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today's features

adobe announces “creator-friendly” generative ai tools

how can ai overcome copyright infringement issues?

adobe has unveiled firefly, a new suite of generative ai tools it hopes will encourage more design professionals to embrace rather than fear this cutting-edge technology.

why it matters. as generative ai has swept the globe, artists have had difficulty adapting to it. while some view it as a useful tool, others see it as a threat to jobs and a kind of thievery.

(wait, where have we heard that before?)

more tech this week: chatgpt: what it is. why you need to know. | russia-linked ransomware back with a vengeance | amazon aws: the mainframe killer? | amazon launching its first internet satellites | russian solarwinds hackers at it again | nasa finds a $10 quintillion asteroid | firms must balance benefits, risks of emerging technology | microsoft and google go to war
exclusively for pro members. log in here or 2022世界杯足球排名 today.

adobe wants to address two obstacles that are preventing business usage of the technology with firefly: worries about copyright issues and the absence of professional-grade tools.

pro member exclusive

waiting to exhale (i.e., can april 19 hurry up?)

make the days leading up to the tax deadline less stressful with these apps.

by beth ziesenis
app of the week

if you’re reading this, then you’re probably not surprised april is stress awareness month. it was created to bring attention to the effects of stress and so we can all collaborate on ways to find relief.

more apps of the week: make your computer a clean slate | recycle and repurpose old devices | enlist ai for more productive meetings | keep teams on task with project management apps | apps to put your affairs in order | app of the week: celebrate black business month | app of the week: cheap flights | help your clients save money | time to upgrade your spreadsheets | app of the week: secretly stash cash | easy apps for increasing client engagement with video | app of the week: grow your business knowledge and career skill sets | app of the week: upgrade your resume | app of the week: end procrastination |
see all: apps of the week here |
exclusively for pro members. log in here or 2022世界杯足球排名 today.

while stress can manifest itself in a variety of ways, there are a few that are most common.

“stress that’s left unchecked can contribute to many health problems, such as high blood pressure, heart disease, obesity and diabetes,” according to mayoclinic.org.

well, app lovers rejoice because tech is available that’s designed to help you pay attention to your most valuable asset: you.

pro member exclusive

ten steps to a new managing partner

how to execute a smooth, graceful transition.

by august j. aquila
what makes a great partnership

one of the most difficult events that a firm faces is the transition of power from one managing partner to another, especially when it’s the first time. knowing when to pass the baton and how to pass it are critical decisions every firm will have to make.

more: five ways to keep your edge as a leader | five reasons that leaders fail | eleven things partners must do | seven keys to becoming an equity partner | how to achieve partner unity | the seven building blocks of a great partnership
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the most important thing you can do at this point is to plan, plan and plan some more for the transition. the sooner you lay out your plan, the easier it will be for you to achieve it.
read more →

marketing & sales

leverage your client list today

don’t wait for that clever newsletter to be finished. (started?)

by sandi leyva
the complete guide to marketing for tax & accounting firms

one of the most valuable assets i have is my list of clients. i wouldn’t be in business if it weren’t for my clients, and i am grateful for each of you every day.

more: five skills for emotional mastery | why you need a link-in-bio tool | transform your marketing with crm | five kinds of small thinking | five tests: how open are you to change? | maybe price isn’t the problem | three thoughts for a quiet morning
exclusively for pro members. log in here or 2022世界杯足球排名 today.

keeping a formal list of clients and subscribers in a list management system is often overlooked and frequently underutilized, especially in our industry. there are a couple of reasons for this. one is that some accountants are just beginning to understand the five big revenue-building reasons to understand the power of email marketing.
read more →

pro member exclusive

how partner and staff actions impact profits

six specific examples, plus benchmarking norms.

by marc rosenberg
how to bring in new partners

these four metrics are key to any analysis of cpa firm profitability.

fees per equity partner. the firm’s billings divided by the number of equity partners. this is one of the ways we measure leverage. the more billings each partner can manage, the higher the firm’s profit margin.

more: the business side of cpa firms | public accounting as a business, 101 | 16 steps to creating a partnership path | six ways new partners differ from managers | the four essentials for every new partner

exclusively for pro members. log in here or 2022世界杯足球排名 today.

on average, partners do 10-15 percent of all work performed for clients; the remaining 85-90 percent is performed by staff under the partners’ supervision. the higher the percentage of client work the partners perform, the harder it is for them to find the time to build their client base and help the firm achieve a high fees-per-partner ratio. to manage a large client base properly, partners need to delegate as much of the client work as possible to staff.