today's features

struggling to keep up with market salaries?

portrait of dominic piscopo
piscopo

three common misconceptions and how you can compete.

by dominic piscopo, cpa
founder of big 4 transparency and
host of the
big 4 transparency podcast

i can’t tell you how many firm owners complain to me about the talent shortage and how it’s holding back their growth. in truth, plenty of talent exists. it just may not be out there at the prices you’re willing to pay.

more: tax and accounting wages hit record highspanel: radical changes coming in pay and ai | accounting influencers
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when firms come to us to source an open position, they usually share a job description that looks solid. but when we get to the salary range they have in mind, it’s often way below what’s being paid in today’s market. that’s usually why they’re not generating as many good candidates as they hope.
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how automation fails accountants

creates more work, not less.

by 卡塔尔世界杯常规比赛时间 research

automation in accounting is supposed to cut costs and boost productivity. but for many firms, it’s doing the opposite.

more in tech

some 43 percent of accounting firm professionals say technology is increasing manual work rather than reducing it. and 34 percent say they are underutilizing the features of the tools they’ve already implemented, according to a new survey of 400 u.s. cpas.

the lesson is clear: automation is not a silver bullet. to deliver real return, it requires planning, processes and people working in sync. the pressure is growing. as the talent shortage persists and margin pressures rise, firms can no longer afford half-measures on technology.

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mcclelland and telka: rewrite the rules | the disruptors

representation isn’t symbolic. it’s essential for the profession’s future.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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the disruptors
with liz farr

accounting pros nancy mcclelland, cpa, and questian telka, ea, are pulling back the curtain on what it really means to be a woman in the accounting world—with all the messy, maddening, and motivating moments that come with it.

their new podcast, she counts, is more than just a talk show—it’s a movement. aimed at ending the isolation so many women in accounting face, the show tackles taboo topics, ugly truths, and everything in between.

卡塔尔世界杯常规比赛时间 celebrates: the 100th episode of the disruptors

more streaming: jacob schroeder: ai won’t replace accountants—but it will reveal who’s replaceableditching corporate america: the bold story behind pbs accounting’s rapid rise | jean zick: happy team = happy clients | breslin & greathead: be a client advocatedominic piscopo: clear pay=bargaining powerdebbie kilsheimer: stop thinking small | dave kersting: collaborate with co-firming | ashley francis: ai’s a partner, not a replacement | richard roppa-roberts: collaboration over competitionira rosenbloom: m&a numbers are easy – culture fit is hardroman villard: ditch the suit & shinemonique swansen: align firm values with servicestina mcgill: how to create lasting client impactstefan van duyvendijk: develop operational mindsetsteve evans: why traditional hiring methods fail | roger knecht: can you be an accountrepreneur?beth whitworth: focus on outcomes not hours |mike sylvester: learn to say nosalim omar: identify your client’s $100,000 problem | jackie meyer: earn more with fewer clients

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

“we want to bring into the open those unspoken questions and challenges that women in accounting face every freaking day,” says mcclelland.

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tax and accounting wages hit record highs

outpacing pricing power and inflation.

so far this year, hourly wages are up by $2.52 year over year.

 

by 卡塔尔世界杯常规比赛时间 research

average hourly earnings in the tax and accounting sector are surging at a 6.1 percent year-over-year rate – faster than the overall inflation rate and outpacing price growth, setting up a new squeeze on profit margins.

more in pay and compdominic piscopo: clear pay=bargaining power | kristen rampe: accountability and simplicity in partner comp drive success | show us the money! accountants are making more

the $43.73-an-hour wage rate marks a new record, and the fourth straight month of historic highs for pay in accounting, tax preparation, bookkeeping and payroll services. since january, hourly wages have jumped by $2.52.

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matt tait: make monthly close history | the concierge cpa

peek inside the firm powering real-time finance for 1,000+ companies with just 100 staff.

this is a preview. the complete episode is first available exclusively to pro members | go pro here
sponsored by 卡塔尔世界杯常规比赛时间 pro membership, where accounting pros go pro  – see today’s special offer

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the concierge cpa
with jackie meyer
for 卡塔尔世界杯常规比赛时间

on the latest episode of the concierge cpa, host dr. jackie meyer sits down with matt tait, ceo and co-founder of decimal, a fast-growing accounting firm that’s challenging conventional norms in accounting operations, client service, and firm structure.

more jackie meyer

despite not being a cpa—tait is a self-described “recovering attorney”—he has led decimal from a startup within a traditional accounting firm to a 100-person operation managing accounting services for more than 1,000 high-growth businesses.

but the firm’s real differentiator?

“we’re not an ai firm,” tait explains. “we’re a service firm that leverages technology to deliver a better client experience.”

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moss adams-baker tilly merger: bigger isn’t better. better is better.

whitman

the one that got away.

by alan whitman

as ceo of baker tilly from 2015 to 2023, whitman increased the firm’s revenues from $500 million to $1.5 billion, expanded into 15 new u.s. markets and completed more than 20 domestic and international mergers and acquisitions.

“more than a merger. a multiplier.”

that’s how moss adams and baker tilly described their recent merger, and i can’t think of a better way to depict such a game-changing deal.

more alan whitman: unlocking the secrets to smart growth | stop accepting the status quomore in mergers & acquisitions

after leading 20-plus successful mergers and acquisitions that fueled our growth at baker tilly during my tenure as ceo from 2015-2023, i’ve learned that any merger should be evaluated based on the mindset: bigger isn’t better; better is better.

it’s not about size. it’s about how the two firms elevate the game by combining forces.

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padar, tolin, picpa launch xcellabs to drive ai skills

ai tech and training: padar and tolin

padar and tolin team up to empower accountants to think ai-first.

by 卡塔尔世界杯常规比赛时间

“radical cpa” jody padar and growth strategist katie tolin are launching xcellabs, a new beta platform for accountants to develop fluency in artificial intelligence, at xcellabsacademy.com.

more jody padar here | more by jody padar, “the radical cpa:” radical pricing, the radical cpa, and from success to significance: the radical cpa guide | more artificial intelligence

“to reinvent the profession, we must start by training the professional who can then transform their firms,” says padar, an accounting influencer and author of three books advocating radical changes in accounting business models. “by equipping people with data and insights that help them see things differently, they can provide better advice to their clients and firm.”

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terrell turner: think like an entrepreneur | accounting influencers

the profession’s future belongs to those who step out of the back room and into the boardroom.

sponsored by “holistic guide to wealth management” by rory henry, cfp, bfa  – see today’s special offer

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accounting influencers
with rob brown

terrell turner, cpa, co-founder of tlturner group, says the accounting profession is at a tipping point.

in this episode of accounting influencers, turner calls on accountants, bookkeepers, and cfos to evolve from number-crunchers to strategic decision-makers. “we can no longer sit in the back room,” he says. “we’ve got to come to the front line and get involved in every aspect of the business.”

with a career that spans public accounting, fortune 500 finance, and entrepreneurial success, turner brings credibility and urgency to his message. named a 40 under 40 black cpa and recognized by the new york times, turner is known for helping law firms transform their finances—but his real passion is transforming how accounting professionals see themselves.

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an accountant’s role in exit planning

portrait of christine nicholson
nicholson
christine nicholson is an award-winning u.k. business mentor, a top 50 woman in accounting 2020 honoree, and a regular keynote speaker about succession and exit planning. her latest book, sell it, helps entrepreneurs with the hardest part of their journey: leaving their business in the hands of others.

guide business owners to success.

by christine nicholson 
the holistic guide to wealth management

have you ever thought about how many of your clients have a thriving business – one that’s been their driving passion and source of income for years? how many of them are starting to think about stepping away from the day-to-day responsibilities and passing on the reins? and how many do you believe are fully prepared for that transition? not many, i suspect. this is where your role in exit planning comes into play.

more: how to prepare your clients’ kids for their inheritance | a question of trust: not just for the wealthy | bridge the advice gap for better financial futures | subscriptions beat aum and hourly fees for wealth management | pursue excellence to win the battle for talentseven tech keys to a holistic service model | toward a 21st-century cpa: a dynamic vision | why cpas are best positioned to become financial advisors | rory henry upends the traditional accounting firm
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

exit planning is a strategy for business owners to transition their business successfully to new ownership or management. with a grasp of the business’s financials and years of insights from compliance services, accountants are perfectly positioned to engage business owners in many aspects of the exit process. you can help businesses prepare a comprehensive exit strategy, addressing all potential challenges and contingencies. here’s how you can really make a difference.
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price your cas packages in tiers

then show the most expensive one first. here’s why.

by hitendra patil
client accounting services: the definitive success guide

when your prospects shop for client accounting services, what they find out about cas pricing methods and trends defines their pricing expectations. if you follow very different approaches to price your cas offering, it will take significant effort on your part to educate the prospects (and existing clients) about why you are pricing cas the way you are. as they say, it’s easier to ride the horse in the direction it’s going.

more by hitendra patil
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it is good to first conform to the perceptions of prospects when it comes to your cas pricing. once you ride the horse, you can direct it to the destination you want to take it to. once you conform to the pricing method (not the dollar value) expectations of the prospect, their anxiety, and perception of risk (what value will they receive in the price they are willing to pay) reduce. after that, they are more open to evaluating the choices you present to them.
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carla mccall: create leaders from within | gear up for growth

self-awareness and self-reflection are key to discovering an authentic leadership style.
originally published nov. 1, 2024
sponsored by “radical pricing: how to optimize profits, delight clients, and build a top-value firm” by jody padar, cpa, mst. see today’s special offer

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

in this episode of gear up for growth, host jean caragher welcomes carla mccall, managing partner of aafcpas and immediate past chair of the aicpa, for a candid conversation about one of the most pressing challenges facing the accounting profession: leadership succession.
gear up for growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. more gear up for growth here.more capstone conversations with jean caragher | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here
with 75% of cpas in public practice set to retire within the next 15 years, the need for strong, forward-thinking leadership has never been more urgent. mccall shares her personal journey of rising through the ranks at aafcpas, offering practical insights into how firms can—and must—prepare the next generation of leaders.

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irs’s big annual report: already out of date as agency grapples with chaos and cuts

three commissioners later, and 30,000 staffers gone in just weeks.

irs headquarters, washington

by 卡塔尔世界杯常规比赛时间 research

the irs data book 2024 presents a vision of a revitalized agency on a steady upward climb – just before a wave of events turned that vision upside down.

more: tax and tax practice | irs makes big progress but, | tax season 2025 begins. ready or not | why chaos at the irs spells new work for tax professionals | tax turmoil and opportunity: breaking down the q1 2025 tax landscape

just released, it recounts the irs’s activities from october 2023 through september 2024.

but while the book is dressed in the confident prose of a federal annual report, events since its close date have added more than a few asterisks to its outlook.
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from compliance to advisory: shifting the value proposition

hand holding light bulb

how to begin transforming your services.

by jackie meyer

for too long, the accounting and tax profession has been synonymous with one thing: compliance. filling out forms, meeting deadlines, making sure all the boxes are checked.

more: niche down to scale up | how to define your vision | how i became an accidental entrepreneur | build a seven-figure firm in four hours a week
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compliance is important – don’t get me wrong – but it’s only part of the story. to truly thrive today, and to build a practice that aligns with the balanced millionaire philosophy, you must shift your focus from compliance to advisory.
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