today's features

accounting firms must stop charging for time

every year, the 2025 rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country: how do you think the next 12 months will unfold? trends? predictions? other thoughts? also, how would you assess the last 12 months? trends? observations? struggles?

we need more revenue per person, and private equity alone won’t solve that.

by michelle golden river
the rosenberg survey

fee increases and higher minimums will continue, but incremental 5-10 percent hikes simply won’t close the massive revenue-per-person gap (our big proportion problem) or allow firms to pay salaries competitive with other emerging professions. the firms that make real progress will untether pricing from time, secure current revenue levels before implementing efficiency gains, and position prices around the buyer’s perceived worth rather than costs.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.
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charging for time creates an artificial cap on revenue because time is finite. beyond a certain point, an hourly rate can also be perceived as unreasonable. the sooner firms learn to price using other revenue models, the better.
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believe in yourself to sell

young businesswoman looking in mirror

perception, even your own, is reality.

by martin bissett
 business development on a budget

“no man has the ability to step outside of the shadow of his own character.” – robespierre

as far as our potential clients are concerned, how they perceive us is how we really are to them, regardless of the truth of the matter.

more by martin bissett
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because of this, it’s important to realize that when we are meeting a new potential client who has not been referred to us, it does not matter what the reality of our value proposition is; it matters how that potential client perceives our value proposition. therefore, to be effective in winning work, we must understand how we can positively influence their perception of us at each stage of the relationship-building process.
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horton: burnout isn’t inevitable in audit | the disruptors

analytics, automation, and ai will reshape audit roles—and that should excite cpas.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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the disruptors
with liz farr

audit is notorious for long hours, terrible work-life balance, reliance on endless checklists, and repeating the same mind-numbingly tedious procedures year after year. but some, like kathryn horton, are creating a different path for success as an auditor.  

 at her solo firm, kathryn k. horton cpa, she provides outsourced audit and analytics consulting services to firms nationwide. as “auditor on call,” she steps into manager and senior manager roles for local, regional, and national firms, helping them increase capacity while reducing staff burnout. 

more streaming: chang: killing saly, one agent at a time | vanover: 5-star firms don’t bill by the hourkless: profit is a result. flourishing is the purpose | whitman: build culture on ‘progress,’ not change | shein: no pe? no m&a? no problem | hood and weber: time to riseproctor: turn dumb ideas into brilliant solutionscarter-gray: how 1 poor review strengthened the firm | hartman: upwork to “40 under 40” in 3 yearstelka: transform fear into fuel | woodard: move past reports; deliver results | baker: find true purpose to end burnoutbrolin: the w.i.n. leadership formulagertrudes: how eos & “unreasonable hospitality” reshaped growthlab | vilms: the power of people in a tech-driven world | dickerson: from diagnosis to disruption | kapilovich: treat people like people | martha yasso: from wall street to main street | jackie meyer: tax plans in 90 seconds? believe it erica goode: build a $200k firm in 15hrs/week |

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during her eight years in public accounting, horton says,i did struggle with burnout at various times, where the worklife balance really wasn’t a balance anymore.” a significant factor was the hyper-connectedness of today’s technology, where “we’re essentially on call 24/7” responding to emails and calls, which made it “really hard to unplug and just recharge the batteries.” 

another factor was demanding clients. “i realized that 80% of my stress was coming from 20% of my clients,” horton recalls.  

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five procedures to simplify your tax season

three young businessmen in office training session

yes, there are checklists.

by ed mendlowitz
tax season opportunity guide

one way to guarantee extra work is to have everything always done differently each time it is done.

more by ed mendlowitz
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not establishing uniform procedures is bad business and unnecessarily consumes part of your life. consistency in performance reduces work and review time and creates a greater reliance on the staff people.
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are you overlooking these 36 consulting services?

business meeting of a woman and two men

watch for the 38 events that trigger those needs.

by domenick j. esposito
8 steps to great

in today’s business world, the greatest growth and margin opportunities for a cpa firm are in the consulting area, as clients outsource specialized skills to deal with business challenges that they cannot handle internally.

more by domenick j. esposito
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presented below is a summary of the most typical cpa firm service offerings, together with opportunity triggers and market trends.
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