today's features

how firm life cycles impact marketing

your strategy changes as your firm does.

by august aquila
max: maximize productivity, profitability and client retention

the marketing strategies and focus of a professional services firm can change significantly as it goes through various stages of its life cycle.

more by august j. aquila
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let’s look how marketing might evolve during each phase:
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ten financial controls to spur growth and profits

what clients need to watch.

by ed mendlowitz
77 ways to wow!

if you want your business to grow, don’t focus on only the easy financial controls where you can see quick results – such as holding down petty cash expenditures or checking expense accounts for accuracy.

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instead, go for the tough steps that affect long-term profits and facilitate growth.

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assess your client’s needs

make this a formal process.

by jody padar
radical pricing – by the radical cpa

a client assessment is an onsite or virtual session where you observe the client’s accounting system on which you’ll be working. this is your opportunity to see how they run their business: their software, their processes and who does what. this is when tasks and responsibilities are clarified and assigned. both the client and your firm need to understand their responsibilities in this new partnership.

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this assessment also allows you to fully understand the client’s service needs. it is a real-world assessment of services, budget and the work required to provide deliverables. it will also allow you to understand what it will take to onboard them. again, this assessment goes both ways. it’s worth assuming you have competition, so take advantage of this time to impress the client with some consultative advice demonstrating the value you bring to the table – this is especially true if you are charging for the assessment.

one of the key benefits is the ability to limit your risk and as you:

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forget politics—m.a.g.a. accounts could pay off | quick tax tip

money accounts for growth advancement offer tax-free growth and even a $1,000 government kickstart.

sponsored by poe group advisors: helping accountants buy, build, and sell exceptional firms. see today’s special offer

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poe group advisors consistently excels in helping our clients find the right accounting practice sales opportunity.

quick tax tip
with art werner
cpe today

congress may have stumbled into a politically charged acronym, but the new “m.a.g.a. accounts” have nothing to do with campaign slogans. in a recent episode of quick tax tip, tax guru art werner breaks down what the law actually created: money accounts for growth advancement.

click here for more art werner

“these are tax-exempt trust accounts for u.s. citizens under the age of 18,” werner explains. “for the right client, this could be really nice.”

here’s how the accounts work:

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accounting industry buoyed by positive image

but only until the next scandal.

by 卡塔尔世界杯常规比赛时间

the accounting profession ranks among the top five in americans’ views of 25 major u.s. industries, trailing only farming, computers, restaurants and automobiles, according to a new gallup survey.

the findings show accounting with 41% of adults holding a positive view, reflecting modest but stable standing amid generally weak perceptions of u.s. business sectors.

more: accounting’s reputation hits 14-year high | accounting reputation in recovery | are cpas fretting too much?

the survey also shows the public cares or knows little about the profession, suggesting vulnerability the next time a scandal rocks the industry.

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four steps to finding a seller

businessman stacking coins

bonus: a sample letter to send.

by marc rosenberg
cpa firm mergers: your complete guide

in all areas of mergers and acquisitions, it’s always much more difficult to find sellers than buyers. this is certainly true in the case of cpa firms.

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cpa firm merger consultants and brokers can do a great job finding buyers, but they are limited in their ability to dig up sellers. this is because the vast majority of all mergers and sales take place when buyers or sellers who “know each other” get together on their own without the help of a consultant.

one way to identify sellers is to do a snail mail solicitation. here’s the four-step process:
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your website makes promises. do you deliver?

man viewing desktop computer screen

you only get one chance at that first impression.

by martin bissett
business development on a budget

there’s an overall sameness to the majority of accounting firm websites, and typically they make a lot of promises – promises like

  • we’re big enough to cope and small enough to care, or
  • we are proactive, or
  • we’re not just bean counters, or
  • we have your best interests at heart, or
  • your business is our business.

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you’ve seen all those, haven’t you? are these or similar promises on your website?
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eames: status quo kills innovation | the disruptors

short-term thinking and rigid hierarchies stifle experimentation across the profession.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by the small office / home office cyber protection plan – learn more here

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the disruptors
with liz farr

k.c. eames, director of cas at dark horse cpa, sees the traditional partnership model as a barrier to innovation and experimentation. first, the incentives are set up to guide people toward specific behaviors, which are “rewarding to those at the top of the pyramid. and once they’re there, their incentives are kind of to maintain the status quo.”  

卡塔尔世界杯常规比赛时间 celebrates:the 100th episode of the disruptors

more streaming: carter-gray: how 1 poor review strengthened the firm | hartman: upwork to “40 under 40” in 3 yearstelka: transform fear into fuel | woodard: move past reports; deliver results | baker: find true purpose to end burnoutbrolin: the w.i.n. leadership formulagertrudes: how eos & “unreasonable hospitality” reshaped growthlab | vilms: the power of people in a tech-driven world | dickerson: from diagnosis to disruption | kapilovich: treat people like people | martha yasso: from wall street to main street | jackie meyer: tax plans in 90 seconds? believe it erica goode: build a $200k firm in 15hrs/week |

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second, the consensus model for decision-making makes it challenging to implement change. “when you’re trying to make decisions based on consensus, based on people who are maybe trying not to rock the boat too much, because they might be retiring soon, there’s not a lot of chance that they’re going to vote for those really bold, risky ideas,” she says.   read more →

taxplaniq escalates the battle in tax planning software

ai transforms tax planning, strategy, and client communication.

logo
vendor
years in market
flagship features
pricing (approx.)
fit
taxplaniq
2019–present
bulk 1040 upload, ai-scored strategies, roi pricing, client proposals
from $397/month
firms moving into advisory
corvee
2020–present
1,500+ strategies, multi-entity modeling, annotated proposals
quoted ($499–$999/mo)
firms needing a broad catalog
bloomberg itp
longstanding
scenario projections, statutory updates, and audit-defensible
enterprise license
midsized and large firms
holistiplan
2019–present
ocr return scan, advisor reports
subscription
rias, small cpa and tax firms
fp alpha
2019–present
multi-document ai, tax/estate/insurance scenarios
subscription
wealth + tax advisory
intuit tax advisor
2025–present
embedded in proconnect/lacerte, generative ai plans
included in suite
small and midsize firms
blue j
2015–present
predictive analytics, ask blue j generative research
$1,198–$1,498/user
authoritative research
cocounsel (tr)
2025–present
agentic ai integrated with checkpoint
$2,700/user
large firms
taxgpt
2023–present
ai co-pilot, 1040 review agent
$1,600/user
assistant-style workflow
taxaroo
2017–present
practice management + voice ai, client portal
$790/yr or $99/mo
small practices
zerotax.ai
2024–present
consumer ai q&a, optional cpa review
free / $50 per review
households, small business
cpa pilot
2023–present
lightweight ai assistant, citations, draft comms
$240–$2,388/yr
small firms; affordable ai
movers and shakers in tax planning automation

by rick telberg
卡塔尔世界杯常规比赛时间 research

key players in tax planning: clockwise from top left, meyer, beastrom, argue, alarie, ali, costanz

once an add-on service for high-net-worth clients, tax planning is moving to center stage, powered by artificial intelligence and the profession’s accelerating shift to advisory from compliance.

fresh evidence comes from taxplaniq’s new partnerships with liberty tax and elite resource team, which extend taxplaniq’s reach from boutique firms to thousands of retail outlets and nationwide advisory networks. the deals show artificial intelligence transforming accountants’ handling of tax planning, strategy, and client communication.

more tax planningdisguised tax hikes are back on the tablehaase, radzinsky: inside the taxdome-juno ai alliancecan doge and palantir fix the irs with a ‘mega api’?help clients envision their future selves

“i can’t imagine a better thing to do than support accountants in that endeavor,” says jackie meyer, founder of taxplaniq and 卡塔尔世界杯常规比赛时间 contributor, positioning her company’s mission personally. taxplaniq’s pitches ease of use. just upload a 1040, surface strategies, and deliver a branded proposal that quantifies return on investment.

with liberty tax, the reach is in the mass market. with ert, the audience is higher-value clients served by coordinated advisory teams. taxplaniq claims $5 billion saved by clients identified through its system. more than 1,200 firms already use the platform, before the new partnerships,

reaching for a $2.5 billion prize

the promise of the next evolution of tax planning is enticing, and the field is becoming more competitive by the month. the tax planning software market is projected to grow at a rate of 8% to 13% annually from 2026 to 2033, with the total market size expected to surpass $2.5 billion globally and $25 billion for the broader online tax software segment.

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hood: forces shaping accounting | move like this

technology, demographics, and esg are colliding to reshape advisory, career paths, and firm leadership.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by the small office / home office cyber protection plan – learn more here

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move like this
with bonnie buol ruszczyk
for 卡塔尔世界杯常规比赛时间

on the latest move like this, host bonnie buol ruszczyk welcomes dan hood, editor-in-chief of accounting today, who has covered the profession since the late 1990s. from his vantage point, the defining theme isn’t a single issue, but the sheer volume of change: accelerating technology (especially ai), shifting demographics, new expectations for work, and the slow-building opportunity of esg. he argues these forces are intertwined: tech is enabling the shift to advisory, advisory demands new skills and career paths, and those shifts collide with multigenerational teams navigating different priorities. 

more move

the conversation quickly zeroes in on culture as a differentiator in the talent market. firms that thrive don’t rely on “nice people” and pizza in busy season; they treat culture as intentional work. that looks like clearly articulating values, reinforcing them constantly, and translating them into practices employees actually feel, including thoughtful benefits and flexibility, yes, but also visible sponsorship, personal investment in careers, and rituals that signal “this matters here.” culture, dan notes, should permeate every process, from how meetings are run to how milestones are celebrated. 
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ten topics for pregnant clients | listicle

//www.g005e.com/category/checklist/listicle/by 卡塔尔世界杯常规比赛时间 research

a pregnant client is a special client – a client with special needs. she’s got plenty on her mind, and finances are probably not her top priority.

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she needs personal empathy and professional advice. here are 10 things to talk with her about.

  1. plan ahead for maternity leave: help her map out how her income and benefits will look during her time away from work. she needs to know what’s going to happen and what to do about it.

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wealth management: can you afford not to provide it?

portrait of seth fineberg
fineberg
seth fineberg is an accounting industry consultant, content strategist, analyst and speaker. his current business is accountants forward. he has been a business editor and journalist for over 30 years, the vast majority of which has been spent overseeing the accounting profession’s evolution.

advisory begins with conversations.

by seth fineberg
the holistic guide to wealth management.

today we are cresting the biggest waves of change that i’ve seen in my 20-plus years of covering the accounting profession. i’m talking about the need for cpas to go beyond simply being the trusted tax guy (or girl) for their clients and to help them manage all aspects of their wealth. this movement has been building for the better part of a decade, but only recently has it gone from “i’ll think about it” to “can i afford not to get on board?”

not to sound the alarm bells here, but cpas must soon choose between riding the financial planning wave or being swept under it.
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