today's features

bissett bullet: show genuine empathy

today’s bissett bullet: “seek to create genuine empathy throughout the meeting and build on that wherever possible.”

by martin bissett

empathy is the ability to understand and acknowledge how another person is feeling about what they are describing. it’s not to be confused with sympathy. empathy is there to demonstrate understanding and build resonance and rapport.

if someone really opens up about their innermost fears or personal goals, this is a mark of trust so handle the situation sensitively. show that you have listened and understood, and take the opportunity to ask for more information that will help you to determine what the solution to their issue might be. all that remains is to communicate how you could help them, in a proposal document.

today’s to-do:

practice this today during meetings or interactions with your team. listen to what they tell you, ask for more detail and repeat back to show that you have listened to and understood what they have said.

see more bissett bullets here

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turn ai risk into strategic advantage | innovation insights

experts outline the flexible framework that works for a three-person shop or a 30,000-employee enterprise.

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innovation insights
with donny shimamoto

center for accounting transformation

artificial intelligence is advancing too quickly for organizations to adopt a “wait-and-see” approach, according to experts on the latest episode of innovation insights.

host donny shimamoto, cpa.citp, cgma, speaks with jason pikoos and david wood, co-authors of the new generative ai governance framework, about how companies can responsibly integrate ai into their operations.

more donny shimamoto

“governance isn’t optional,” says pikoos, former managing partner of client experience for connor group. “it’s good hygiene for any organization—whether you’re a three-person shop or a multinational.”

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werner: why ebay sales may be reportable | quick tax tip

new 1099-k reporting rules mean your ebay, etsy, or other online sales could land on the irs’s radar—even if you’re just cleaning out your garage.

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quick tax tip
with art werner
cpe today

if you’ve been selling old collectibles, furniture, or other personal items on ebay, you might think of it as a quick way to make cash, not something that belongs on your tax return. but according to tax guru art werner, new reporting thresholds for 1099-k forms are changing that, and the irs could already have your sales data in hand.

click here for more art werner

“in the past, the threshold for receiving a 1099-k from a payment processor or credit card company was $20,000,” werner explains in the latest episode of quick tax tip. “if you didn’t hit that threshold, you wouldn’t get the form, and frankly, no one was looking.”

that’s no longer the case.

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the marketing technology you need for success and growth

tips for accounting firms of all sizes.

by august aquila
max: maximize productivity, profitability and client retention

for a cpa firm to be successful today, it is necessary to leverage marketing technology to attract and retain clients, streamline processes and maintain a competitive edge. the new marketing technology is necessary to be a firm in the 21st century.

more by august j. aquila
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depending on the firm’s size you probably won’t need all the technologies listed below. i’ll break them down by firm size based on volume.

here are some important marketing technologies that can benefit a cpa firm.

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how to prep daily reports for business managers

plus five self-assessment questions about the manager/owner’s role.

by ed mendlowitz
77 ways to wow!

the author contends that almost every business owner or manager is an absentee owner or manager, regardless of the amount of time they spend at their business.

more by ed mendlowitz
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while many are ever-present either physically or virtually by phone, texts and emails, they are not managing but rather working in their business on what needs to be done at that moment or that day. they are responding to normal business routines; customer, supplier and personnel requests or problems; and myriad other situations that demand their time, such as banking relationships, cash flow planning, hr issues including hiring, discharging and compliance, interactions with outside professionals, including their attorneys and accountants, and regulatory and occupancy issues. some have partner issues and if they are managing a not-for-profit organization, then board and possibly funding and development issues. they are functioning as a necessary and essential employee and are not really running the business or organization – as if they were not there or were in another part of the country.
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four keys to client tech stacks

how to build the ideal connected system.

by jody padar
radical pricing – by the radical cpa

clients use the client technology stack to run their day-to-day businesses. the stack they use depends on their niche or vertical. for example, law firms use clio, while e-commerce businesses rely on webgility, among others.

more by jody padar
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the next tech layer is data aggregation. all the data feeds will land here, and you can determine what to do with and how to organize this information based on kpis or other metrics around which you’re building their business success.

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ten benchmarks of firm profitability

young woman seated at laptop counting money

plus four reasons you should want to follow them.

by marc rosenberg
what really makes cpa firms profitable?

“rich people stay rich by living like they are broke. broke people stay broke by living like they’re rich.” – mark cuban

more by marc rosenberg
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to state the obvious, the goal of a cpa firm’s management is to achieve the firm’s desired profit level. no one disputes this. but where the rubber meets the road is achieving those profits. this post explains how to do this.
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yoss: implement 4 steps to protect data | quick tech talk

a proactive framework that includes these four steps can help keep your organization safe.

sponsored by 卡塔尔世界杯常规比赛时间 pro membership. get more! go pro!  – see today’s special offer

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quick tech talk
with steve yoss
cpe today

whether your organization operates out of a small-town office or a global headquarters, cybersecurity threats are a daily reality. distributed denial-of-service (ddos) attacks, malware, ransomware, and even simple human error can have devastating consequences. one misdirected email or compromised executive account can trigger financial penalties, regulatory action, and long-term reputational harm.

more steve yoss here | more tech

in this episode of quick tech talks, steve yoss warns that these risks are not reserved for large corporations. “we all face a wide variety of concerns,” he explains, “and they’re avoidable if we actively take a stronger interest in security procedures.”

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what practice leaders must overcome

woman's hand pressing words "ask an expert"

check your fundamentals first.

by martin bissett
passport to partnership

the passport to partnership study collated a number of responses in a conversational style. the need for professionals who can remain calm in the storm is showcased below and was repeated many times in various different ways.

more by martin bissett
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the expert council

what is going to be the single biggest challenge for the next generation of practice leaders?
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vilms: the power of people in a tech-driven world | the disruptors

listening, translating, and meeting clients where they are is just as important as adopting the latest tech.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by “it’s not just the numbers: how to move beyond the numbers and deliver real value for your clients”
by penny breslin and damien greathead – see today’s special offer

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the disruptors
with liz farr

michelle vilms has a perspective that most small business accountants don’t have: she had a front-row seat to the explosive growth of staples as it grew from 100 stores to a $15 billion corporation. today, she brings her mastery of operational accounting to her own firm, vilms consulting, and the small business clients with whom she works 

卡塔尔世界杯常规比赛时间 celebrates:the 100th episode of the disruptors

more streaming: dickerson: from diagnosis to disruption |kapilovich: treat people like people | martha yasso: from wall street to main street | jackie meyer: tax plans in 90 seconds? believe it erica goode: build a $200k firm in 15hrs/weekrandy crabtree: live at the intersection of passion & skill |mcclelland and telka: women ready to rewrite the rules of accounting | jacob schroeder: ai won’t replace accountants—but it will reveal who’s replaceableditching corporate america: the bold story behind pbs accounting’s rapid rise | jean zick: happy team = happy clients | breslin & greathead: be a client advocatedominic piscopo: clear pay=bargaining powerdebbie kilsheimer: stop thinking small |

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vilms’ final position at staples was director of marketing and finance, where she worked with the creative people who were putting together catalogs or ads. “they were numbers persons in their specialty, but they weren’t accounting numbers people,” she explains. “and so just learning to have empathy and explain it to them in the terms that they needed really brought me back to that corporate experience, is how i landed in operational accounting for our firm. 

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haase, radzinsky: inside the taxdome-juno ai alliance

taxdome and juno founders launch integrated end-to-end tax workflow.

sponsored by “it’s not just the numbers: how to move beyond the numbers and deliver real value for your clients”
by penny breslin and damien greathead – see today’s special offer

by 卡塔尔世界杯常规比赛时间 research

in the increasingly crowded and fast-evolving world of practice management software, two upstarts tell 卡塔尔世界杯常规比赛时间’ rick telberg they’ve found a way to change the game.

more in tech | how taxdome and juno just changed the tax tech game | aiwyn enters race for the all-in-one practice management platformis practice management having its moment?

“clients demand a unified experience — they don’t want multiple portals and logins,” says ilya radzinsky, taxdome’s co-founder, in an interview for 卡塔尔世界杯常规比赛时间. “at the same time, firms need complete tax workflows that actually work end to end. this launch delivers both: one seamless client experience paired with ai-powered tax preparation that removes manual data entry and increases firm productivity.”

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how to compete against any size accounting firm

yes, you can “run with the big dogs.”

by domenick j. esposito
8 steps to great

even these days – or, especially these days – there is room in the cpa firm market to build a powerful mid-market sustainable brand and, yes, potentially the category killer.

more by domenick j. esposito
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the opportunity is there for the taking.

but you need to focus on what matters if you want to “run with the big dogs.”

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