today's features
featured video

forget politics—m.a.g.a. accounts could pay off | quick tax tip

money accounts for growth advancement offer tax-free growth and even a $1,000 government kickstart.

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quick tax tip
with art werner
cpe today

congress may have stumbled into a politically charged acronym, but the new “m.a.g.a. accounts” have nothing to do with campaign slogans. in a recent episode of quick tax tip, tax guru art werner breaks down what the law actually created: money accounts for growth advancement.

click here for more art werner

“these are tax-exempt trust accounts for u.s. citizens under the age of 18,” werner explains. “for the right client, this could be really nice.”

here’s how the accounts work:

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charts & graphs

accounting industry buoyed by positive image

but only until the next scandal.

by 卡塔尔世界杯常规比赛时间

the accounting profession ranks among the top five in americans’ views of 25 major u.s. industries, trailing only farming, computers, restaurants and automobiles, according to a new gallup survey.

the findings show accounting with 41% of adults holding a positive view, reflecting modest but stable standing amid generally weak perceptions of u.s. business sectors.

more: accounting’s reputation hits 14-year high | accounting reputation in recovery | are cpas fretting too much?

the survey also shows the public cares or knows little about the profession, suggesting vulnerability the next time a scandal rocks the industry.

read more →

mergers & acquisitions

four steps to finding a seller

businessman stacking coins

bonus: a sample letter to send.

by marc rosenberg
cpa firm mergers: your complete guide

in all areas of mergers and acquisitions, it’s always much more difficult to find sellers than buyers. this is certainly true in the case of cpa firms.

more by marc rosenberg
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

cpa firm merger consultants and brokers can do a great job finding buyers, but they are limited in their ability to dig up sellers. this is because the vast majority of all mergers and sales take place when buyers or sellers who “know each other” get together on their own without the help of a consultant.

one way to identify sellers is to do a snail mail solicitation. here’s the four-step process:
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marketing & sales

your website makes promises. do you deliver?

man viewing desktop computer screen

you only get one chance at that first impression.

by martin bissett
business development on a budget

there’s an overall sameness to the majority of accounting firm websites, and typically they make a lot of promises – promises like

  • we’re big enough to cope and small enough to care, or
  • we are proactive, or
  • we’re not just bean counters, or
  • we have your best interests at heart, or
  • your business is our business.

more by martin bissett
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

you’ve seen all those, haven’t you? are these or similar promises on your website?
read more →

featured video

eames: status quo kills innovation | the disruptors

short-term thinking and rigid hierarchies stifle experimentation across the profession.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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the disruptors
with liz farr

k.c. eames, director of cas at dark horse cpa, sees the traditional partnership model as a barrier to innovation and experimentation. first, the incentives are set up to guide people toward specific behaviors, which are “rewarding to those at the top of the pyramid. and once they’re there, their incentives are kind of to maintain the status quo.”  

卡塔尔世界杯常规比赛时间 celebrates:the 100th episode of the disruptors

more streaming: carter-gray: how 1 poor review strengthened the firm | hartman: upwork to “40 under 40” in 3 years | telka: transform fear into fuel | woodard: move past reports; deliver results | baker: find true purpose to end burnout | brolin: the w.i.n. leadership formula | gertrudes: how eos & “unreasonable hospitality” reshaped growthlab | vilms: the power of people in a tech-driven world | dickerson: from diagnosis to disruption | kapilovich: treat people like people | martha yasso: from wall street to main street | jackie meyer: tax plans in 90 seconds? believe it  | erica goode: build a $200k firm in 15hrs/week |

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second, the consensus model for decision-making makes it challenging to implement change. “when you’re trying to make decisions based on consensus, based on people who are maybe trying not to rock the boat too much, because they might be retiring soon, there’s not a lot of chance that they’re going to vote for those really bold, risky ideas,” she says.   read more →