james lopiccolo: sell service, not hours

small firm attacks the big issues with novel strategies.

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with steven sacks
the new fundamentals: thriving in disruption

the accounting profession is “stuck in a rut,” says james n. lopiccolo, founder and managing member of capocore professional advisors, in lake orion, mich.

he says cpas can’t see “the challenges that are coming by from other non-cpa firms.”

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lopiccolo’s answer is offering service agreements, instead of billing by the hour. risky? sometimes. but clients love it.

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in more than 31 years of public accounting, lopiccolo has worked in business advisory, tax, and accounting for a multitude of industries including contracting, manufacturing, medical, professional service companies, and real estate. he serves on the michigan cpa association executive committee and the finance committee, and he is a two-time chair of the aicpa small firm practitioners task force.

11 key takeaways: