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how to distribute net profits

man's hand drawing upward arrow labeled "profit"chart listing example profits of business units

five steps to implementing a plan.

by domenick j. esposito
8 steps to great

let’s say your firm has five offices that handle audit/tax compliance services and two advisory and consulting lines of business (tax consulting and management consulting). let’s refer to them as business units and let’s also say that net profits were generated as in the chart at right:

more by domenick j. esposito
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let’s keep the example simple. let’s assume that each of the seven business units is self-sustaining, and that certain high-performing business units do not have to “give” profits to others and that lower-performing business units do not have to “take” profit from others.
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featured video

elliott: embrace the ‘dimension of possible’ | move like this

the profession’s newest partners may be the most vulnerable.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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move like this
with bonnie buol ruszczyk
for 卡塔尔世界杯常规比赛时间

move like this host bonnie buol ruszczyk sits down with sarah elliott, cpa, co-founder of intend2lead, to unpack what conscious leadership looks like in accounting—and why the profession’s newest partners may be the most vulnerable leaders in the firm.

elliott, a former audit partner who left public accounting in 2014 to become an executive coach, argues that real change happens in a precise order: mindset, then skill set, then habits. her “conscious leader” model centers on leaders who share power, elevate others, and stay curious, even when uncertainty invites fear.

“our best leaders are human-centric first,” elliott says. “in a world of accelerating tech and change, we have to start with people—always.”

more move

intend2lead recently surveyed 110 newly promoted partners (2023–2024). the results spotlight avoidable gaps that push rising leaders toward burnout—or out of public accounting altogether.
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outlook & analysis

ai leading to ‘miracle-level’ productivity increases

every year, the 2025 rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country: how do you think the next 12 months will unfold? trends? predictions? other thoughts? also, how would you assess the last 12 months? trends? observations? struggles?

kpis likely will change.

by jennifer wilson
 the rosenberg survey

mergers and acquisitions and private equity will continue to consolidate the top 100 and allow new firms to find their way to the list. but brokers will find it harder to convince the quality firms left in late 2025 into 2026 that they should sell out. those firms believe in their mission, talent and clients, and themselves, and see the immense opportunity to diferentiate by remaining independent and sustaining their firm’s legacy into the future.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.

new artificial intelligence “best of breed” solutions will create miracle-level productivity increases within firms that are in pilot now and we’ll begin reimagining the learning paradigm for interns and associates especially.
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advisory & consulting

accounting evolves to include holistic financial planning

vintage pocket watch lying on hundred dollar bills

a one-two punch of value.

by rory henry
the holistic guide to wealth management

the accounting profession is evolving rapidly. new business models are emerging, and firms are uncoupling themselves from the constraints of a partnership structure, from outdated service offerings, and from time-based pricing practices.

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you may be asking yourself: “what business am i truly in?” or perhaps, “what business should i be in?” before answering these questions, consider that you may ultimately be in the relationship business more than you’re in the tax, accounting or bookkeeping business. it doesn’t matter which training, certifications or acronyms you have following your name. if you’re moving into financial planning – or thinking about doing so – you might want to ask yourself: “am i really in the human business?”
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