today's features

ethics on sustainability puzzle some accountants

the professional accountant’s ethical code and independence

ethical sustainability reporting: essential, yes. easy, no.

by 卡塔尔世界杯常规比赛时间 research

cpas are renowned for their honesty, integrity and ethics, not to mention their detached disinterest, their objectivity and capability, their knowledge, accuracy and thoroughness. they act in the public interest, not the interests of those who hire them or even themselves.

more: accountants to the rescue as startups struggle | talent gap widening: be very scared | cpa biz is booming, but for how long? | survey: accountants economic outlook brightens | research: accounting pros cautiously optimistic about generative ai
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certified by the american institute of cpas, they necessarily accept and comply with the international code of ethics for professional accountants.

ethical dilemmas

the guidance in the code has a long history of consideration and development, but one of the newer parts of the code, on ethics involved in sustainability reporting, is still a bit vague. it can leave accountants with ethical dilemmas not easily resolved, according to a new study from the association of chartered certified accountants, “ethical dilemmas in an ear of sustainability reporting.”
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twelve ways to establish your brand

legs-only view of two businesspeople walking up stairs with briefcases in office

yes, appearances matter.

by ed mendlowitz
the 卡塔尔世界杯常规比赛时间 practice doctor

branding is part of marketing, but requires you to come up with a unique identity toward your specialty.

more on marketing: why other accountants are great referral sources | do you really want that client? | how to begin a business valuation | how to offer conflict resolution | get your clients talking about retirement | when clients remarry | seven questions to suggest estate planning | four reasons to perform tax projections
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tax department branding can be done as part of the overall firm, or separately.
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clients can’t grow without you

woman's hand pressing words "ask an expert"

do they know why they need you? do you?

by martin bissett
passport to partnership

please start understanding, valuing and respecting your own value in the marketplace with clients who could not reach their goals without you.

more: six keys to getting a proposal accepted | six keys to turning prospects into clients | four reasons people struggle with communication | why firm culture matters for partners | three things that rich accountants do | four reasons it’s hard to sell
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businesses are in need – sometimes desperate need – of your technical expertise and caring approach.

take that to them instead because, speaking as one who is looked after well myself, we love it and we are prepared to pay a premium without ever asking for discounts.
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vcs plunk $60 million into ai-powered ‘autonomous’ tax prep

black ore emerges from stealth with $60 million in funding to launch tax autopilot, an “autonomous” tax prep app for cpas and accounting firms.

by 卡塔尔世界杯常规比赛时间 research
via black ore

black ore.ai, an austin, texas-based ai platform for financial services, bolts out of the gate with $60 million in financing led by a16z and oak hc/ft. the company plans to use the funds to onboard new customers, grow its team and accelerate the development of additional ai products across financial services.

kapovski
shinar

black ore was founded by veteran entrepreneurs, ceo eyal shinar and cto pavel kapovski, who have proven track records building and operating global fintech brands with ai and machine learning technologies. shinar previously founded fundbox, a $1 billion fintech unicorn powering payments and lending solutions for smbs. kapovski previously led r&d at cme group and spearheaded the development of machine-learning technology used by globally regulated banks and financial institutions. they are joined by a powerful team from leading companies such as adobe, baker tilly, cisco, ey, google, goldman sachs, grant thornton, nasa, pwc and ramp.

black ore offers an ai and automation platform that accelerates core workflows for financial services businesses and simplifies the experience for their clients. as part of its launch, black ore also announced its flagship product, tax autopilot, which combines its proprietary ai technology with federal and state tax codes and regulations to simplify the tax preparation and review process for cpas and accounting firms. future product offerings will target wealth management, financial advisory and planning, insurance services and more.

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train now before it costs you down the road

your time investment now could reap dividends during tax season. 

by frank stitely
the relentless cpa

we’ve all heard it.

ask if an assigned project has been completed and get the, “it’s done, but …” followed by a few reasons why said project is still – let’s be honest – incomplete.

more: keep clients from “balance due” shock | stop clients from performing “favors” | control your time: avoid ambush meetings and calls | make fewer mistakes, increase revenue and capacity | six ways to create a millennial-friendly firm
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let’s examine how we got a “done but” society. a lot of this will sound like, “back in my day, sonny …” old man nonsense, and a lot of it is.

however, i promise you a solution after my sociological exploration of 21st-century culture. you won’t need a degree in sociology to understand this.

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