marching to the same drummer.
by bruce w. marcus
professional services marketing 3.0
firms may have theirrainmakers– the partner who could go into a revolving door alone and come out arm in arm with a new client. but in today’s competitive marketplace, one or two rainmakers are not enough – if only because the competitive firms have three or more rainmakers going after the same prospective clients that you want.
more on marketing strategy for large and mid-size firms:getting the client is only half the battle|practice development: it’s not rocket science|nine fundamentals for a healthy marketing culture in an accounting firm|what accounting firms need to understand to grapple with radical change|six reasonable goals for cpa firm marketing
the firms that want to grow and thrive must be turned into marketing machines – to have a culture that understands and supports a marketing effort.
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