what’s in a (domain) name? plenty

not knowing what you’re doing can cost you plenty.

by sandi leyva
the complete guide to marketing for tax & accounting firms

domain names are cheap compared to other marketing costs. they average $15 to $20 per year per domain. but if you register many domains, they can begin to add up. and if you switch domains, you could end up costing yourself far more than $15 in lost revenues if you don’t know what you are doing.

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here are my thoughts and what’s possible with domain names, especially as they relate to search engine optimization at the macro level.