today's features
marketing & sales

make sure you know what you will get from your marketing

 

smiling man speaking into microphone in front of laptop

are you spending your time effectively?

by august j. aquila
price it right: how to value accounting services

i once knew a firm that was spending a significant amount of money on marketing and was experiencing little or no growth. they could not understand what was going wrong. they tried all sorts of marketing activities. they presented webinars, sent out a client newsletter, did some advertising and public relations, and so on.

more: ten questions to refine your successful marketing plan | ‘sales’ is not a four-letter word | maybe what you need is a marketing audit | three types of marketing message, and which is best | why you need progress billing | five tips for cross-selling and upselling | five keys to successful marketing | twelve fundamentals of planning | one question to guide your growth plans | four ways to prepare for new business development
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the problem was that this firm did not know what to expect from their marketing activities. sometimes they wanted clients immediately, and when that did not happen, they then tried another marketing activity, never staying with an activity long enough to see results. the moral of the story is that marketing takes time to produce results, and if you are not patient, it can eat up your hard-earned dollars and time.
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pro member exclusive

how to leverage chatgpt during this crazy tax season

make tax season less taxing and more productive.

by sandi leyva and chatgpt

in the fast-paced world of tax preparation and accounting, time is of the essence. embracing chatgpt can dramatically transform your workflow, offering practical and actionable solutions to common challenges.

check out our courses on chatgpt,
offered as a deep discount bundle or separately.
webinar schedule:
more chaptgpt here

here’s how you can put chatgpt to work, making this tax season less taxing and more productive, even if congress decides to pass a retroactive tax bill right in the middle of busy season.

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audit & assurance

auditing standards ‘yellow book’ updated

words "time for an update" on clock face

the changes are more than just technical.

by 卡塔尔世界杯常规比赛时间 research

america has a wealth of governments. they’re all over the place. municipal governments. county governments. parishes, boroughs, villages, hamlets. special purpose local governments. school districts, fire districts, tax districts. independent authorities, tribal councils and councils of governments. state governments, territorial governments and, of course, the big one in washington, district of columbia, with its thousands of branches, arms and agencies.

love them or hate them, there they are. tens of thousands of governments. and they all have one thing in common: they need to be audited.

more: firms culling clients as staffing woes persist | revenue up at 59% of accounting firms … and more good news | chatgpt for the reluctant accountant | survey shows challenges, priorities shifting | can big data spot financial fraud? | accountants torn over 2024 economy, offer advice | survey: are you offering the right services? | survey: 42% of accountants turn away work over staff shortages | talent gap widening: be very scared
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

or, to put it another way, they need auditors.

being governments, their accounting and auditing standards are different from those of nongovernmental entities.
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outlook & analysis

firms culling clients as staffing woes persist

man in suit exiting office building

others tap outsourcing, training clerical staff as solutions.

by 卡塔尔世界杯常规比赛时间 research

early results from the 卡塔尔世界杯常规比赛时间 2024 busy season barometer: emerging issues, opportunities, and trends are showing a painfully persistent problem with staff shortages, though it seems the hardship may have improved a bit since last year.

more: revenue up at 59% of accounting firms … and more good news | compensation’s up, but up enough to retain staff? | are accountants charging too little? | chatgpt for the reluctant accountant | cpas needed to help small biz adopt ai | revenue growth is top priority for small firms | is the cpa business model the clog in the pipeline?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

this year, like last year, survey respondents are reporting staffing as the second most common concern. last year, it was reported by 47 percent, almost tied with the main concern: late or unprepared clients.

this year, uncooperative clients still rank first, at 50 percent, but staffing concerns have dropped to 37 percent.
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pricing, fees & billing rates

three critical factors drive the value pricing trend

embrace the value pricing perfect storm.

by jody padar
the radical cpa

ron baker is known as the value pricing guru in the accounting space. he was way before his time in separating the price of labor from the value of a product. labor-based pricing is based on the difficulty of doing a task. value pricing looks at everything from the client’s viewpoint. his argument is as follows: the value you provide your customer, regardless of the deliverable, is worth way more than the hour.

more: accounting disruptors are heading your way … with deep pockets | the convergence of trends makes pricing changes imperative | stop looking for talent that does not exist | advisory work must be priced by value, not hours
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

while value pricing isn’t new, automation has driven it to the forefront. automation gives cpas up to 90 percent more time to provide valuable services based on their expertise, knowledge base and experience.

although it was clear the cloud was going to have a disruptive impact on our business model, ron baker would always explain: it’s not the technology that’s going to make value pricing the way to go, the value’s always been there.

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