today's features

bissett bullet: was it worth it?

today’s bissett bullet: “how do you determine the probability of marketing success?”

by martin bissett

if you run an event for 100 people and say, 20 of those people make an inquiry about your firm as a result, say five of these inquiries reach proposal stage and even one of those proposals becomes a grade a client, you know that running a similar event in the future has a high probability of producing a similar result.

forecasting in this way allows you to make an informed decision as to whether your choice of marketing is a worthwhile activity, taking into account what it will cost you to execute and whether you or someone else in your firm have time to see it through.

if you don’t know what marketing is right for you, test. pick one or two forms of marketing at a time that you have a gut feeling about and test them over a period of three to six months. review the results and really start to understand which are the best methods for you.

today’s to-do:

choose a marketing method to test. include it in your marketing strategy for the next three to six months and review the results to determine its probability of success.

see more bissett bullets here

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who needs to understand scope?

don’t make the mistake of allowing a partner to scope the engagement alone.

by jody padar
radical pricing – by the radical cpa

partners, managers and accounting professionals must all understand scope to deliver the right amount of work for the engagement.

more jody padar |the radical cpa

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

everyone needs to be aligned. everyone needs to know what the customer ordered, how to deliver it and where the work ends.

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koziel to succeed melancon as aicpa ceo

mark koziel, currently president and ceo of allinial global, is returning to the aicpa as ceo in 2025, succeeding barry melancon, who retires after 30 years, the longest tenure on record. koziel joined allinial global in 2020 after 14 years … continued

next five years are critical for accounting firms

how deeply are you investing in your future? how are you treating the “three levels” of partners?

by allan koltin
the rosenberg national survey of cpa firm statistics

the next 12 months will start with a handful of firms breaking out of the pack and substantially raising starting salaries for new accountants in a way never seen before (see e&y’s recent announcement on staff salaries). the domino effect will play out here because if you raise first-year salaries to second-year compensation levels, your second-year staff will need to be paid like third-year staff, and this move will go all the way up to senior managers and principals.

editor’s note: every year, the rosenberg national survey of cpa firm statistics asks the profession’s top consultants two sets of questions:

    • how do you think the next 12 months will unfold? trends? predictions? other thoughts?
    • how would you assess the last 12 months? trends? observations? struggles?

more: staffing turnover’s down, but why? | what’s your firm worth? private equity wants to know | the new pipeline: outsourcing and offshoring | is this the last year of accounting’s golden age?
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the firms that are “uber” profitable will have an easier time funding this change than their peers. however, if you want to win the important war for talent (i mean attract, keep and grow future stars!), you will now need to pay up for them in a way we never envisioned (simple supply and demand economics in play).
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microsoft refreshes copilot with wave 2

revolutionize your workflow by automating tasks, enhancing accuracy and boosting productivity.

by rick richardson

microsoft copilot has been a competitive alternative to chatgpt since its inception, sometimes surpassing openai’s product. but copilot has trailed behind chatgpt’s advancements – until now.

more tech this week: thomson reuters brings al to audit solutions | new in-flight earbud adapter ideal for travelers | new tech turns bombed-out rubble into blocks for new homes | discovery in california could power 375 million electric vehicles | lexar ssd expands storage for pro-level video | five new google maps and waze features | new warehouse robot could revolutionize efficiency | new pacemaker powered by light, no batteries
exclusively for pro members. log in here or 2022世界杯足球排名 today.

in a live event called “microsoft 365 copilot: wave 2,” microsoft revealed all the next improvements to its ai assistant, which will benefit both business and individual users.
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