today's features
pricing, fees & billing rates

the damage that traditional fee methods do

a road sign depicting falling dollarsthe rule of three and cost-plus overlook some key considerations.

by august j. aquila
price it right: how to value accounting services

the time has come for the accounting professional to rethink the paradigm on which pricing has been based. let’s discuss the traditional methods of price setting and how they can have a negative impact on a firm.

more: four ways to prepare for new business development | ten keys to marketing success
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

somewhere along the line accountants began to believe that an hour of their work had a set value to their clients. as we shall see, this false assumption has led to the current state of affairs and has caused accountants to:
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news

why the u.s. must act now to protect our online privacy

lawmakers need to step up. don’t expect big tech to help.

by jonathan baron

i’m thankful for the european union. they watch out with much more diligence to protect privacy and do so with an eye to cybersecurity as well. but at least our regulators in the u.s. are fairly good, but slow, followers.

more cybersecurity: top tax vendors caught red-handed selling private taxpayer data | how hacker-proof is your firm? | it takes a village to stop cybercrime | one-third of cyber attacks involve small businesses | cyber insurance costs rise in health care as attacks soar | the why, what and how of cybersecurity for accountants | when cyber-crime hits close to home | cybersecurity for tax professionals |

more jon baron: top tax vendors caught red-handed selling private taxpayer data | client accounting services poised to surge in post-corona world | tax pros retake market share from diyers | three new technologies that will change everything [video] | economic mega-trends [video] | today’s best opportunities for accounting firms [video] | re-invest in your firm or get out? [video] |  when tax work dies [video] |  the big shift and the shakeout [video] | why the u.s. lags the world in tax tech [video]

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i was reminded of this because the other day, i received my quarterly report from deleteme, which i use to periodically clean up my data being bought and sold without my knowledge on the open market. since our last report, my wife and i have had over 20 new third parties needing cleanup. unbelievable.

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marketing & sales

want better clients? here’s how

five ways to find the sweet spot for your target client.

by sandi leyva
the complete guide to marketing for tax & accounting firms

many accountants serve clients with extremely small businesses that gross six figures a year or even less. these clients are prone to being price-sensitive and often struggle with budgets and cash flow. if you’re serving these clients, you’re definitely meeting an important need in the marketplace, but you may also start to question your own prices, or worse, underprice your services.

more: five ways to acquire more clients | get your name in the news | five ideas for more summer revenue | four ways small firms can beat large ones | why you need a link-in-bio tool | five emotional skills for entrepreneurs | transform your marketing with crm | five kinds of small thinking
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the good news is that, on average, the higher revenues a company earns, the more likely they are to be a higher-quality client for you. owners with larger companies, on average, are less price-sensitive and less emotional about running their businesses. the sweet spot for many small cpa firms and bookkeeping companies is to attract clients from $1 million to $3 million all the way up to about $10 million to $20 million in annual revenues. so how do you get to these higher-quality clients? here are five ideas:
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pro member exclusive

six systems used to determine partners’ goodwill payments

businesswoman using calculator while reviewing something on laptop screenalso: 28 main provisions of partner buyout plans.

by marc rosenberg
how to bring in new partners

this chart shows the different systems that firms across the country are using for partners’ goodwill payments. the data is from a recent edition of the rosenberg map survey.

more: how partner buyouts work | 11 best practices for partner compensation | why buying into a firm is such a great investment | the business side of cpa firms | it shouldn’t take so long to make partner | three types of skills you need to become a partner | seventeen basic expectations of partners
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

six systems used to determine partners’ goodwill payments

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politics & government

top tax vendors caught red-handed selling private taxpayer data

taxslayer, h&r block and taxact have been passing on sensitive personal and financial data to meta, google and other big tech companies.

by 卡塔尔世界杯常规比赛时间 research

q: since when did private tax returns become public information?

a: since some of the nation’s biggest tax preparers decided to share it.

more cybersecurity: jon baron: why the u.s. must act now to protect our online privacy |top tax vendors caught red-handed selling private taxpayer data | how hacker-proof is your firm? | it takes a village to stop cybercrime | one-third of cyber attacks involve small businesses | cyber insurance costs rise in health care as attacks soar | the why, what and how of cybersecurity for accountants | when cyber-crime hits close to home | cybersecurity for tax professionals |

more tax: irs embracing stakeholders | coming soon: new ways to pay the irs | irs sets milestones for radically new service | irs promises 12 customer service initiatives | should tax preparers be certified competent? | irs has big plans for its $80 billion | can’t irs tax pro accounts do more? | taxpayer assistance centers need upgrade
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

for all your concerns about protecting client information, it seems that taxslayer, h&r block and taxact have been passing on sensitive personal and financial data to meta, google and other big tech companies.
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