new survey results: ‘decisiveness’ rated top trait for success in accounting business

keys to success surveyfirst insights from “how to succeed in the accounting business?” survey.

join the survey; get more answers.

by hitendra patil

although seven personality traits seem closely related to success as an entrepreneur in the tax and accounting business, the vast majority of accountants believe that one stands above all the rest in importance: decisiveness.

preliminary new findings from a 卡塔尔世界杯常规比赛时间 survey of more than 300 accountants, more than 80 percent of them owners or ceos of their firms, shows that the biggest success factors are not just knowledge, not just experience, not just problem-solving ability, and not just vision.

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tax season management: multi-tasking is a myth

woman multitasking dollarphotoclub_58357039

here’s how to apply neuroscience insights to tax season.  next question: what are the best time-management tips and strategies for busy season? join the survey. get the answers.

by hitendra patil

it’s october 14th. you are preparing a complex tax return. the cell phone rings. you look at the phone. it’s your wife calling. you answer the call. while on the call, you look at the third screen of your computer. there is an email from your largest client, with subject line “emergency; please help.” in walks your receptionist, frantically gesturing that there is an irritated client at the front desk.

more on the entrepreneurial accountant: 3 apps to automate business networking  | the 5 most common marketing blunders accountants make |  linkedin adds messaging. finally!  |   re-learning the lingo of the accounting business  |  how the “1099 economy” will transform accounting  |  what cpa firms could learn from google’s alphabet  |  summer reading list: five great books for the five lives of a busy accountant  |  four signs the uberization of accounting has already begun  |  management guru chester elton on success  |  savvy cpas focus on the constants  |  more

yes. you may recognize the multiple demands on your time and your brain. but multi-tasking is just a myth. the science is in: no one performs as well multi-tasking as they do when focused on a single task at a time.

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3 apps to automate business networking

high quality 3d render of a robot hand touching a human hand, representing the relationship between human and artificial intelligence. dramatic orange overcast sky.

new technologies harvest social media data, suggest how to write the perfect follow-up email, and schedule appointments.

by hitendra patil

have you found yourself attending a networking meeting and spending most of the time with just one or two persons you already know? you are not alone! it’s challenging to get the communication started and going. it is an even more daunting task to make killer impressions and walk out with connections that will help you and your business.

more on the entrepreneurial accountant:  the 5 most common marketing blunders accountants make |  linkedin adds messaging. finally!  |   re-learning the lingo of the accounting business  |  how the “1099 economy” will transform accounting  |  what cpa firms could learn from google’s alphabet  |  summer reading list: five great books for the five lives of a busy accountant  |  four signs the uberization of accounting has already begun  |  management guru chester elton on success  |  savvy cpas focus on the constants  |  more

but that’s where new technology comes into the picture. you don’t have to the best-dressed person in the room, nor the smoothest talking or most knowledgeable. you just need to have the best appetite! let me explain, rather, reveal, some powerful information that can totally transform how you network. from thousands of apps and websites that i have personally tested, here are three that could make you a networking hero.

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the 5 most common marketing blunders accountants make

how many are you making?

by hitendra patil

proactive marketing is as rare as a marketing plan or a marketing budget at many firms. getting new clients is one of the top 5 challenges for firms of all sizes. accountants seem to be not doing enough of the right things.

more on the entrepreneurial accountant:  linkedin adds messaging. finally!  |   re-learning the lingo of the accounting business  |  how the “1099 economy” will transform accounting  |  what cpa firms could learn from google’s alphabet  |  summer reading list: five great books for the five lives of a busy accountant  |  four signs the uberization of accounting has already begun  |  management guru chester elton on success  |  savvy cpas focus on the constants  |  more

1. not doing enough to get found by prospects

it is estimated there are about 660,000 cpas in the u.s., 80% of which are believed to be in the corporate world. that leaves 132,000 cpas in practice. and there about 53,000 linkedin profiles that include the word “cpa” in the profile headline. in other words, 1 out of 2 cpas is either not on linkedin or don’t use the profile headline to reflect that they are cpas.

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linkedin adds messaging. finally!

picture11new chat app accelerates business networking, client communications.

by hitendra patil
pransform inc.

linkedin, undoubtedly the “go-to” social media platform for prospects to check out cpas, is rolling out a messaging feature to allow real-time chat conversations. and it’s about time.

until now, linkedin supported only email-like communication. but with messaging, you can actually have a conversation.

but now, with “messaging,” linkedin makes it possible for cpas to have “conversations” with their connections. everyone knows how “chats” and “text messages” help in short-form, need-based conversations build relationships. with linkedin as the real business-connections platform, messaging on linkedin will now help cpas have conversations that build stronger relationships with their connections.

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re-learning the lingo of the accounting business

new tech solutions require new thinking.

by hitendra patil
pransform inc.

it’s tough enough to keep up with the new technical developments in taxes and accounting, but practitioners are also grappling with a whole new vocabulary in technology.

if you’re not speaking the new lingo, you risk losing the millennials you work with and mystifying some of your clients and prospects.

for instance: in the distant past, you “bought” a “software license,” “received” a cd and then “installed” the software on your “desktop.” but now, you go to the “cloud” to “activate” your “subscriptions” to the “software as a service.”

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how the “1099 economy” will transform accounting

‘uberization’ disrupts the cpa business model.

what’s the success formula for an entrepreneurial accountant?
join the survey. get the answers

by hitendra patil

in “four signs the uberization of accounting has already begun,” we analyzed the opportunities and threats for cpa firms’ operations. after some more research into the “1099 economy” or the “contingent workforce,” the evidence all seems to point in one direction: transformation in the business model of accounting firms. the us dept. of labor notes that employers are seeking new ways to make employment more flexible with contingent work arrangement, and the dol recommends that the definition of employee and that of employer should be standardized and grounded in changed economic realities:

  • 53 million workers in the us are now “freelance workers.”
  • 2 million workers are “contingent workers” and this number is estimated to double by the year 2020.
  • more millennials freelance than any other age group.

these and many other findings indicate key impacts on how accounting firms will do business in future. here are some of our thoughts:

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what cpa firms could learn from google’s alphabet

illustration of gears turning in brain13 lessons in strategy and innovation from google’s founders.

next question: the essential traits for success as an entrepreneurial accountant.
join the survey; get the results.

by hitendra patil
pransform inc.

google’s creation of a new spin-off called alphabet, a new umbrella company that includes google itself, should raise some thought-provoking questions for cpa firms.

more for pro members on the entrepreneurial accountant:  summer reading list: five great books for the five lives of a busy accountant   |   four signs the uberization of accounting has already begun  |   the one word that can make accountants rich  |  management guru chester elton on success  |  savvy cpas focus on the constants  |  10 things that accountants didn’t need to worry about 10 years ago  |  three amazing cpas who want to do tax returns for free  |  can accounting firms lead with work-life vision?  |  why accountants could be the happiest people on earth  | more

founders sergey brin and larry page remind everyone in the alphabet announcement (at the iconic url http://abc.xyz) what they said 11 years ago, “google is not a conventional company. we do not intend to become one.”

let’s start there. read more →

summer reading list: five great books for the five lives of a busy accountant

game of thrones wide

accountants fill many roles. and there’s a good book for each.

by hitendra patil

in “a dance with dragons,” “game of thrones” author george r.r. martin, says, “a reader lives a thousand lives before he dies… the man who never reads lives only one.”

more for the entrepreneurial accountant: four signs the uberization of accounting has already begun |   the one word that can make accountants rich  |  management guru chester elton on success  |  savvy cpas focus on the constants  |  10 things that accountants didn’t need to worry about 10 years ago  |  three amazing cpas who want to do tax returns for free  |  can accounting firms lead with work-life vision?  |  why accountants could be the happiest people on earth  | more

well, accountants don’t live just one life. at work, it’s almost as if they live five different lives. here is a summer reading list for accountants with one book for each of the lives they live.

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four signs the uberization of accounting has already begun

how disruption is creating a “no-choice future” for some firms.

by hitendra patil

the dictionary defines “uber” as a superlative example of its kind or class. the word uber, derived from german language, means “over” or “beyond”.

you may have heard of the uberization of the taxi cab hiring industry, or of room rentals via airbnb, and other such services. that was made possible because of phenomenal leaps in internet and mobile device technologies.

uber logo blue tiltmore for the entrepreneurial accountant: the one word that can make accountants rich  |  management guru chester elton on success  |  savvy cpas focus on the constants  |  10 things that accountants didn’t need to worry about 10 years ago  |  three amazing cpas who want to do tax returns for free  |  can accounting firms lead with work-life vision?  |  why accountants could be the happiest people on earth  | more

the companies, using new but still well-established technologies, are simply focusing on existing industries, simplifying them, and creating a faster, better, stronger, convenient and, more often than not, cheaper process.

accounting’s fundamental business model has not changed in more than 100 years. and this very fact makes accounting indeed a perfect candidate for uberization. albeit, with some caveats. in fact, the stealth-uberization of accounting is already happening in at least four ways: read more →

management guru chester elton on success

three key insights for accountants on how to inspire staff, wow clients and convey appreciation.

hitendra patil, lkeft, meets management guru chester elton
hitendra patil, left, meets management guru chester elton

called the “apostle of appreciation,” chester elton is co-author of several successful leadership books.

after analyzing the results of 850,000 interviews, elton’s team found that those who are happiest and most successful are engaged in work that aligns with what motivates them. his latest book, “what motivates me,” offers an extensively tested method to help business people identify their core motivators and figure out the disconnects between their passions and their current work.

hitendra patil, pransform coo and 卡塔尔世界杯常规比赛时间 contributor, met elton and asked him three important questions about cpa firm leadership – motivating staff, satisfying clients and showing appreciation. read more →

savvy cpas focus on the constants

don’t be distracted by the hot trend of the moment.

in “10 things that accountants didn’t need to worry about 10 years ago,” 卡塔尔世界杯常规比赛时间 contributor hitendra patil generated reader reactions with some provocative thoughts about a tsunami of trends. today, he looks at the other side of the coin, starting with a quote from amazon ceo jeff bezos:

you should build a business strategy around the things you know are stable in time and then invest heavily in ensuring you are providing those things and improving your delivery of them all the time. if you want to build a successful, sustainable business, don’t ask yourself what could change in the next 10 years that could affect your company. instead, ask yourself what won’t change, and then put all your energy and effort into those things.”

by hitendra patil
pransform inc.

what has remained unchanged in the tax and accounting profession over the last few decades? and what will not change over the next couple of decades?

more on the entrepreneurial cpa by hitendra patil here.

being a futurist is not easy. being a realistic futurist is even more difficult. but being a person who knows the foundational value of his or her profession is relatively easy, if you know why and what customers buy from you. a ceo of black & decker once said the almost proverbial “customers don’t buy a drill machine, they buy a hole in the wall.” as an accountant and tax professional, you must figure out what your customers buy from you and why they buy from you rather than from your competitors.

now is the time to think about what they will continue to buy in the future. read more →