how deeply are you investing in your future? how are you treating the “three levels” of partners?
by allan koltin
the rosenberg national survey of cpa firm statistics
the next 12 months will start with a handful of firms breaking out of the pack and substantially raising starting salaries for new accountants in a way never seen before (see e&y’s recent announcement on staff salaries). the domino effect will play out here because if you raise first-year salaries to second-year compensation levels, your second-year staff will need to be paid like third-year staff, and this move will go all the way up to senior managers and principals.
editor’s note: every year, the rosenberg national survey of cpa firm statistics asks the profession’s top consultants two sets of questions:
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the firms that are “uber” profitable will have an easier time funding this change than their peers. however, if you want to win the important war for talent (i mean attract, keep and grow future stars!), you will now need to pay up for them in a way we never envisioned (simple supply and demand economics in play).
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revolutionize your workflow by automating tasks, enhancing accuracy and boosting productivity.
by rick richardson
microsoft copilot has been a competitive alternative to chatgpt since its inception, sometimes surpassing openai’s product. but copilot has trailed behind chatgpt’s advancements – until now.
more tech this week: thomson reuters brings al to audit solutions | new in-flight earbud adapter ideal for travelers | new tech turns bombed-out rubble into blocks for new homes | discovery in california could power 375 million electric vehicles | lexar ssd expands storage for pro-level video | five new google maps and waze features | new warehouse robot could revolutionize efficiency | new pacemaker powered by light, no batteries
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in a live event called “microsoft 365 copilot: wave 2,” microsoft revealed all the next improvements to its ai assistant, which will benefit both business and individual users.
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business-mindedness helps you identify risks.
by alan anderson, cpa
transforming audit for the future
i’ve previously described a task i have teams perform at the end of an audit. after everyone shares their insights about what they learned about that client and their operations, i ask everyone to complete this phrase:
“if i were running this business, i would ______________.”
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here are a few of the ideas i’ve heard audit teams come up with in that exercise:
this is your starting point.
by ed mendlowitz
202 questions and answers: managing an accounting practice
question: what do you ask for when considering a merger?
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response: this is a “you show me yours and i’ll show you mine.” you should have this information fairly well organized.
also, look at it critically and try to imagine what a prospective partner would say, and how you would react if this were someone else’s information that were being presented to you.
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share your expertise.
by 卡塔尔世界杯常规比赛时间 research
a good newsletter for clients serves several purposes.
more listicles here
among them: read more →
the aftermath of the great resignation leaves many questions.
by 卡塔尔世界杯常规比赛时间 research
rosenberg national survey of cpa firm statistics
as the pandemic wound down, there was a pretty big shakeup at cpa firms. almost a fifth of employees left their firm. some moved on to similar positions. some got canned. and some ditched the whole profession in a search for satisfaction elsewhere.
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charles hylan – managing director of the growth partnership, which conducts the rosenberg national survey of cpa firm statistics – hazards a guess, based on his experience with cpa firms, that “a large number are leaving the profession altogether.” among all firms surveyed, i.e., firms with over $2 million in billings, “a whopping 75 percent of staff turnover is voluntary.”
from $70 milliion to $450 million: the power of positivity, strategic planning, and going international.
accounting influencers
with rob brown
see part 1: richard kopelman: inside aprio’s bold makeover | more accounting influencers with rob brown | aprio sells majority stake to charlesbank capital partners | cited: mindset: the new psychology of success
in the second part of a two-part accounting influencers series, kopelman tells rob brown that a growth mindset drives aprio’s tremendous revenue growth from $70 million to $450 million.
leveraging social media and other digital platforms allows firms to attract talent without relying on traditional job boards or recruiters.
gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间
“you actually have to be a good firm,” katie thomas, cpa, founder and owner of leaders online llc, replies when asked about the factors needed for an organic inbound recruitment strategy to work. “and that may seem obvious, but if you are doing the things that people aren’t attracted to, no, it doesn’t matter how great your marketing team is, they can’t make you stand out if you don’t have leading ideas and leading thoughts of things that you’re doing to change the firm or change the profession and have people actually want to come work with you.”
gear up for growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. more gear up for growth every friday here.| more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 podcasts here
thomas is this week’s guest on gear up for growth, a new show hosted by jean caragher, president of capstone marketing, and powered by 卡塔尔世界杯常规比赛时间. the focus of her recruitment strategy is on how to get more accountants to stay in the profession and realize there are firms that are doing things differently.
it starts with culture.
by august j. aquila
a marketing culture can have a significant impact on an enterprise’s value.
here are five ways in which a strong marketing culture can raise to the valuation of your firm.
plus 14 keys to successful programs.
by marc rosenberg
cpa firm staff: managing your #1 asset
“the delicate balance of mentoring someone is not creating them in your own image but giving them the opportunity to create themselves.” – steven spielberg
the existence of a mentoring program is a statement by the firm that it doesn’t want to leave the retention, development and success of its staff to chance. instead, the firm wants to be proactive about helping staff succeed and grow.
exclusively for pro members. log in here or 2022世界杯足球排名 today.
a mentor is a neutral sounding board for the staff person. ideally, a mentor should not be a staff person’s supervisor on work projects. at smaller firms, this may not be feasible.
a mentor helps staff navigate office politics and shows them the ropes, helping guide them to their next roles.
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by martin bissett
the m&a picture has changed.
by 卡塔尔世界杯常规比赛时间 research
rosenberg survey
you probably thought you’d never hear these three words together, but here they are: accounting is hot.
this isn’t to say that cpa practices have six-pack abs and saucy haircuts. they don’t. but as far as markets go, accounting firms are hot items for investors looking to snatch up profitable organizations.
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the attraction is the consequence of two years of double-digit growth – the golden age of the accounting industry. revenues jumped in 2022, and then they jumped again in 2023. and 2024 ain’t looking too bad, either.
according to the 2024 rosenberg national survey of cpa firm statistics – the 26th edition of the gold standard analysis of the industry – fee growth in 2023, excluding mergers, ranged from 3.2 percent for firms billing under $2 million, to 11.4 percent for firms with over $20 million in billings.
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