today's features

ruparel: boost productivity by 3x | big 4 transparency

equity pathways, training, and culture—not payouts—will determine which firms thrive in the pe era.

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big 4 transparency
by dominic piscopo, cpa
for 卡塔尔世界杯常规比赛时间

brace yourself: revenue per employee is projected to grow 2.7 times over the next decade, while 87% of the workforce will have less than 10 years of experience by 2035.

that dual pressure, nishaad ruparel, president of private equity-backed ascend, tells dom piscopo in today’s episode of big4 transparency, demands a rethinking of ownership, training, and culture across the profession. and it’s why the most progressive firms are not grabbing payouts—they’re betting on equity pathways, people-first strategy, and selective centralization to compete in the pe era.

more dominic piscopomore private equitymore pay & compensation

“these firms are looking at their clients and saying, ‘i’ve served this market for 50 years – how do i keep doing that in a way that’s synonymous with excellence?’” ruparel explains. “then they look at their people, at their deep bench, and ask how they can secure their future. and they realize: the cost of independence is rising fast.” 

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werner: parking perks that pack a tax punch | quick tax tip

nonprofit employees face a new tax reality on fringe benefits.

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quick tax tip
with art werner
cpe today

for years, employers could offer free or subsidized parking or public transit passes as a valuable fringe benefit without triggering extra tax for employees. businesses could deduct the cost—up to an inflation-adjusted $325 per month in 2024—while employees enjoyed the perk tax-free.

click here for more art werner

catch more art werner, wednesday, sept. 3, for tax rumors, episode 3, with cpa steve yoss, and hosted by 卡塔尔世界杯常规比赛时间’ rick telberg.

that changed under the tax cuts and jobs act (tcja). now, if a business deducts the cost of parking or transit benefits, employees must count it as taxable income. employers can still shield employees from the tax by choosing not to deduct the expense.

but here’s where nonprofits face a unique twist: unlike for-profit businesses, nonprofits generally don’t pay federal income tax. that means the choice to deduct or not deduct the expense is irrelevant—yet the tcja requires nonprofit employees to treat the benefit as taxable income regardless.

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the truth behind accounting’s rto push | accounting influencers

firms blame culture and training, yet ai, real estate, and talent pressures tell a different tale.

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accounting influencers
with rob brown

the push to bring accountants back to the office is gaining momentum, echoing trends at corporate giants like jpmorgan, amazon, and meta. while firms frame return-to-office (rto) policies as a way to boost collaboration, mentorship, and culture, industry observers question whether the real motivations include cost control, talent reshaping, and even quiet workforce reductions.

in the latest episode of accounting influencers, host rob brown examines the drivers behind rto in accounting, from big four mandates to real estate obligations, and explores whether being in the office truly advances careers or simply serves firm agendas.

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lang: the right clients > revenue | it’s not just the numbers

tough client calls, tax planning, and better leadership turned hard knocks into growth.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by “it’s not just the numbers: how to move beyond the numbers and deliver real value for your clients”
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it’s not just the numbers
with penny breslin and damien greathead

for 卡塔尔世界杯常规比赛时间

when lang launched upside cfo, he didn’t set out with a grand blueprint. “if we’re being honest, we started off with simple bookkeeping,” he says. over time, his firm evolved into a multi-faceted practice offering fractional cfo services, tax planning, and even financial planning partnerships. along the way, he admits to trial and error. “sometimes i do smart stuff. sometimes i don’t,” lang laughs.

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yet from that messy middle came clarity: the future of advisory services lies in translating numbers into strategy, choosing the right clients, and building processes that can scale without sacrificing value.

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advisory is not consulting

man looks on as woman points at a document

why the distinction matters.

by hitendra patil
client accounting services: the definitive success guide

accountants often use the terms “advisory” and “consulting” interchangeably. in the accounting profession, it is common to find the word “consultants” in the names of firms, and at the same time, it is also common to find that several firms list “advisory” in the services sections of their websites.

more by hitendra patil: the dna of advisory-casadvisory is not consulting | what exactly is client advisory services? | review your cas offerings | cas prospects want proof? you’ve got that | what ai ceo’s warning means (and doesn’t) for accountants | ditch the sales pitch | how to get cas clients to blow your horn | four questions for choosing cas clients | what is your firm’s marketable value? | seven tips for cas marketing | twelve things that kill your cas profits
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

advisory and consulting services are often lumped together, but they serve distinctly different purposes. this article helps you distinguish between the two with clarity. you will see why advisory is a long-term, insight-driven relationship, not just a project or deliverable. and you will understand the role each plays in client transformation.
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where firms stand on billing rates: from $400 returns to $2,500 cfo packages

pricing plans: 37% plan 5% increases (via ignition)

still, many fear loss of clients.

by 卡塔尔世界杯常规比赛时间 research

four in five u.s. accounting firms plan to raise prices in 2026, and most are doing so confidently.

more pricing, fees & billing rates  | clients demand niche know-how, and they’re willing to pay for it | cpa pricing power falters as salaries march upward | it’s time to toss timesheets | clients demand niche know-how, and they’re willing to pay for it | how ‘productizing’ services benefits clients | four approaches to billing

more than 80% of accounting and tax firms say they intend to increase fees next year, with 37% targeting a 5% hike and 30% aiming for 10% increases. only 6% rule out any price changes. the shift marks a turning point for an industry long dogged by fee stagnation and underpricing. now, driven by rising labor costs, inflation, and client demand for higher-value services, firms are becoming more assertive in charging what their work is worth.

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kassi rushing: leadership gaps, not motivation gaps, hold firms back | gear up for growth

developing “power skills” like trust and coaching are critical.

this is a preview. the complete episode is first available exclusively to pro members | go pro here
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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

employee experience is no longer optional; it’s a strategic imperative, says kassi rushing, ceo and owner of kassi rushing consulting. appearing on gear up for growth—hosted by jean caragher, president of capstone marketing, and powered by 卡塔尔世界杯常规比赛时间—rushing shares practical insights for firms aiming to attract and retain top talent.

more gear up for growth here. | more jean caragher hereget her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

the episode highlights two critical shifts firms must embrace:

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jeremy vokt: why bland & associates said “no” to private equity and “yes” to esops | move like this

employee ownership gave the firm a growth path on its own terms.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by “it’s not just the numbers: how to move beyond the numbers and deliver real value for your clients.”
by penny breslin and damien greathead. see today’s special offer

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move like this
with bonnie buol ruszczyk
for 卡塔尔世界杯常规比赛时间

in this episode of move like this, jeremy vokt, managing partner at bland & associates, discusses the firm’s journey to becoming nebraska’s first esop-owned cpa firm. vokt shares how bland evolved from a small 17-person firm in 2006 to a thriving 130-person business today, thanks in part to its unique blend of traditional cpa services and specialized government consulting work focused on medicare and medicaid compliance. 

more move

vokt walks through the fundamentals of an employee stock ownership plan (esop), explaining that it’s similar to a 401(k) but without employee contributions. instead, employees are allocated shares annually based on their compensation, which grow in value over time through third-party valuations. this approach creates an ownership culture from day one for every employee – from the front desk to the managing partner – without the typical 15- to 20-year wait to buy into ownership. 
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five ways to evaluate your leadership team

man standing on giant laptop keyboard, pointing at nine faces on screen for videoconference

not just once, either.

by anthony zecca
leading from the edge

“teamwork is the ability to work together toward a common vision. the ability to direct individual accomplishments toward organizational objectives. it is the fuel that allows common people to attain uncommon results.” – andrew carnegie, industrialist

more by anthony zecca
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the above quote by andrew carnegie really puts a fence around the key responsibilities of your leadership team:

  • ability to lead their team to work together toward a common vision
  • ability to direct (drive) their individual team members’ efforts and accomplishments toward maintaining alignment with the firm’s objectives and
  • ability to inspire and motivate each team member to achieve more than they have and to reach top performance and top results as a team

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bissett bullet: never rely on tech to set your pricing

today’s bissett bullet: “technology designed to set pricing should be used as an aid, to sense-check a proposal and ensure that you are receiving fair remuneration for the value that you provide, not as a crutch because you don’t understand the mechanism of pricing.”

by martin bissett

if you rely on technology to set your pricing then you will get caught out if your prospect would like to progress but wants to pick and choose from your preset solutions. subordinating all of your thinking to the technology will leave you unable to adapt that package under pressure and puts you in danger of making a costly error.

today’s to-do:

if you are in the habit of relying on technology to calculate pricing, stop. use it only as a sense check from now on. if you have any proposals yet to be delivered, make sure you fully understand the value of each solution so that you can alter the package to reflect any requests from your prospective client, without any impact on profitability.

see more bissett bullets here

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walking violation: when showing your cpa gets you in trouble | arc

state boards, private equity, and outdated laws are forcing cpas to downplay the very credential that defines them.

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accounting arc
with liz mason, byron patrick, and donny shimamoto
center for accounting transformation

for many cpas, the three letters after their name are more than a credential—they’re a badge of honor. yet, a new wave of regulatory challenges and firm structures is calling into question when, where, and even if cpas are allowed to use the designation they worked so hard to earn.

more accounting arc: audit bags to tiktok tags, gen z talks success | students challenge accounting’s traditional career path | true grit: recognizing struggles that shape our successes | more admins, fewer students, no planwhat career advice gets wrong for gen z – and how to fix it |your identity is not a liabilitywhat happens in vegas… gets reported on a tax returnburnout, be gone: accounting needs a boundary breakthroughthe ultimate business hack you’re probably ignoringresilience, real talk, and the road to mental wellnessblockchain could still reshape accountingwhat gen z wants from business | firm differentiation depends upon client service

in the latest episode of accounting arc, hosts liz mason, cpa; byron patrick, cpa.citp, cgma; and donny shimamoto, cpa.citp, cgma, dig into one of the most contentious issues facing the profession: restrictions on displaying the cpa license in alternative practice structures and across state lines. read more →

waga: storytelling drives recruiting | gear up for growth

connect to top talent with real experiences.

this is a preview. the complete episode is first available exclusively to pro members | go pro here
sponsored by the small office / home office cyber protection plan – learn more here

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

in the latest episode of gear up for growth, powered by 卡塔尔世界杯常规比赛时间, jean caragher, president of capstone marketing, speaks with karen waga, chief marketing officer of wilkinguttenplan cpas & advisors, about the firm’s award-winning recruiting campaign, which resonated deeply with job seekers, employees, and peers across the profession.

more gear up for growth here. | more jean caragher hereget her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

waga says the campaign was built entirely on real employee experiences and candid storytelling, leveraging the firm’s flexible, people-first culture. the campaign offered a compelling and authentic view of life at wilkinguttenplan from summer fridays to paternity leave and personal caregiving.

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