here’s what you’re looking for: sandi smith leyva

growth strategies

3 ways to test your revenue forecast

hand drowning in money holeit comes down to what’s in your new client funnel.

by sandi smith leyva
the accountant’s accelerator

you may have heard about the marketing funnel before. there are lots of variations, and i want to cover it in a way that helps us examine our mix of products, services and prices.

more on small-firm growth strategies: 8 must-haves for a prospect kit | whip out the wow factor for clients | how to work the same hours and make more money | if you’re a ‘best-kept secret’ cut it out! | busy season surval tips: 5 ways to turn a tough day into a great one | take advantage of 4 key marketing strategies  | four ways to stop leaving money on the table

the funnel can be pictured like a big “v.”  at the top, wide-open part, there are a lot of prospects interested in your services and products. at the bottom, narrow part, there are a few select customers who buy the most from you. read more →

growth strategies

8 must-haves for a prospect kit

businesswomen shaking hands and exchanging a folderand 10 ways to go beyond the expected.

by sandi smith leyva
the accountant’s accelerator

if you’ve spent any time at all in business talking with prospects on the phone or in person, then you probably have a list of benefits or advantages that you like to mention about your company to every prospect. you may have a very structured way of going about this, and you may not.

in any case, building a prospect kit will help you become even more consistent in the presentation of your company’s strong points to prospects. and, it’s absolutely essential as you move into larger and larger business deals.

read more →

growth strategies

how to work the same hours and make more money

time is money : clock hands on $100 billsstart with these six strategies.

by sandi smith leyva
the accountant’s accelerator

when i worked in the corporate world, it was always great to get a raise. now that i am an entrepreneur, raises are replaced by increases in revenue and profits. more revenue and profits are nice, as long as we’re not working correspondingly more hours.

so how can we give ourselves a true raise: work the same amount of hours or less and make more? here are a few strategies for your consideration:

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client service opportunities

if you’re a ‘best-kept secret’ cut it out!

big businessman crushing a small one in his fingerstry these 6 ideas to stop losing business to competitors.

by sandi smith leyva

it’s rare that i lose business to competitors, and it’s also not an accident.

more: stuck at home right now? here’s 100 good ideas to relieve the stress | how to lead in a crisis | how to think straight through the coronavirus crisis | 16 tech tools for working through the coronavirus | 7 tips to keep the clients you have | do you know your opportunity number? | 7 tips to boost your firm’s performance | 5 mistakes to avoid when seeking new clients

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

if you are losing business to your competitors, here are some strategies you can use to “become a category of one,” as they say in marketing.
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pro member exclusive

four ways to stop leaving money on the table

young woman using a calculatormost cpa firms miss 60% of their potential revenues. here’s how to start fixing the problem.

by sandi smith leyva
the accountant’s accelerator

accounting firms have done a great job adopting paperless office technologies, the web and even cloud computing, so you may feel you have been doing all you can to streamline margins, become “client-centric,” as some consultants call it, and grow your practice. but i believe there is even more opportunity that very few, if any, in the accounting profession have fully identified or embraced. read more →

leadership

check your relationship ratios for better business success

by sandi smith leyva
the accountant’s accelerator

here’s a quick exercise: choose any person in your work life or personal life. now think back to last few interactions you had with that person. recall what was said and classify your list into two groups.

what interactions, comments and questions did you have with your chosen person that were negative? here are some examples of things that are in the “negative” group: read more →

marketing & sales

3 ways to maximize roi from cpe conferences

hands raised 20662867_swhat’s on accountants’ cpe agendas this year? join the survey; get the answers.

by sandi smith leyva
the accountant’s accelerator

attending and learning from conferences can be amazing opportunities for your career or your business. they can also be huge money drains. it’s easy to take a look at the conference registration and make a quick decision about whether we can afford it – or even worse – whether it will clear our credit card limit or not. read more →