today's features

yoss: lock pdfs like a pro | quick tech talk

a password shorter than 15 characters makes your encryption practically meaningless.

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quick tech talk
with steve yoss
cpe today

most professionals know that pdf files are one of the most reliable ways to share contracts, reports, and sensitive documents. but here’s a question: are your pdfs truly secure—or just locked with a flimsy password that a hacker could break in minutes?

more steve yoss here | more tech

did you know you can set not one but two passwords on a pdf? one encrypts the document, preventing unauthorized access, while another restricts editing or modification. together, these measures give you control over who can read and who can alter your files.

modern versions of adobe acrobat use 256-bit aes encryption—a powerful safeguard. but here’s the catch: the encryption is only as strong as the password you choose. a short, simple password is like putting a state-of-the-art lock on your front door but leaving the key under the mat.

read more →

six questions for assessing a merger

two men shaking hands as woman stands with one

and three reasons that firms hesitate.

by marc rosenberg
cpa firm mergers: your complete guide

as a generation of aging baby boomer partners marches towards retirement, thousands of firms are seeking the only exit strategy available to them – merge into another firm. thus has a voracious appetite for mergers been created at all size levels, particularly:

  • sellers who are sole practitioners and multipartner firms under $2 million
  • buyers with annual revenues of $3 million and larger

more by marc rosenberg
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

do mergers work?

ask a partner from a smaller firm that merged upward whether the match has proven successful, and the likelihood is you’ll get a less than enthusiastic response. why isn’t this partner jumping for joy? is it because the merger didn’t work? usually not.
read more →

three steps show what your pipeline is worth

man writing in notebook

take the time to assign value.

by martin bissett
business development on a budget

i’ve taken many accounting firm partners through this process, and it’s quite common for them to balk a little at the pipeline idea when they see the amount of work involved.

more by martin bissett
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

they see it as just another call on their time when they already have far too much to do, and they ask me why they can’t just write down a list of prospects and go to work on them.

is that what you’ve been thinking? well, here’s why that doesn’t work.
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clients demand niche know-how, and they’re willing to pay for it

expertise is the new table stakes.
brands matter: clients rely on business or personal referrals to find their accountants.

by rick telberg
卡塔尔世界杯常规比赛时间 research

u.s. business clients are willing to pay up to 25 percent more for specialized accounting services — and many are making niche expertise a non-negotiable.

more in client service opportunities and in advisory and consulting, and

a taxdome-commissioned survey of 353 small- and mid-sized business executives and owners across industries finds that as companies grow, they leave generalists behind in favor of firms that understand their vertical, speak their language and solve the high-stakes problems that come with scale.

once they go niche, they rarely return.

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870 pages, simplified | the concierge cpa

obbb affects every income tier—and tax advisors are urged to act now.

this is a preview. the complete video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by “it’s not just the numbers: how to move beyond the numbers and deliver real value for your clients.”
by penny breslin and damien greathead. see today’s special offer

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the concierge cpa
with jackie meyer
for 卡塔尔世界杯常规比赛时间

in the latest episode of the concierge cpa, jackie meyer, a nationally recognized tax strategist, and dave lukas, ceo of taxplaniq, walk through the most significant provisions of the new law. the hosts emphasize that while the changes add complexity, they also create what meyer calls “a once-in-a-generation opportunity for accountants to step up as trusted advisors.”

more jackie meyer

one of the biggest wins for business owners is the permanent return of 100% bonus depreciation. companies can immediately expense the full cost of qualifying assets—including used property—placed in service after jan. 19, 2025. “timing matters more than ever,” meyer stresses, urging cpas to model scenarios carefully to avoid unintended consequences with qualified business income (qbi) deductions.

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