today's features

there’s more to giving than tax implications

what is most important to your client?

by anthony glomski

a growing number of successful people like your clients want to have a major positive impact in their communities and on the world at large. facilitating and increasing the effectiveness of charitable intent is very important to a burgeoning segment of high-net-worth investors.

more: see your client to a graceful exit | is your client’s wealth truly protected? | control the level of risk | how to flip the switch to wealth preservation | three ways to work together on wealth | five challenges of liquidating a business
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this area of advanced planning is all about helping your client fulfill their philanthropic goals – and maximizing the effectiveness of any charitable intent they may have. it’s very important to learn and use strategies that enable your client to give larger amounts than they would have been able to give otherwise.
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why accountants should embrace artificial intelligence

ai didn’t cause the talent shortage … and it won’t solve it, either.

by hitendra patil
client accounting services: the definitive success guide

  1. artificial intelligence says, “it’s essential to recognize that the talent shortage in the accounting profession is not a new problem. the profession has been facing challenges in attracting and retaining talent for many years, with factors such as increasing workloads, long hours and a lack of work-life balance contributing to the problem. addressing these issues is crucial to ensuring the profession’s continued success.”

wait. don’t believe ai at face value.

more: ai brings opportunities for accountants | seven things you must know about ai
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  1. because ai also says, “an important factor (why ai cannot easily replace accountants) that cannot be overlooked is the significant role that trust plays in the accounting profession.”

wait. don’t trust ai at face value.
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your chatgpt checklist: get started with generative ai

what accountants need to know today.

by sandi leyva

chatgpt is a game-changing technology for accounting and tax professionals. if you haven’t already tried it, you’re missing out on potentially significant efficiencies for your firm. like any technology, it has some pitfalls you must be aware of. but that shouldn’t stop you from at least seeing what all the fuss is about.

more chaptgpt here

here’s a 12-item checklist to get you started on chatgpt:

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how hard do you work to keep your clients?

woman in white office meeting with man

keep your clients out of the competitive pool.

by bruce marcus
professional services marketing 3.0

editor’s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert’s evergreen work, which retains wisdom for the present.

the conventional wisdom is that getting a new client costs more than keeping an old one. and for once, the conventional wisdom is correct.

yet, many professionals too readily take clients for granted. or don’t look for opportunities to increase revenues from perfectly satisfied clients.

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survey: the cas pricing problem

bar chart

accountants grapple with how to value insight and advice.

by 卡塔尔世界杯常规比赛时间 research

one of the biggest challenges to offering client accounting services (cas) isn’t offering the actual services; it’s figuring out how and how much to charge for them.

more cas survey: cas challenge: no staff, no services | cas ‘one-stop shop’ means steady clientele | accountants cozy up to clients with cas
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

when the 卡塔尔世界杯常规比赛时间 survey outlook 2024: emerging issues, opportunities and trends asked what’s most tough about cas, finding and training staff ranks #1, of course, for 30 percent of respondents. but pricing cas services was close behind for 29.2 percent.
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