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1 in 4 accounting professionals want more dei

two in three workplaces do no dei.

from the center for accounting transformation

about one-fourth of accounting professionals would like to increase their activity in dei programs, according to new research from the center for accounting transformation. however, only about 30 percent of accounting organizations implement dei initiatives.

findings reported during the webinar, “the dei journey of accounting professionals – a research study analysis.” see the webinar here.

use the 卡塔尔世界杯常规比赛时间 code “cpatransform-50” for 50 percent off at the center for accounting transformation

featured panelists included:

  • jina etienne, cpa, cgma, cde; founder & principal consultant, etienne consulting
  • mary bennett, mba, cia, cec; ceo, mlbennett consulting llc
  • stephani mason, cpa, ph.d.; associate professor, school of accountancy & mis, depaul driehaus college of business & kellstadt graduate school of business
  • claire costin, cpa, ph.d.; assistant professor, university of portland

underscoring the importance of linking dei efforts to business strategies to secure executive support, costin said, “many executives self-identified as bystanders in the dei journey, indicating a need for greater engagement at the top levels of organizations.”

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pro member exclusive

how remote work is impacting accounting firms

remote worker at computer types on phone with dog nearby

question: can remote employees become partners?

by marc rosenberg
cpa firm staff: managing your #1 asset

remote work is undeniably changing how the cpa industry works. it’s been incredibly challenging for firms – from grappling with how to handle staff onboarding, training and mentoring to trying to maintain pre-pandemic client relationships and business development levels.

more: make work flexibility work for everyone | why staff leave cpa firms … and how to stop them | how to solve the big disconnect in talent management | what relevance means for staffing in accounting | how accounting staffing has changed
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

in light of the pandemic that began in 2020, rosenberg associates surveyed more than 130 firms in 2022 asking them a multitude of questions about what options they are offering their staff (remote, hybrid, in-person) and how remote work has impacted various aspects of their business, including business development, client relationships and staff development. our findings were enlightening in many ways and provided great insights. here are some of the results from that survey as they pertain to flexible work options and the effects on their staff:

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leadership

joe kovacs: why the digital brand experience is essential | capstone conversations

capstone conversations
informal and informative discussions with leading growth strategists from the nation’s most dynamic cpa firms.

stream, listen, download, and subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music and audible, player fm, audacy, rss

capstone conversations
by jean caragher
for 卡塔尔世界杯常规比赛时间

the greatest challenge in marketing cpa firms is understanding the role of technology and how different generations of clients and prospects want to engage, joe kovacs, marketing and biz dev director at councilor, buchanan & mitchell, tells jean caragher in this episode of capstone conversations.

follow jean caragher on 卡塔尔世界杯常规比赛时间 here. | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | catch jean caragher’s other show, gear up for growth, on fridays here. | and browse all the shows in the 卡塔尔世界杯常规比赛时间 broadcast network here

“we need to stay current, not just in knowing the technology, but how consumers are using it and making decisions,” kovacs says. “especially since the pandemic, the digital brand experience has become essential. understanding that digital brand experience is essential. “it’s a never-ending challenge. it’s exciting but also a little terrifying sometimes.”

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marketing & sales

seven reasons marketing can make your firm a great place to work

woman and man in office high-fiving and giving thumbs up

it’s not just the marketing team who benefits.

by august j. aquila
price it right: how to value accounting services

developing a marketing culture within your accounting firm can indeed contribute to creating a great place to work. here are some ways a marketing culture can positively impact your accounting firm and enhance the work environment:

more: seven ways that marketing helps you retain clients | is pricing a marketing function? | analyze your firm to keep it current | three more strategies for growing your practice | understand the 10 steps of the buying process | calculate the cost of losing clients | eleven possible pitfalls of mergers | six ways to expand your client services checklist | ten questions to refine your successful marketing plan | four questions for choosing your marketing audit strategies | four steps to a successful email marketing campaign | five reasons to implement change orders
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

  1. strong brand identity: a marketing culture focuses on building a strong brand identity and reputation. when your accounting firm has clear brand positioning, employees feel proud to be associated with the organization and are more motivated to contribute to its success.

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