today's features
podcast

which is better: a year of education or a year of experience?

the 150-hour rule is facing harsh criticism in the accounting staffing crisis.

with steven sacks
the new fundamentals: thriving in disruption

there is a movement afoot by the state cpa societies to reconsider whether the fifth year of an accounting program that offers the student a master’s in accounting is worth the cost, not to mention the increased complexity of business requiring as much exposure and experience as necessary to groom the younger professionals.

more steve sacks: sell service, not hours | fine-tuning the subscription fee model | when cyber-crime hits close to home | how to build a winning proposal | six ways to fix your firm agreement | the great resignation or a reshuffling? | listen to learn | build the framework to a solution with five answers | try for success, not a win
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

however, there is a shortage of 300,000 cpa candidates entering the profession’s pipeline. that’s why several states are seeking to eliminate, modify or enhance the educational/experiential model.

steve sacks, cpa, cgma, abc, discussed the dilemma of education versus experience with accounting expert david bergstein, cpa, the chief innovation officer for bergstein cpa and teaching adjunct for valencia college.

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marketing & sales

secret marketing formula: get one client at a time

three arrows in center of bull's-eye

think of reputation-building and name recognition as pre-selling.

by bruce marcus
professional services marketing 3.0

editor’s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert’s evergreen work, which retains wisdom for the present.

here’s a little secret about professional services marketing.

it always comes down to selling the individual clients – one by one.

more: everyone in your firm is marketing | let’s lose the word ‘image’ | the risk in not understanding risk | what your marketing program can and can’t do | nine reasons that prospects say yes | how marketing evolved to 3.0
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

you can talk about strategies, and image, and niche marketing and branding. you can talk about articles, and brochures, and media releases and seminars. but it always comes down to selling the individual clients – one by one.

well … if you’re going to have to do that anyway, why not start with target marketing to begin with?
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growth strategies

you only have four strategies

businessman turning compass labeled "strategy" like a steering wheel

look at your service offering like a stock portfolio. any losers?

by august j. aquila
price it right: how to value accounting servic

can you ever spend too much time thinking strategically about your accounting and consulting practice? if you are like most professionals, you usually have outlined some goals. you know where you want to go.

more: one question to guide your growth plans | five rules for a marketing orientation | the damage that traditional fee methods do | four ways to prepare for new business development | ten keys to marketing success
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the real question you must ask is this: “do you know the best way to get there?” in other words, “what’s your strategy?”
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pro member exclusive

set bold new goals for the rest of the year

latina woman working on laptop

use four metrics to measure change, progress and success.

by sandi leyva
the complete guide to marketing for tax & accounting firms

think back to this day one year ago for just a minute. where were you in your business? what were your revenues, salary and profits at that time? what were your clients like? what were your biggest issues?

more: generative ai: should you avoid it or adopt it? | beyond compliance: six tips for adding value | track six figures to test your marketing | when you don’t know what you don’t know | eight things to give new clients | five ideas for summer focus | leverage your client list today | need leads? try a quiz | now’s the time to clean up your email list
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

if we don’t occasionally look back to take a snapshot at a point in our history, we may not realize how much we’ve accomplished in such a short time. i’m not much for dwelling in the past, but this exercise is tremendously useful for a couple of reasons:
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