today's features

four traits that great accounting firm leaders share

key leadership attributes

bonus: questions for self-assessment.

by anthony zecca
leading from the edge

as the leader of the firm, as important as it is to complete a comprehensive assessment of your leadership team, it is equally if not more critical to assess your own leadership. what are the key leadership attributes that reflect great edge leadership?

more by anthony zecca
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

how can you get a meaningful and comprehensive assessment of how well you are doing as the leader of the firm? the trap to avoid is to just listen to yourself and your own self-assessment. to really understand how well you are performing, you need multiple checkpoints.
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bissett bullet: the future doesn’t belong to those who ‘get by’

today’s bissett bullet: “if you are not seeing growth in your firm, there is only so long that you can stand back and wait before you must take control of your own destiny.”

by martin bissett

what are you doing to return to growth? is your pipeline in place and are you having conversations with prospective new clients? are you known for what you do and are you asking your clients for those stories about the outcomes you have created for them so that you can leverage them to bring you new business?

today’s to-do:

adopt a return-to-growth attitude. which of the above could you do better in order to create new opportunities for your business?

see more bissett bullets here

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free speech is a right; respect is a responsibility | arc

timing, venue, and state law shape what you say—and what it costs.

sponsored by poe group advisors: helping accountants buy, build, and sell exceptional firms. see today’s special offer

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accounting arc
with liz mason, byron patrick, and donny shimamoto
center for accounting transformation

this conversation focuses on practice, not politics. 

accounting leaders are urging firms to pair open expression with professional responsibility as political tensions spill into workplaces and social media feeds. in a new episode of accounting arc, hosts liz mason, cpa, ceo of high rock accounting; byron patrick, cpa.citp, cgma, ceo of verifyiq and co-founder of tb academy; and donny shimamoto, cpa.citp, cgma, founder and managing director of intraprisetechknowlogies and the center for accounting transformation, outline practical guardrails for speech that keep trust at the center. 

related arc: talk politics professionally | cancel culture or curious culture? you choose (assumed discrimination) | what happens in vegas…gets reported on a tax return (working in “sin” industries) | your identity is not a liability (pride week) | etienne: decoupling deib – a nuanced approach |

more accounting arc: cash bags, casinos & audits: how first jobs shape usgen z redefines careers | bootleggers, baptitsts & cpas: rethinking licensurecpa firm ownership under firewalking violation: when showing your cpa gets you in trouble | audit bags to tiktok tags, gen z talks success | students challenge accounting’s traditional career path | true grit: recognizing struggles that shape our successes | more admins, fewer students, no planwhat career advice gets wrong for gen z – and how to fix ityour identity is not a liabilityburnout, be gone: accounting needs a boundary breakthrough

the conversation opens with a condemnation of political violence and a call for grace as individuals and firms process fast-moving events. from there, the hosts shift to the workplace: what employees say online and in public often follows them to the office, and leaders must navigate the implications for culture, clients, and brand. 

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barometer: firms brace for a tough tax season

busy season 2026 clouded by regulatory shifts and client pressures.

ready or not: less than half are ahead of last year’s preparation for tax season 2026. on the front lines: clockwise from top left, cicero, saul, krueger

by 卡塔尔世界杯常规比赛时间 research

fewer than half of accounting firm leaders report entering the 2026 busy season in better shape than a year ago, according to the new 卡塔尔世界杯常规比赛时间 busy season barometer.

join the survey; get the answers

more tax practicetaxplaniq escalates the battle in tax planning softwarehow taxdome and juno just changed the tax tech gamedoge, palantir and the irs: what could go wrong?five million irs refunds delayed by staff cutsirs phone stats improve—unless you’re a tax pro‘kryptonite:’ irs buried under 8 million paper returnsmounting delays undermine public trust in irs refund processbrace yourself: irs 25% staff cuts mean big trouble for tax pros and clients

the readiness gap, evident across firm sizes and specialties, sets the tone for a season overshadowed by heightened concerns about tax law changes and mounting pressure on margins.

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how firm life cycles impact marketing

your strategy changes as your firm does.

by august aquila
max: maximize productivity, profitability and client retention

the marketing strategies and focus of a professional services firm can change significantly as it goes through various stages of its life cycle.

more by august j. aquila
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

let’s look how marketing might evolve during each phase:
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