here’s what you’re looking for: sandi smith leyva

marketing & sales

five ways to hook better clients

word "client" caught on a treble hook

aim for a mix at all revenue levels.

by sandi leyva
the complete guide to marketing for tax & accounting firms

many accountants serve clients with extremely small businesses that gross six figures a year or even less. these clients are prone to being price-sensitive and often struggle with budgets and cash flow. if you’re serving these clients, you’re definitely meeting an important need in the marketplace, but you may also start to question your own prices, or worse, underprice your services.

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the good news is that, on average, the higher revenues a company earns, the more likely they are to be a higher-quality client for you. owners with larger companies, on average, are less price-sensitive and less emotional about running their businesses.
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pricing, fees & billing rates

shift focus away from price

three ways to set yourself apart.

by sandi leyva
the complete guide to marketing for tax & accounting firms

i hear more accountants grumbling every day about how price-sensitive their prospects and clients have gotten. and they are right, to a degree. the economy has caused even the rich to count their pennies, and the percentage of people who look at a price tag before they buy has increased over the last five years.

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yet studies show that roughly 54 percent of buyers are not price-sensitive, and i would be willing to bet even more are selectively price-impervious depending on what they buy: women’s shoes, men’s cars, personal services, jewelry, vacations, cosmetics and hair, to name a few exceptions.
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pro member exclusive

five thought patterns that stunt your growth

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stop thinking small.

by sandi leyva
the complete guide to marketing for tax & accounting firms

if you feel you should be doing better than you are in business, your unconscious may be holding you back.

the first step is to bring it to the surface. only then can it be addressed, released and replaced with a belief that will lead you to increased success.

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here are five of the most common thinking patterns or beliefs that will keep your accounting business from growing.
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ten tips for recharging your battery this tax season

businessman listening to music in office

you might decide to keep them going year round.

by sandi leyva
the complete guide to marketing for tax & accounting firms

is keeping a high energy level a challenge for you?

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here are a few tips to revitalize your personal energy. some of these are very simple, so simple you may think they won’t do anything for you.
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