today's features

studley: navigating the adult industry accounting niche | big 4 transparency

“you can write off lingerie?” learn how one accountant built a judgment-free firm for the adult industry. 

this is a preview. the complete video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by poe group advisors: helping accountants buy, build, and sell exceptional firms. see today’s special offer

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poe group advisors consistently excels in helping our clients find the right accounting practice sales opportunity.
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big 4 transparency
by dominic piscopo, cpa
for 卡塔尔世界杯常规比赛时间

when katherine studley posted a short tiktok in 2021 with the line “boobs aren’t a write-off,” she wasn’t trying to build a firm – she was trying to prove a point. now, the founder of the only consultant and prisma tax is one of the most in-demand accountants for adult industry professionals across north america, having helped thousands of creators, dancers, and sex workers file taxes, get compliant, and navigate financial systems that too often shut them out. 

more dominic piscopomore private equitymore pay & compensation

in this episode of big 4 transparency, host dominic piscopo speaks with studley about how she carved out one of the most unusual and underserved niches in accounting and scaled it to a fully remote, growing firm with a waitlist and a social following that fuels constant inbound interest. studley’s journey started after leaving the cpa firm grind, working in coffee shops, and being recruited into a government intelligence role. but it was a viral conversation during the pandemic that unlocked a huge market: onlyfans creators and exotic dancers who were suddenly earning six figures with no idea how to file taxes or whom to trust to help them. 

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belonging or bust: talent crisis deepens as firms retreat from dei

move 2025: firms report high levels of burnout and strong uptake of pay structures and mentorship programs, but fall short on sustained equity practices such as alumni tracking, pay equity reviews, and linking manager compensation to fair pay.
ruszczyk

 

belonging, not perks, is the deciding factor in public accounting’s talent future.

by 卡塔尔世界杯常规比赛时间

as the accounting profession contends with a historic labor shortage, a new report warns that firms pulling back from diversity, equity and inclusion efforts are courting deeper disruption to their profitability, quality and future viability.

download the full report here

the new 2025 accounting move project report finds that dei has become a flashpoint in the accounting profession’s talent crisis – just as the industry faces its most severe workforce contraction in decades.

“belonging isn’t a soft concept; it’s a hard-edged business imperative,” says bonnie buol ruszczyk, president of the accounting move project.

in addition, 12 firms were cited as exemplary by the accounting & financial women’s alliance: bpm, clark nuber, eide bailly, frazier & deeter, the bonadio group, schellman, kwc certified public accountants, bland & associates, james moore & co., abbott, stringham & lynch, kerkering, barberio & co., and rehmann.

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one times fees is just one way

businesswoman using calculator while reviewing something on laptop screen

do the math. you might be surprised.

by marc rosenberg
cpa firm mergers: your complete guide

partners in accounting firms are familiar with the rule of thumb that a cpa firm’s goodwill is worth one times fees; however, like many “rules of thumb,” this notion is often incorrect.

more by marc rosenberg
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when buyers begin to think about how much they will pay for a smaller firm, they often have this one-times-fees notion in the back of their minds. then, when sellers are bold enough to ask for a price in excess of one times fees, buyers often balk because they feel that the asking price is too rich.

the purpose of this article is to demonstrate that buying a small firm for one times fees is a steal (for the buyer). in fact, it’s still an outstanding investment at a premium price, say, as high as 1.3 times fees. let me illustrate.

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forecast firm growth with five questions

financial graph on blackboard

do you know where your next money is coming from?

by martin bissett
passport to partnership

if i could give you one tip that would assure that you could predict your consistent practice growth, it would be to look at your calendar.

more by martin bissett
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you need to look at what is on your calendar and to look at today’s date and ask, “where is the money coming from this month?” look at what recurring fees you have, look at the value of those fees and what they bring in. then consider what would happen if any of those fees did not recur. look at what would happen if those fees dropped out of the equation and think about how you would replace that income.
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whitman: build culture on ‘progress,’ not change | the disruptors

language, collaboration, and leadership training turned competition into cohesion.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by poe group advisors: helping accountants buy, build, and sell exceptional firms. see today’s special offer

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poe group advisors consistently excels in helping our clients find the right accounting practice sales opportunity.

the disruptors
with liz farr

when alan whitman became baker tilly’s ceo, he was caught between two warring camps. on one side were the legacy partners who had built the organization and “wanted to continue doing things the way that we’ve always done them because we’ve been so successful.” that side was afraid of “losing what they had built.” in the other camp were the new partners who wanted to change “to what they were promised, what they signed on to by becoming part of baker tilly.” the newcomers wanted “to move faster and do it differently.” 

more streaming: shein: no pe? no m&a? no problem | hood and weber: time to riseproctor: turn dumb ideas into brilliant solutionscarter-gray: how 1 poor review strengthened the firm | hartman: upwork to “40 under 40” in 3 yearstelka: transform fear into fuel | woodard: move past reports; deliver results | baker: find true purpose to end burnoutbrolin: the w.i.n. leadership formulagertrudes: how eos & “unreasonable hospitality” reshaped growthlab | vilms: the power of people in a tech-driven world | dickerson: from diagnosis to disruption | kapilovich: treat people like people | martha yasso: from wall street to main street | jackie meyer: tax plans in 90 seconds? believe it erica goode: build a $200k firm in 15hrs/week |

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as whitman describes in his new book, “break the mold: how to achieve transformational change scale and grow simultaneously, the conflict was resolved over time, one conversation, one small meeting at a time. “it would be more evolution, not revolution,” whitman says.  

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how to distribute net profits

man's hand drawing upward arrow labeled "profit"chart listing example profits of business units

five steps to implementing a plan.

by domenick j. esposito
8 steps to great

let’s say your firm has five offices that handle audit/tax compliance services and two advisory and consulting lines of business (tax consulting and management consulting). let’s refer to them as business units and let’s also say that net profits were generated as in the chart at right:

more by domenick j. esposito
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let’s keep the example simple. let’s assume that each of the seven business units is self-sustaining, and that certain high-performing business units do not have to “give” profits to others and that lower-performing business units do not have to “take” profit from others.
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elliott: embrace the ‘dimension of possible’ | move like this

the profession’s newest partners may be the most vulnerable.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by poe group advisors: helping accountants buy, build, and sell exceptional firms. see today’s special offer

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: applegoogle/youtubespotifyiheartdeezer, amazon music, audibleplayer fmaudacy, rss
poe group advisors consistently excels in helping our clients find the right accounting practice sales opportunity.

move like this
with bonnie buol ruszczyk
for 卡塔尔世界杯常规比赛时间

move like this host bonnie buol ruszczyk sits down with sarah elliott, cpa, co-founder of intend2lead, to unpack what conscious leadership looks like in accounting—and why the profession’s newest partners may be the most vulnerable leaders in the firm.

elliott, a former audit partner who left public accounting in 2014 to become an executive coach, argues that real change happens in a precise order: mindset, then skill set, then habits. her “conscious leader” model centers on leaders who share power, elevate others, and stay curious, even when uncertainty invites fear.

“our best leaders are human-centric first,” elliott says. “in a world of accelerating tech and change, we have to start with people—always.”

more move

intend2lead recently surveyed 110 newly promoted partners (2023–2024). the results spotlight avoidable gaps that push rising leaders toward burnout—or out of public accounting altogether.
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ai leading to ‘miracle-level’ productivity increases

every year, the 2025 rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country: how do you think the next 12 months will unfold? trends? predictions? other thoughts? also, how would you assess the last 12 months? trends? observations? struggles?

kpis likely will change.

by jennifer wilson
the rosenberg survey

mergers and acquisitions and private equity will continue to consolidate the top 100 and allow new firms to find their way to the list. but brokers will find it harder to convince the quality firms left in late 2025 into 2026 that they should sell out. those firms believe in their mission, talent and clients, and themselves, and see the immense opportunity to diferentiate by remaining independent and sustaining their firm’s legacy into the future.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.

new artificial intelligence “best of breed” solutions will create miracle-level productivity increases within firms that are in pilot now and we’ll begin reimagining the learning paradigm for interns and associates especially.
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accounting evolves to include holistic financial planning

vintage pocket watch lying on hundred dollar bills

a one-two punch of value.

by rory henry
the holistic guide to wealth management

the accounting profession is evolving rapidly. new business models are emerging, and firms are uncoupling themselves from the constraints of a partnership structure, from outdated service offerings, and from time-based pricing practices.

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you may be asking yourself: “what business am i truly in?” or perhaps, “what business should i be in?” before answering these questions, consider that you may ultimately be in the relationship business more than you’re in the tax, accounting or bookkeeping business. it doesn’t matter which training, certifications or acronyms you have following your name. if you’re moving into financial planning – or thinking about doing so – you might want to ask yourself: “am i really in the human business?”
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toxic partners kill your firm’s future | accounting influencers

gen z won’t fix your firm culture problem – they’ll leave it.

this is a preview. the complete video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by poe group advisors: helping accountants buy, build, and sell exceptional firms. see today’s special offer

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: applegoogle/youtubespotifyiheartdeezer, amazon music, audibleplayer fmaudacy, rss.

sponsored by poe group advisors: helping accountants buy, build, and sell exceptional firms. see today’s special offer

accounting influencers
with rob brown

when the youngest professionals in accounting start saying “no,” leaders should start listening.

in this episode of accounting influencers, the conversation turns to the one thing that could make or break your firm’s future: how you treat your people, specifically, how you treat gen z.

they’re qualified. they’re confident. and they’ve watched what the generations before them endured—burnout, long hours, micromanagement, and “be grateful you’ve got a job” culture. their conclusion? “no thanks.”

this isn’t softness. it’s a strategy.

gen z values mental health over martyrdom, meaning over money, and culture over compensation. they’ve seen the toll that toxic leadership takes, and they’re unwilling to sacrifice well-being for tradition.

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how to conquer the caas-chasm

young businessman standing on edge of rock mountain and looking across

“you can’t build an advisory practice overnight, but you can begin it today.”

by hitendra patil
client accounting services: the definitive success guide

one in two accountants stated that advisory services is the top new growth opportunity for their firm. according to the 卡塔尔世界杯常规比赛时间 accountants outlook 2024 research, many accountants also expressed that advisory is the most attractive (profitable) opportunity.

more by hitendra patil
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but there is a catch.

it requires accountants to cross the caas-chasm.
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