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marketing & sales

go viral: making your content marketing worth the time and trouble

four tips for creating content that generates leads and wins new business.

nelson

by christine nelson
ingenuity marketing

content is king, except when no one reads it.

if you want people to read your website, blog, brochure or articles, use these hints from our business ghostwriters.

more at 卡塔尔世界杯常规比赛时间 on: marketing, practice development, sales, growth strategies.

these principles come from studies of sticky ideas, ways to attract attention and persuade readers. use a few in your next writing project to create engagement with your audience. read more →

checklist

today’s top 20 tips for building a growth-driven accounting firm

checklist: the best ideas from the top rainmakers.

by rick telberg
卡塔尔世界杯常规比赛时间

while most accounting firms do a good job of sustaining revenues through a strong referral system, the best-performing practices put robust systems in place to attract new prospects, cultivate leads, and close new business.

more at 卡塔尔世界杯常规比赛时间 on: marketing, practice development, sales, and growth strategies

in a new survey of top accounting firm marketers and rainmakers, 卡塔尔世界杯常规比赛时间 finds at least 20 strategies worth sharing: read more →

pro member exclusive

the role of finance in adaptive and interactive learning


are you using everyone to their full potential?

by jennifer templeman
jumpstart

portrait of jennifer templeman
templeman

i believe in the power of creativity, in innovative thinking, and of play as a conduit to bring forth new ideas. and yes, and i’m a cfo who leads a team of finance professionals who focus on compliance, adherence to regulations, and perfecting the process of predicting and ensuring an outcome based on historic performance and data.

despite how at odds these two confessions may seem, they work together in a way that supports my belief that finance is a department designed to lead the culture in an organization.

read more →

featured

let’s talk about the fiscal close

portrait of chris doxey
doxey

who has time for metrics and analytics?

by chris doxey
doxey inc.

if your finance and accounting organization is bogged down by a fiscal closing process that never seems to end, it has little time to focus on enhanced reporting or analytics. visibility to accurate financial information and underlying operating metrics are critical to your management team in any economic environment.

many factors place the spotlight on the fiscal closing process, which is usually led by a team of individuals in the corporate finance and accounting department and managed by the corporate controller. the complexity of the process is driven by the nature of the company – private, public, nonprofit (tax-exempt or mission-based) or government – and the type of industry or industries for which the company is responsible.

read more →

pro member exclusive

father, son team up to capitalize on capacity

portrait of bernie ackerman
bernie ackerman

it’s about spreading change.

by kayleigh padar
from success to significance: the radical cpa guide

jason ackerman and bernard ackerman run the firm bna cpa together as a dynamic family duo. based in rock hill, sc, the firm consists of 20 employees and is modernized, offering flexible schedules to its employees and choosing value pricing over timesheets.

more on radicalism: tips from a veteran product manager | transitioning to radical: how carl famiglietti did it | how to develop productized services | firm product management is the way to the future | 10 steps to start innovating | the value of new ideas
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

“my dad has always had a progressive mindset,” said jason ackerman. “he has always had the mindset that anybody can contribute to the team and he really focuses on the team culture.”
read more →

growth strategies

building a cpa marketer’s tech stack

the right tools for the job.

goricki

by bob goricki
skoda minotti

being a cpa firm marketer means that you are often faced with two major limitations: time and budget. unfortunately, i’m unable to create more of either, but i can point you in the direction of tools that can help maximize both.

more at 卡塔尔世界杯常规比赛时间 on: marketing, practice development, sales, growth strategies.

at this year’s aam summit, i’ll be sharing 10 of my favorite tools that help cpa marketers work smarter, not harder. while the full list will have to wait until may, i want to share a few “bonus” tools in this blog to jumpstart your post busy season marketing efforts before the conference. all of the tools below are free to try, so get started today!

read more →

busy season management

irs in retreat from communities

disappearing brick-and-mortar offices undermine voluntary compliance, raising irs costs.

by rick telberg
卡塔尔世界杯常规比赛时间

in case you haven’t noticed, the internal revenue service has been retreating from local communities.

special report – fixing the irs: irs #fails at online services spell problems for professionals | tax accountants fill the breach of a failing irs | beware the ez way out | can the irs improve its phone service? | when clients face ‘unreal’ irs audits | irs warns about private debt collectors for tax season 2018  | underfunded irs swamped with problems | irs in retreat from communities | military personnel face new battles at home: the irs | as new economy surges, irs falls further behind | is the irs winning the battle against identity theft? | irs mulls raising fees to cover budget shortfalls  |

more at taxtrendlines.com

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

today it has outreach offices in only 33 states and the district of columbia. private sector tax preparers are about as close to the irs as most taxpayers can get.

read more →

pro member exclusive

transitioning to radical: how carl famiglietti did it

portrait of carl famiglietti
famiglietti

no timesheets. no titles.

by kayleigh padar
from success to significance: the radical cpa guide 

“the position makes the person,” said carl famiglietti, managing partner of moody, famiglietti & andronico, a 160-person firm located in tewksbury, ma. his firm has undergone radical changes since he took the helm in 2004, a time that he calls “the reset.”

more on radicalism: going deeper into product management | productized 1099s the new vision way | karbon builds a practice management platform on steroids | why our clients need us to be radical | introducing the fifth radical tenet: the business model
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

famiglietti has learned a lot as he has focused on building an organization for perpetuity.
read more →

charts & graphs

survey: new tax law roils busy season

q: how’s busy season so far?

how some savvy cpas turn confusion into new billings.

join the survey, get the results

by rick telberg
卡塔尔世界杯常规比赛时间 research

the so-called tax cut and jobs act won’t officially take effect until next year, but professionals are already reporting that it’s causing problems and depressing their forecasts for this year’s busy season results.

more on tax season:  tax pros keep edge in e-filings  |    half of e-filings go through tax pros | david bergstein on tax season | tax accountants fill the breach of a failing irs | new tax law roils busy season 2018 | beware the ez way out | when clients face ‘unreal’ irs audits | underfunded irs swamped with problems

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

early soundings from the annual 卡塔尔世界杯常规比赛时间 busy season barometer show that 30% of practitioners are finding more trouble this year than last year – and they blame it on the new tax law.

to be sure, many others are finding new opportunities instead, and each firm, practice, and book of business is being affected differently.

read more →

busy season management

military personnel face new battles at home: the irs

tax professionals have a special duty to help. 

by rick telberg
卡塔尔世界杯常规比赛时间

“thank you for your service” isn’t enough.

special report – fixing the irs: irs #fails at online services spell problems for professionals | tax accountants fill the breach of a failing irs | beware the ez way out | can the irs improve its phone service? | when clients face ‘unreal’ irs audits | irs warns about private debt collectors for tax season 2018  | underfunded irs swamped with problems | irs in retreat from communities | military personnel face new battles at home: the irs | as new economy surges, irs falls further behind | is the irs winning the battle against identity theft? | irs mulls raising fees to cover budget shortfalls  |

more at taxtrendlines.com

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

active duty service members have plenty to worry about. in addition to the mres, ieds, and rpgs, there’s the irs. like all american workers, military personnel, including those in combat zones, have to pay taxes, but calculating what they owe can be as complicated as patrolling the streets of mosul. a good tax preparer might be able to help these 2.1 million active duty, reserve, and national guard, but it takes a little extra training.

read more →

2022年世界杯抽签

thanks, avalara, we’re honored

the avalara top 100 on social media

 

as avalara says on facebook:

avalara is super excited to announce the launch of the #accountingtop100 social media leaderboard! this awesome leaderboard highlights outstanding accounting professionals based on their overall presence, influence, and engagement on social media platforms. updated rankings are generated every two weeks, so if you’re an accountant or bookkeeper who thinks they’ve got what it takes to make the list, check it out and join for free today!

 

busy season management

as new economy surges, irs falls further behind

 

irs caught unprepared for the tectonic shift in the income-tax landscape.

by rick telberg
卡塔尔世界杯常规比赛时间

the gig economy is big and getting bigger. it’s service providers are making real money, but they’re often as lost as an uber driver with a dead phone.

special report – fixing the irs: irs #fails at online services spell problems for professionals | tax accountants fill the breach of a failing irs | beware the ez way out | can the irs improve its phone service? | when clients face ‘unreal’ irs audits | irs warns about private debt collectors for tax season 2018  | underfunded irs swamped with problems | irs in retreat from communities | military personnel face new battles at home: the irs | as new economy surges, irs falls further behind | is the irs winning the battle against identity theft? | irs mulls raising fees to cover budget shortfalls  |

more at taxtrendlines.com

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the gig economy, also known as the sharing economy, is that market of “collaborative consumption” typified by uber, lyft, airbnb, etsy, taskrabbit, and many others. such services are typically coordinated by a website that links customers with service providers, yielding a good deal all around: somebody gets a cut-rate service, and somebody gets the flexibility of part-time self-employment.

but that latter somebody might need somebody else to advise them on tax compliance. read more →