卡塔尔世界杯常规比赛时间

today's features

katie thomas: how to recruit the best, organically | gear up for growth

leveraging social media and other digital platforms allows firms to attract talent without relying on traditional job boards or recruiters.

listen, stream, download, share, and subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music and audible, player fm, audacy, rss.

gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

“you actually have to be a good firm,” katie thomas, cpa, founder and owner of leaders online llc, replies when asked about the factors needed for an organic inbound recruitment strategy to work. “and that may seem obvious, but if you are doing the things that people aren’t attracted to, no, it doesn’t matter how great your marketing team is, they can’t make you stand out if you don’t have leading ideas and leading thoughts of things that you’re doing to change the firm or change the profession and have people actually want to come work with you.”

gear up for growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. more gear up for growth every friday here.| more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 podcasts here

thomas is this week’s guest on gear up for growth, a new show hosted by jean caragher, president of capstone marketing, and powered by 卡塔尔世界杯常规比赛时间. the focus of her recruitment strategy is on how to get more accountants to stay in the profession and realize there are firms that are doing things differently.

marketing & sales

five ways smart marketing boosts your firm’s enterprise value

it starts with culture.

by august j. aquila

a marketing culture can have a significant impact on an enterprise’s value.

more: marketing’s role in staffing and recruitment | measuring marketing success: the 10 kpis | is pricing a marketing function? | analyze your firm to keep it current | three more strategies for growing your practice | understand the 10 steps of the buying process

here are five ways in which a strong marketing culture can raise to the valuation of your firm.

pro member exclusive

eleven things that good mentors do

plus 14 keys to successful programs.

by marc rosenberg
cpa firm staff: managing your #1 asset

“the delicate balance of mentoring someone is not creating them in your own image but giving them the opportunity to create themselves.” – steven spielberg

the existence of a mentoring program is a statement by the firm that it doesn’t want to leave the retention, development and success of its staff to chance. instead, the firm wants to be proactive about helping staff succeed and grow.

more: give the recognition your staff needs | the importance of great bosses | how remote work is impacting accounting firms | make work flexibility work for everyone | why staff leave cpa firms … and how to stop them | how to solve the big disconnect in talent management | what relevance means for staffing in accounting | how accounting staffing has changed
exclusively for pro members. log in here or 2022世界杯足球排名 today.

a mentor is a neutral sounding board for the staff person. ideally, a mentor should not be a staff person’s supervisor on work projects. at smaller firms, this may not be feasible.

a mentor helps staff navigate office politics and shows them the ropes, helping guide them to their next roles.
read more →

marketing & sales

bissett bullet: the water law

today’s bissett bullet: “imagine holding a glass of water at arm’s length, shoulder height. that glass doesn’t weigh too much but over time, it will feel heavy and harder to hold up. without help and support, your arm will become tired and start to drop.”

by martin bissett

if the water represents the issues that a business owner is dealing with day in, day out, then we are there to support the arm holding up the glass. you may be the only one to do so; don’t ever underestimate the importance of that.

check in on your clients on a regular basis. by putting that support in place before they drop the glass, we improve their lives.

today’s to-do:

you know the routine, pick up the phone. check in on a client.

see more bissett bullets here

outlook & analysis

what’s your firm worth? private equity wants to know

the m&a picture has changed.

by 卡塔尔世界杯常规比赛时间 research
rosenberg survey

you probably thought you’d never hear these three words together, but here they are: accounting is hot.

this isn’t to say that cpa practices have six-pack abs and saucy haircuts. they don’t. but as far as markets go, accounting firms are hot items for investors looking to snatch up profitable organizations.

more: the new pipeline: outsourcing and offshoring | is this the last year of accounting’s golden age?
exclusively for pro members. log in here or 2022世界杯足球排名 today.

the attraction is the consequence of two years of double-digit growth – the golden age of the accounting industry. revenues jumped in 2022, and then they jumped again in 2023. and 2024 ain’t looking too bad, either.

according to the 2024 rosenberg national survey of cpa firm statistics – the 26^th edition of the gold standard analysis of the industry – fee growth in 2023, excluding mergers, ranged from 3.2 percent for firms billing under $2 million, to 11.4 percent for firms with over $20 million in billings.
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