by sandi leyva
it’s quite common for accounting firms – even the regionals – to have no marketing plan in place.
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the marketing plan might very well be, “get as many referrals as we can.”
or it might be a number for each partner – which is not a marketing plan.
or it might be, “if it’s not busy season, i’ll go to my networking group.”
none of these are plans. they are individual marketing tasks and components.