today's features

how firm life cycles impact marketing

your strategy changes as your firm does.

by august aquila
max: maximize productivity, profitability and client retention

the marketing strategies and focus of a professional services firm can change significantly as it goes through various stages of its life cycle.

more by august j. aquila
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let’s look how marketing might evolve during each phase:
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ten financial controls to spur growth and profits

what clients need to watch.

by ed mendlowitz
77 ways to wow!

if you want your business to grow, don’t focus on only the easy financial controls where you can see quick results – such as holding down petty cash expenditures or checking expense accounts for accuracy.

more by ed mendlowitz
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instead, go for the tough steps that affect long-term profits and facilitate growth.

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assess your client’s needs

make this a formal process.

by jody padar
radical pricing – by the radical cpa

a client assessment is an onsite or virtual session where you observe the client’s accounting system on which you’ll be working. this is your opportunity to see how they run their business: their software, their processes and who does what. this is when tasks and responsibilities are clarified and assigned. both the client and your firm need to understand their responsibilities in this new partnership.

more by jody padar
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this assessment also allows you to fully understand the client’s service needs. it is a real-world assessment of services, budget and the work required to provide deliverables. it will also allow you to understand what it will take to onboard them. again, this assessment goes both ways. it’s worth assuming you have competition, so take advantage of this time to impress the client with some consultative advice demonstrating the value you bring to the table – this is especially true if you are charging for the assessment.

one of the key benefits is the ability to limit your risk and as you:

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forget politics—m.a.g.a. accounts could pay off | quick tax tip

money accounts for growth advancement offer tax-free growth and even a $1,000 government kickstart.

sponsored by poe group advisors: helping accountants buy, build, and sell exceptional firms. see today’s special offer

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poe group advisors consistently excels in helping our clients find the right accounting practice sales opportunity.

quick tax tip
with art werner
cpe today

congress may have stumbled into a politically charged acronym, but the new “m.a.g.a. accounts” have nothing to do with campaign slogans. in a recent episode of quick tax tip, tax guru art werner breaks down what the law actually created: money accounts for growth advancement.

click here for more art werner

“these are tax-exempt trust accounts for u.s. citizens under the age of 18,” werner explains. “for the right client, this could be really nice.”

here’s how the accounts work:

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accounting industry buoyed by positive image

but only until the next scandal.

by 卡塔尔世界杯常规比赛时间

the accounting profession ranks among the top five in americans’ views of 25 major u.s. industries, trailing only farming, computers, restaurants and automobiles, according to a new gallup survey.

the findings show accounting with 41% of adults holding a positive view, reflecting modest but stable standing amid generally weak perceptions of u.s. business sectors.

more: accounting’s reputation hits 14-year high | accounting reputation in recovery | are cpas fretting too much?

the survey also shows the public cares or knows little about the profession, suggesting vulnerability the next time a scandal rocks the industry.

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