today's features

free speech is a right; respect is a responsibility | arc

timing, venue, and state law shape what you say—and what it costs.

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accounting arc
with liz mason, byron patrick, and donny shimamoto
center for accounting transformation

this conversation focuses on practice, not politics. 

accounting leaders are urging firms to pair open expression with professional responsibility as political tensions spill into workplaces and social media feeds. in a new episode of accounting arc, hosts liz mason, cpa, ceo of high rock accounting; byron patrick, cpa.citp, cgma, ceo of verifyiq and co-founder of tb academy; and donny shimamoto, cpa.citp, cgma, founder and managing director of intraprisetechknowlogies and the center for accounting transformation, outline practical guardrails for speech that keep trust at the center. 

related arc: talk politics professionally | cancel culture or curious culture? you choose (assumed discrimination) | what happens in vegas…gets reported on a tax return (working in “sin” industries) | your identity is not a liability (pride week) | etienne: decoupling deib – a nuanced approach |

more accounting arc: cash bags, casinos & audits: how first jobs shape usgen z redefines careers | bootleggers, baptitsts & cpas: rethinking licensurecpa firm ownership under firewalking violation: when showing your cpa gets you in trouble | audit bags to tiktok tags, gen z talks success | students challenge accounting’s traditional career path | true grit: recognizing struggles that shape our successes | more admins, fewer students, no planwhat career advice gets wrong for gen z – and how to fix ityour identity is not a liabilityburnout, be gone: accounting needs a boundary breakthrough

the conversation opens with a condemnation of political violence and a call for grace as individuals and firms process fast-moving events. from there, the hosts shift to the workplace: what employees say online and in public often follows them to the office, and leaders must navigate the implications for culture, clients, and brand. 

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barometer: firms brace for a tough tax season

busy season 2026 clouded by regulatory shifts and client pressures.

ready or not: less than half are ahead of last year’s preparation for tax season 2026. on the front lines: clockwise from top left, cicero, saul, krueger

by 卡塔尔世界杯常规比赛时间 research

fewer than half of accounting firm leaders report entering the 2026 busy season in better shape than a year ago, according to the new 卡塔尔世界杯常规比赛时间 busy season barometer.

join the survey; get the answers

more tax practicetaxplaniq escalates the battle in tax planning softwarehow taxdome and juno just changed the tax tech gamedoge, palantir and the irs: what could go wrong?five million irs refunds delayed by staff cutsirs phone stats improve—unless you’re a tax pro‘kryptonite:’ irs buried under 8 million paper returnsmounting delays undermine public trust in irs refund processbrace yourself: irs 25% staff cuts mean big trouble for tax pros and clients

the readiness gap, evident across firm sizes and specialties, sets the tone for a season overshadowed by heightened concerns about tax law changes and mounting pressure on margins.

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how firm life cycles impact marketing

your strategy changes as your firm does.

by august aquila
max: maximize productivity, profitability and client retention

the marketing strategies and focus of a professional services firm can change significantly as it goes through various stages of its life cycle.

more by august j. aquila
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let’s look how marketing might evolve during each phase:
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ten financial controls to spur growth and profits

what clients need to watch.

by ed mendlowitz
77 ways to wow!

if you want your business to grow, don’t focus on only the easy financial controls where you can see quick results – such as holding down petty cash expenditures or checking expense accounts for accuracy.

more by ed mendlowitz
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

instead, go for the tough steps that affect long-term profits and facilitate growth.

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assess your client’s needs

make this a formal process.

by jody padar
radical pricing – by the radical cpa

a client assessment is an onsite or virtual session where you observe the client’s accounting system on which you’ll be working. this is your opportunity to see how they run their business: their software, their processes and who does what. this is when tasks and responsibilities are clarified and assigned. both the client and your firm need to understand their responsibilities in this new partnership.

more by jody padar
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

this assessment also allows you to fully understand the client’s service needs. it is a real-world assessment of services, budget and the work required to provide deliverables. it will also allow you to understand what it will take to onboard them. again, this assessment goes both ways. it’s worth assuming you have competition, so take advantage of this time to impress the client with some consultative advice demonstrating the value you bring to the table – this is especially true if you are charging for the assessment.

one of the key benefits is the ability to limit your risk and as you:

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