cpa

a friend who owned a business services firm in the marketing industry once told me he would rather face waterboarding than resign a hard-won client. however, even he cast a big one aside after his key employee returned from a client meeting in tears. some things just can’t be tolerated. your job is to determine where the line should be and to make the decision before a bad client has the chance to negatively affect your company.

more by jody padar
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

a client’s fit with your firm is every bit as important as their behavior and payment practices. after you adopt a new client-centric, value-based business model, some clients won’t fit in. some will want to stick with the transactional model of the billable hour. they may not be comfortable with your new direction. some clients may not even want to pay for your smallest service bundle despite the enhanced service levels it includes.
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help not-for-profits avoid fraud

five ways to reassure both regulators and donors.

by ed mendlowitz
77 ways to wow!

again and again, stories appear in newspapers about abuse and misuse of funds in not-for-profit organizations. in many cases, these frauds have been schemes that have been going on for numerous years.

more by ed mendlowitz
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the frauds are usually carried out by long-serving employees who earned reputation and trust that resulted in relaxation of controls or oversight. many times, this provides temptation and ample opportunity to commit and sustain fraudulent activity over long periods paired with a reduction in the “fear” of being caught!
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green: why clients quit you | big 4 transparency

the number one complaint isn’t pricing. it’s confusion.

this is a preview. the complete video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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big 4 transparency
by dominic piscopo, cpa
for 卡塔尔世界杯常规比赛时间

for many business owners, finding the right accountant feels like an impossible task. you’re trusting someone with your finances, your future, and sometimes even your peace of mind. but in an industry dominated by word-of-mouth and vague google listings, sam’s list has emerged as a game-changing alternative: a review-based directory for cpas, bookkeepers, fractional cfos, and financial advisors, designed to make trust and transparency easier for everyone. 

more dominic piscopomore private equitymore pay & compensation

in this episode of big 4 transparency, host dominic piscopo speaks with co-founder kimi green, who shares the wild story of how the viral idea from entrepreneur sam parr (of my first million) turned into a thriving lead-generation platform – and how she found herself leading it with no prior experience in accounting. “i despised accounting,” green laughs. “i didn’t even ask follow-up questions when someone told me they were a cpa.” 

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