today's features

are you the key signal caller for your clients?

calling the right plays means understanding your clients and their goals, as well as their weaknesses.

by jody padar
radical pricing – by the radical cpa

it’s up to you to recognize the client persona most suited for your firm, but you’ll want to start by defining your customers’ needs. so, what do people really want, and how can you figure it out?

more: value pricing requires defining your clients | how value pricing impacts your employees | six steps to start value pricing | stop selling time | why pricing is so disruptive | the radical pricing model: start with $25k | three critical factors drive the value pricing trend | accounting disruptors are heading your way … with deep pockets | the convergence of trends makes pricing changes imperative | stop looking for talent that does not exist | advisory work must be priced by value, not hours
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certainly, you can engage in expensive research, from questionnaires to focus groups. but, in reality, most of the clues you need will come from your knowledge of the people you work with within that group.
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steve yoss, quick tech talk: the power in microsoft power bi for tax, accounting and finance professionals

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quick tech talk
with steve yoss
cpe today

microsoft power bi is an absolutely incredible tool for business intelligence. what is business intelligence? well, business intelligence is software that allows you to take information, process it automatically, and produce beautiful charts, graphs, maps, and other types of visualizations to help make that information meaningful. and power bi is the best of the best.

click here for more steve yoss

it’s wonderful for a couple of reasons. first and foremost, it leverages most of the functionality in advanced excel, including power query, data modeling, and more. many financial professionals already have some experience and knowledge and can use this incredible tool. second, it’s free for individual use, so it can be downloaded and used immediately without a large upfront investment. third, it is a software application on your computer, a web service that you can access on any internet browser and a mobile app while empowering the accountant to produce any type of information report and then let people consume it on the device of their choosing. traditional financial statements, like income statements and balance sheets, require readers to understand how to interpret them. power bi allows you to produce charts, graphs, dashboards, and more in the way the person who needs that information wants to receive it, and the existing limitations of financial statements do not bind you. you can make whatever you want helpful and meaningful to that audience. because again, ultimately, we want to help our clients, companies, staff, and ourselves make better decisions, and power bi is one of those incredible tools. that gets us one step closer.

does client perception match your firm’s reality?

black cat statue and white cat statue, nose to nose

don’t know? time to see through their eyes.

by martin bissett
business development on a budget

there used to be an old exercise used in training sessions about customer relations or selling or leadership that went like this. the trainer would ask the group to think about the color green. a few seconds later he would ask them what type of green they were thinking of, and of course there would be many variations of green.

the point is that, as the saying goes, perception is reality. whatever each person perceived as green, that would be the reality for them – but it would be different for each person in the room.
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what is an ai pc, and should i get one?

ai pcs are clearly the future, but are they ready for early adoption? check out the pros and cons first. 

by rick richardson
technology this week

ai pcs’ increased power and efficiency are poised to change computing. is the computer you’re considering an ai pc, though? we’ll examine their unique characteristics and whether upgrading to these cutting-edge devices makes sense.

more: fool’s gold may not be so foolish nowai-engineered enzyme could be solution to plastic pollution | german researchers develop ev motor with no rare-earth magnetseducators can benefit from new generative ai courseai named the highest-paying in-demand tech skill for 2024 | ai generates revolutionary new battery design | breakthrough implant uses excess blood sugar to generate electricity | nuclear battery could keep your future phone running for 50 years | mit tests new ingestible vital signs sensor | study: solar will lead global energy by 2050
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

how does it work? an ai pc is a powerful device built specifically to tackle artificial intelligence (ai) tasks easily. it’s not your typical computer. the device processes everything in-house, eliminating the requirement for cloud data processing.

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geni whitehouse: conquer client communication chaos

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with seth fineberg
卡塔尔世界杯常规比赛时间 research

geni whitehouse, cpa.citp, the “countess of communication” for brotemarkle, davis & co., llp (bdco), says you must meet your clients where they are and understand their personalities to better communicate with them.

doing so, she says, will provide the ultimate value for your clients.

more whitehouse: geni whitehouse: unlock your accountant super powers

in this episode of tax chat, whitehouse discusses strategies for improving client communication and efficiency in tax preparation, emphasizing the importance of productivity tools, workflows, and shared files. whitehouse highlights the need to tailor communication methods to meet client preferences and leverage new tools and technologies to provide interactive and insightful financial information. she also explores the crucial role of communication in tax consulting and accounting, emphasizing the need for empathy, understanding, and adaptability in addressing clients’ needs.

6 more takeaways:

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