today's features

use smart compensation to drive partner performance

$100 bill being built of blocks

five management objectives to address.

by domenick j. esposito
8 steps to great

“show me your compensation plan and i’ll show you your strategy.” – dom esposito

as you strive to become a mid-market sustainable brand, your firm needs to become a performance-driven organization if you want to take advantage of future opportunities and drive growth and profitability. an effective performance management and compensation plan (pmcp) is critical to making your firm’s strategic plan a reality.

more by domenick j. esposito
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the basic premise is that compensation rewards first look to:

  1. how successful the entire firm is,

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dr. lurtz: financial psychology transforms client convos | holistic guide to wealth management

normalize money talk, foster belonging, and guide clients toward lives of meaning and well-being.

sponsored by poe group advisors: helping accountants buy, build, and sell exceptional firms. see today’s special offer

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poe group advisors consistently excels in helping our clients find the right accounting practice sales opportunity.

by rory henry cfp®, bfa™
for 卡塔尔世界杯常规比赛时间

spreadsheets, projections, and tax strategies have long dominated advisory. but as dr. meghaan lurtz of shaping wealth explains, the work of advisors goes far beyond the numbers. at its best, our work is about relationships, community, and helping clients solve financial challenges and build lives full of meaning and connection. 

more rory henry and the holistic guide to wealth management

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lurtz is one of the world’s leading experts on the psychology of financial planning. she is a professor of practice at kansas state university, where she teaches in the advanced financial planning and financial therapy certificate programs. she is also a lecturer at columbia university, where she teaches financial psychology. her research and teaching focus on how advisors can ask better questions and utilize positive psychology frameworks to deepen relationships with clients and keep them engaged in the long term. 
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big 4 layoffs reveal new jobs reality | accounting influencers

industry turbulence opens doors for smaller firms, but only those that clearly define and communicate value.

this is a preview. the complete video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by poe group advisors: helping accountants buy, build, and sell exceptional firms. see today’s special offer

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sponsored by poe group advisors: helping accountants buy, build, and sell exceptional firms. see today’s special offer

accounting influencers
with rob brown

between june 2023 and september 2024, several of the largest accounting firms announced significant workforce reductions and structural changes. kpmg disclosed a deeper round of auditor layoffs in mid-2023. grant thornton cut approximately 3% of its u.s. staff (about 350 employees) in may 2024. in september 2024, pwc announced one of its most significant reorganizations in years, resulting in the elimination of approximately 1,800 positions in its u.s. operations.

since then, further reductions have continued. in may 2025, pwc laid off approximately 1,500 more u.s. employees (around 2% of its u.s. workforce), primarily in its audit and tax lines. meanwhile, kpmg pursued additional cuts, including a round impacting roughly 4% of its u.s. audit workforce later in 2024. grant thornton also followed the earlier reductions with more targeted layoffs after its private-equity deal, trimming about 150 u.s. roles (1.5% of its domestic workforce) in late 2024.

these moves are not isolated. they signal a broader industry recalibration, leaving thousands of accountants uncertain about their future.

at the same time, some major firms are doubling down on mandatory office attendance. industry observers say the combination of job insecurity and rigid workplace policies could push professionals to seek more flexible and stable opportunities.

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advisory includes more than you might think

henry
rory henry, a behavioral financial advisor, is the director at arrowroot family office and co-founder of afo wealth management forward. he has created a program to help accounting professionals incorporate holistic wealth management and proactive planning services into their practice.

what do you see when you envision your future?

by rory henry
the holistic guide to wealth management

i work at a virtual family office called arrowroot family office. over the course of my career i have learned that family (and family dynamics) significantly shapes who we are and how we form relationships in life.

more: wealth management: can you afford not to provide it?
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research shows that one of the biggest drivers of family dynamics is the order in which each child is born. birth order theory, developed by alfred adler in the 20th century, suggests that the order in which children are born can have a significant impact on their development and personality.
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create an accountability chart for your firm

it beats an org chart and here’s why.

by jody grunden
building the virtual cfo firm in the cloud

“getting the right people on the bus, the wrong people off the bus, and the right people in the right seats – these are all crucial steps in the early stages of buildup…” – jim collins, “good to great”

when adam and i first started the company, we didn’t have much organizational structure. we didn’t need it. but as the company grew, it became necessary to develop an organizational structure. there’s a great quote by michael e. gerber in his book “the e-myth revisited” that says, “without the organization chart, confusion, discord and conflict become the order of the day.”

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we got to a point where we realized that adam and i didn’t have clarity around our individual roles, and we were overlapping one another. we needed to have clearly defined roles for one another as well as the people who were working for us. lack of clarity can cause a loss in production.
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client accounting vs. client advisory services: the five key differences

man standing, looking down at five giant golden keys

plus three ways to help clients see the value.

by hitendra patil
client accounting services: the definitive success guide

i am often asked the question, “how do i show a client the value of my advisory services?” my answer is simple.

many firms blur the line between accounting and advisory, but your clients don’t. this article will help you learn how to ensure clients understand the real value of your advisory services. we will break down the five key differences that separate cas from traditional accounting, and how to clearly communicate each one. understanding this distinction helps you price with confidence, package your offerings and help clients grasp your value.

more by hitendra patil
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did you notice that clients now want more than just numbers? they seek an advisory service that enables them to make informed decisions, allowing them to focus their efforts on growing their businesses and creating value for themselves and others. providing advisory services is a very rewarding job, but it can be challenging to ensure that your clients understand the value of your services.
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melancon: p.e. and the partnership | gear up for growth

“private equity firms are beginning to realize how annuity-based tax and advisory work is, which creates a different value proposition for cpa firms compared to other industries.”

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
originally published 1/7/25
sponsored by poe group advisors: helping accountants buy, build, and sell exceptional firms. see today’s special offer

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poe group advisors consistently excels in helping our clients find the right accounting practice sales opportunity.

 

gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

in a landmark episode of the gear up for growth podcast, barry melancon, cpa, cgma, the longest-serving ceo in aicpa history, joined host jean caragher to share his invaluable insights on the evolution of the accounting profession. after 30 years at the helm of the aicpa, melancon stepped down at the end of 2024, leaving a profound legacy of innovation and transformation.

gear up for growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. more gear up for growth every friday here | more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

reflecting on his appointment in 1995, melancon paints a vivid picture of a pre-digital world where cpa firms relied on print newsletters and direct mail for outreach. “there was no social media, no websites, no digital presence,” he notes. the intervening decades have seen a seismic shift in how firms promote themselves, driven largely by the expansion of services and advancements in technology.

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the future of tax advisory

two seated businesspeople with glasses meet, window wall in background

the landscape is shifting now. where are you headed?

by jackie meyer

the tax advisory world is changing faster than ever before. when i first started my firm, technology played a limited role – mostly in the form of software that helped with basic data entry, compliance and tax returns. today, however, we’re in the midst of a true revolution, driven by automation, artificial intelligence (ai), cloud computing and client expectations that are continually evolving.

more: five common pitfalls and how to overcome them | four practical case studies of real advisory success | five hard-earned lessons from exiting an accounting firm | reclaim your hours with time management and productivity hacks | hiring strategies for your dream team | streamline your operations with systems and processes | from compliance to advisory: shifting the value proposition | how i became an accidental entrepreneur | build a seven-figure firm in four hours a week
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the days of a compliance-focused practice being enough to keep you profitable are quickly disappearing. compliance has been commoditized – clients see it as a cost to be minimized, rather than as a value-add service. if you want to remain competitive and thrive in the years to come, it’s essential to lead with advisory, embrace technology and position yourself as an indispensable partner in your clients’ financial success.
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four traits that great accounting firm leaders share

key leadership attributes

bonus: questions for self-assessment.

by anthony zecca
leading from the edge

as the leader of the firm, as important as it is to complete a comprehensive assessment of your leadership team, it is equally if not more critical to assess your own leadership. what are the key leadership attributes that reflect great edge leadership?

more by anthony zecca
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how can you get a meaningful and comprehensive assessment of how well you are doing as the leader of the firm? the trap to avoid is to just listen to yourself and your own self-assessment. to really understand how well you are performing, you need multiple checkpoints.
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bissett bullet: the future doesn’t belong to those who ‘get by’

today’s bissett bullet: “if you are not seeing growth in your firm, there is only so long that you can stand back and wait before you must take control of your own destiny.”

by martin bissett

what are you doing to return to growth? is your pipeline in place and are you having conversations with prospective new clients? are you known for what you do and are you asking your clients for those stories about the outcomes you have created for them so that you can leverage them to bring you new business?

today’s to-do:

adopt a return-to-growth attitude. which of the above could you do better in order to create new opportunities for your business?

see more bissett bullets here

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free speech is a right; respect is a responsibility | arc

timing, venue, and state law shape what you say—and what it costs.

sponsored by poe group advisors: helping accountants buy, build, and sell exceptional firms. see today’s special offer

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poe group advisors consistently excels in helping our clients find the right accounting practice sales opportunity.

accounting arc
with liz mason, byron patrick, and donny shimamoto
center for accounting transformation

this conversation focuses on practice, not politics. 

accounting leaders are urging firms to pair open expression with professional responsibility as political tensions spill into workplaces and social media feeds. in a new episode of accounting arc, hosts liz mason, cpa, ceo of high rock accounting; byron patrick, cpa.citp, cgma, ceo of verifyiq and co-founder of tb academy; and donny shimamoto, cpa.citp, cgma, founder and managing director of intraprisetechknowlogies and the center for accounting transformation, outline practical guardrails for speech that keep trust at the center. 

related arc: talk politics professionally | cancel culture or curious culture? you choose (assumed discrimination) | what happens in vegas…gets reported on a tax return (working in “sin” industries) | your identity is not a liability (pride week) | etienne: decoupling deib – a nuanced approach |

more accounting arc: cash bags, casinos & audits: how first jobs shape usgen z redefines careers | bootleggers, baptitsts & cpas: rethinking licensurecpa firm ownership under firewalking violation: when showing your cpa gets you in trouble | audit bags to tiktok tags, gen z talks success | students challenge accounting’s traditional career path | true grit: recognizing struggles that shape our successes | more admins, fewer students, no planwhat career advice gets wrong for gen z – and how to fix ityour identity is not a liabilityburnout, be gone: accounting needs a boundary breakthrough

the conversation opens with a condemnation of political violence and a call for grace as individuals and firms process fast-moving events. from there, the hosts shift to the workplace: what employees say online and in public often follows them to the office, and leaders must navigate the implications for culture, clients, and brand. 

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barometer: firms brace for a tough tax season

busy season 2026 clouded by regulatory shifts and client pressures.

ready or not: less than half are ahead of last year’s preparation for tax season 2026. on the front lines: clockwise from top left, cicero, saul, krueger

by 卡塔尔世界杯常规比赛时间 research

fewer than half of accounting firm leaders report entering the 2026 busy season in better shape than a year ago, according to the new 卡塔尔世界杯常规比赛时间 busy season barometer.

join the survey; get the answers

more tax practicetaxplaniq escalates the battle in tax planning softwarehow taxdome and juno just changed the tax tech gamedoge, palantir and the irs: what could go wrong?five million irs refunds delayed by staff cutsirs phone stats improve—unless you’re a tax pro‘kryptonite:’ irs buried under 8 million paper returnsmounting delays undermine public trust in irs refund processbrace yourself: irs 25% staff cuts mean big trouble for tax pros and clients

the readiness gap, evident across firm sizes and specialties, sets the tone for a season overshadowed by heightened concerns about tax law changes and mounting pressure on margins.

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