your clients love you? what if you’re wrong?

a short discourse on random and statistical risk.

by bruce w. marcus
author ofprofessional services marketing 3.0

risks are different in context and magnitude. a good mathematician can often statistically quantify the boundaries of risk, such as telling you that one in every hundred people will slip in the bathtub and break a bone, but that depersonalizes it and tells you nothing to help you avoid it. and that’s only half way to understanding it.

bruce w marcus
bruce w. marcus

more for卡塔尔世界杯常规比赛时间 pro members:the three degrees of riskfour essential habits for building client trustthe nine hallmarks of a marketing culturethe four cornerstones to building a marketing culturegetting the client is only half the battlepractice development: it’s not rocket sciencenine fundamentals for a healthy marketing culture in an accounting firm

when a random risk is combined with a decisionnotto take an action in a situation (or even a potential situation), there is fuel for disaster.