clients don’t pay you to fill in forms, they pay you to help them make better financial decisions.
by kyle walters
key takeaways
• clients are buying expert advice and recommendations from you. they’re not buying the tools you use to do your job.
• unfortunately, that makes many cpas nervous because advice doesn’t balance. advice can’t be guaranteed.
• your output as a cpa firm is to help clients make better financial decisions. everything you do needs to be centered around client success – not around manufacturing tax returns.
as a cpa, it’s easy to think your job is simply to provide tax and auditing services – i.e. to give clients a historical analysis of their financial statements. your input is data; your output is more data in the form of a completed tax return. chances are, you became a cpa because you’ve always liked numbers and structure. like many of your peers, you have always enjoyed balancing debits and credits because that way, you can prove without question that the output is right. read more →
for example, our experience has proven that unwinding a business deal is more costly as deals progress than being involved before clients start negotiations. here’s a short list of issues clients clients should know about: read more →
what advisors need to know about the structures under which their clients do business.
by blake christian
as many advisors have learned, the 2013 increase in personal federal income tax rates – up to 39.6 percent, plus a potential 3.8 percent federal tax on net investment income (nii) – combined with a drop in the maximum estate and gift tax rate to 40 percent (only on net assets of $5.34 million per spouse), significantly changed estate tax planning for most taxpayers. it’s especially important for your successful business owner clients.
one of the most common questions i get from clients and friends is about which legal structure they should opt for to run their new or existing business. my standard answer is, “well, it depends.” read more →
while most cpas and staff are in survival mode during busy season, the weeks following tax day offer excellent opportunities for cpas to identify challenges and opportunities, and begin inventorying projects to complete now that the rush has ended.
this time of year generally presents more opportunities to talk directly with your clients—either in person or on the phone—to discuss their business and personal financial matters. reviewing their source documents also provides numerous ways to identify work that they’ll need your help with in the coming year.
when you meet with clients in the weeks after busy season, it can be helpful to develop a short agenda of topics to cover. these can include not only industry and technical issues, but also longer-term operational and personal issues. here is a sampling of questions to consider asking clients—especially those for which you don’t produce monthly financial statements—when you meet with them in the period immediately following busy season.
clients demand real-time accounting. by chris frederiksen it’s been was another good year for accountants, with demand for services continuing to outrun supply, thus allowing for price increases. firms continue to struggle with the issue of finding enough “good” people … continued
internal revenue service workers may be chronically understaffed, but they’re not stupid. they’ve been in the tax collection business since the civil war, and the irs has been harvesting income tax since 1913. it has processed billions of tax returns, and it knows the tricks that taxpayers often try. it also knows the tricks that wanna-be cheats use to exploit the tax system, effectively robbing the honest people who pay what they owe.
for the last three years, the irs has given a name to the most common schemes to swindle either taxpayers or the nation’s treasury. it calls them “the dirty dozen.” this year, half the dozen are scams by third parties that attempt to rip off taxpayers. the other half are taxpayer attempts to effectively rip off their government.
sleazy tax tactics don’t do a practicing accountant any good. the slime taints the tax pro, and the pro may be put in the very uncomfortable position of having to defend the taxpayer before an irs agent. this is not the light tax preparers look for at the end of the busy season tunnel. they’re thinking “bahamas,” not “irs office.”
clients who know about the dirty half-dozen will be disinclined to try a trick the irs is expecting. sharing the list will go far to ward off problems. read more →
the results of the 卡塔尔世界杯常规比赛时间’ “essential traits for success as an entrepreneurial accountant” survey clearly indicate that “problem solving” is one of the top three traits of successful accountants. join the survey, get the results. read more →
the next time you’re in a starbucks, conduct an informal survey of the millennials sitting and sipping around you. ask their college major, or the field they’re working in currently.
i’d wager that in the time it takes you to order and consume a grande iced coffee or chai latte, you’ll have identified at least three people whose answer included the word “marketing.”