today's features
management

deter fraud with forensic techniques

person taking inventory on a tablet

bonus: 11 services that create a “control culture.”

by ed mendlowitz
77 ways to wow!

trained forensic professionals investigate accounting and financial transactions that are, or will become, subject to legal proceedings. it is an early step in a potential war, and many times it is the first shot.

more by ed mendlowitz
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attorneys and c-level executives are often not familiar with forensic techniques and see them as a means to quantify a loss. financial forensics also provides a means to deter and detect fraud. today, i share my views on the value of forensic techniques used to deter fraud and encourage cvas to consider attending the cti’s forensic accounting academy™ or fraud risk management courses offered through the maff programs.
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featured video

bonus depreciation is back | quick tax tip

key changes to sections 168 and 179 offer fresh opportunities for strategic deductions.

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poe group advisors consistently excels in helping our clients find the right accounting practice sales opportunity.

quick tax tip
with art werner
cpe today

in the latest quick tax tip episode, tax expert art werner dives into one of the most talked-about provisions in the new tax bill: the restoration of 100% bonus depreciation.

“under the tax cuts and jobs act, bonus depreciation started to phase down from 100% to zero,” werner explains. “for 2025, it was set at 40%. but this new bill retroactively restores 100% bonus depreciation — starting jan. 20, 2025 — and keeps it that way through the end of 2029.”

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that january date, werner notes, is significant: “it happens to be inauguration day. so it seems the new administration is ushering in a new era for business expensing.”

the move reverses years of gradual cutbacks and offers businesses renewed incentive to invest in equipment and property. according to werner, this means tax practitioners can breathe easier — at least for now.

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mergers & acquisitions

eighteen questions to ask merger candidates

four people meeting at a restaurant

it’s time to get to know each other.

by marc rosenberg
cpa firm mergers: your complete guide

all merger discussions have to begin somewhere. after merger candidates have been identified, there obviously needs to be an initial meeting for the two firms to get acquainted.

more by marc rosenberg
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everything is confidential and informal. no exchange of financial statements. the two parties simply spend an hour or two – you guessed it – getting to know each other. many firms like to convene this meeting over breakfast or lunch because meeting at a restaurant gives the encounter an air of informality and sociability. other firms like to do this in the larger firm’s office so that the smaller firm can get a “house tour.”

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marketing & sales

project confidence to potential clients

woman with ponytail reflected in window

what is your first impression?

by martin bissett
 business development on a budget

winning your first client is all about understanding why someone would buy from you before you ever speak to them, before you ever meet them, before you ever start the preparation for talking to them.

more by martin bissett
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this discipline too often goes unexplained by most sales training programs offered to the accounting profession, but ultimately we have to be comfortable with who we are and the value that we offer.
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featured video

kless: profit is a result. flourishing is the purpose | the disruptors

in the age of ai, conversations, not calculations, will define the future of the profession.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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the disruptors
with liz farr

ed kless believes accountants can do much more than monitor the numbers. together with ron baker, their latest venture, threshold, is a community that aims to support professionals in facilitating transformations in their customers. as kless explains, transformations occur when someone makes lasting changes in one or more of the domains of human flourishing.  

more streaming: whitman: build culture on ‘progress,’ not change | shein: no pe? no m&a? no problem | hood and weber: time to rise | proctor: turn dumb ideas into brilliant solutions | carter-gray: how 1 poor review strengthened the firm | hartman: upwork to “40 under 40” in 3 years | telka: transform fear into fuel | woodard: move past reports; deliver results | baker: find true purpose to end burnout | brolin: the w.i.n. leadership formula | gertrudes: how eos & “unreasonable hospitality” reshaped growthlab | vilms: the power of people in a tech-driven world | dickerson: from diagnosis to disruption | kapilovich: treat people like people | martha yasso: from wall street to main street | jackie meyer: tax plans in 90 seconds? believe it  | erica goode: build a $200k firm in 15hrs/week |

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“the purpose of business is to promote human flourishing. profit is the result of a business. and there’s nothing wrong with that,” kless says. “i think profit is good, but it’s the result. it’s not the purpose.” drawing from benjamin franklin and economist russ roberts, kless explains that human flourishing has four domains: making people healthier, wealthier, wiser, or helping them live with more purpose.  

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