today's features

another year, another chance

another opportunity to fine-tune your business.

by sandi leyva
the complete guide to marketing for tax & accounting firms

i was drawn to reading howard buffett’s book “40 chances: finding hope in a hungry world” because i am completely intrigued by huge social problems and figuring out ways to solve them. for buffett, who is a farmer at heart, the challenge is how to tackle world hunger.

more: want better clients? here’s how | track six figures to test your marketing | when you don’t know what you don’t know | eight things to give new clients | put your linkedin profile to work | what’s in a (domain) name? plenty
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one of the stories in the book has buffett listening to a lecture for farmers on how to improve their yield year after year. buffett recalls the speaker saying that one farmer, on average, will have a 40-year career from the time he or she starts working the land to the time to retire. on average it will be 40 harvests and 40 plantings.
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overcoming the five hurdles to advisory services

face these issues to achieve firm growth.

the smartest route to advisory:
join the survey. get the roadmap

by donny shimamoto, cpa, citp, cgma
the center for accounting transformation

are you tired of feeling overwhelmed and stuck in the compliance workload, unable to provide valuable insights to your clients? do you feel that your firm has the potential to grow and create a lasting impact, but capacity issues hinder your progress? 

more donny shimamoto:  how trusted advisors transform businesses | the future of accounting: a vision of trust, clarity, and hope | donny shimamoto: future firm growth requires a mindshift | ai, ocr, nlp & cpas: oh my!   |  accounting nerds, unlock your super powers  | early adopters gain an edge in audit | dustin wheeler: for serious cas success, hire tech teams | csr for cpas: the missing ingredient | donny shimamoto explains how ‘agile’ applies to cpa firmsstaff retention for remote workers | why the future is in risk advisory |  ready for non-cpa “cpa” firms?
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you’re not alone. many accounting firms are struggling with the same challenges. but what if there was a way to break through these barriers and elevate your firm to new heights? read on to discover how to overcome the challenges associated with providing advisory services and transform your firm into a thriving, client-centered business.
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research: accounting pros cautiously optimistic about generative ai

expert says we must work together to balance the benefits of technology and unintended consequences.

by rick richardson
technology this week

thomson reuters, a global content and technology company, recently released new research on generative ai that gauged the sentiment of professionals across legal, tax, and accounting firms in the united states, the united kingdom, and canada. the research sought to understand better how the technology is perceived and applied within the professional services industry. the report uncovered a mix of optimism and caution in adopting generative ai. 

more tech this week: chatgpt passes cpa exam on second trysmartwatch saves two lives | first e-road charges electric vehicles as they drive | stanford scientists 3d-print heart tissue | four of today’s new technologies that will be tomorrow’s ‘norm’ | cyber insurance costs rise in health care as attacks soar | phishing attack hackers have a new trick
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“generative ai can disrupt and redefine the professional landscape, but it is clear from our findings that there is a trust gap with professionals,” said steve hasker, president and ceo of thomson reuters. “the future of professional work is set to be revolutionized by generative ai, and as an industry, we need to work together to find the right balance between the benefits of technology and any unintended consequences. we believe this will help our customers first to trust the transformative power of generative ai and then harness the opportunity to shape the future of their professions.”

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exceptional teams are key to high-net-worth practices

six businesspeople in meeting around tablehow to build and manage them.

by russ alan prince

in serving the wealthy, polymaths do not exist. one individual cannot possibly have the knowledge, skills and wherewithal to deliver the diverse array of solutions the wealthy need and want; consequently, an exceptional team is required.

more: four keys to an elite wealth management team | four core principles of elite wealth management | what the wealthy getting wealthier means for your practice | does wealth management make sense for your firm? | create family dynasties and add value, roi | is elite wealth management right for you? | why accountants fail at wealth management
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your ability to surround yourself with high-caliber professionals is often essential to building a very successful high-net-worth accounting practice. you not only have to identify the specialists with whom you need to work, but you also need to manage the relationships between your experts and your affluent clients.
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elder care: not sexy, but vital

caregiver with senior woman in wheelchair outdoorsbonus: a sample engagement letter.

by ed mendlowitz
the 卡塔尔世界杯常规比赛时间 practice doctor

there are two distinct types of elder care assurance services.

more on marketing: get your clients talking about retirement | help clients with employment compensation | help clients with basic budgeting | questions for after tax season | 28 data points for a financial planning discussion | four additional services to suggest
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one service is the complete financial care and oversight of elderly clients. these could be relatives of the people retaining us, or the elderly person themselves. the other service is consulting on the financial planning and tax needs of the elderly person.
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