the nine hallmarks of a marketing culture

marching to the same drummer.

by bruce w. marcus
professional services marketing 3.0

firms may have theirrainmakers– the partner who could go into a revolving door alone and come out arm in arm with a new client. but in today’s competitive marketplace, one or two rainmakers are not enough – if only because the competitive firms have three or more rainmakers going after the same prospective clients that you want.

bruce w. marcus
bruce w. marcus

more on marketing strategy for large and mid-size firms:getting the client is only half the battle|practice development: it’s not rocket science|nine fundamentals for a healthy marketing culture in an accounting firm|what accounting firms need to understand to grapple with radical change|six reasonable goals for cpa firm marketing

the firms that want to grow and thrive must be turned into marketing machines – to have a culture that understands and supports a marketing effort.