marketing & sales

have a conversation, not a pitch.

by sarah johnson dobek
inovautus consulting

why focus on solving your clients’ problems? the simple answer is, why wouldn’t you?

more: the right dna for growth | seven reasons your growth plans are stalled | five ways to grow new service lines | how crisis illuminates your biz dev skills | take the pressure of ‘selling’ out of ‘cross-selling’
exclusively for pro members. log in here or 2022世界杯足球排名 today.

most people don’t get into business to not solve their clients’ problems. when we go out and present ourselves to potential clients, we tend to forget to focus on the very simple concept of problem-solving. instead of learning how we can help their business, we tend to focus on making sure they know we are credible or have been in business for xx years.
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are you providing training and tools?

by sarah johnson dobek
inovautus consulting

just as every person has a unique personality, every business has a unique culture. while possessing a distinct culture is a great way to separate a business from the pack, our clients don’t often talk about how to change, improve or grow their unique culture.

more: seven reasons your growth plans are stalled | five ways to grow new service lines | how crisis illuminates your biz dev skills | take the pressure of ‘selling’ out of ‘cross-selling’ | don’t confuse marketing with biz dev | business development and sales aren’t scary
exclusively for pro members. log in here or 2022世界杯足球排名 today.

when i speak with partners about growing their firms, the conversation almost always goes to bringing in more business. and while i don’t disagree that bringing in more business is a key component to growth, i often have to step back and ask why a problem exists in the first place. what i’ve learned is that many times firms hit a wall because they haven’t established a culture of growth.
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are you overlooking an easy source?

by sarah johnson dobek
inovautus consulting

prospects are one of the greatest keys to increasing revenue but unfortunately, many accounting firms are struggling to grow their prospect lists. often, this struggle comes from not knowing how to grow a prospect base in a way that generates results.

more: seven reasons your growth plans are stalled | five ways to grow new service lines | how crisis illuminates your biz dev skills | take the pressure of ‘selling’ out of ‘cross-selling’ | don’t confuse marketing with biz dev | business development and sales aren’t scary
exclusively for pro members. log in here or 2022世界杯足球排名 today.

prospect lists must be permission-based, otherwise, you’ll run the risk of poor outcomes. here are three practical and easy ideas for growing your prospect base and making the most out of your communications.
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