today's features

wanted: great audit mentors

professional audit mentors are scarce.

by alan anderson
transforming audit for the future

instant download:
the new manifesto for accountants.

i was lucky in the entirety of my career to have been empowered to try doing things differently. i had mentors who encouraged me to keep learning. but today, this forms-filling exercise that audit has become discourages people like me from staying. the ones who stay in audit are the ones who like filling out those forms.

more: is audit in crisis because of definitions? | stop sending the wrong message to audit teamsthe big issues in audit: frustration, inconsistency and technology | talent retention: five tips for an audit adjustmentthe ten financial controls that’ll make you a hero | five cash reports you can’t live without | when an audit is a great thing
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new audit staff rarely have a mentor who gives them the big picture of what audit is supposed to be. instead, they learn how to fill out the forms better and more accurately. they don’t get review notes that ask them to think about what they’re doing. they get review notes about the way they reference their supporting documentation.

this lack of mentorship means that the best and brightest, the ones who like to keep learning, eventually leave. we are making the problem worse for future generations.

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giles pearson: fix the staffing crisis by swapping experience for education

promoting cas services to entrepreneurial students can add better recruits to the profession.

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the disruptors
with liz farr

new zealand doesn’t have a tax season. this is largely because all tax returns are due one year after the standard march 31 year-end for businesses and individuals. but also: fewer than 20% of individuals actually need to file a return.

more podcasts and videos: jina etienne: practice fearless inclusionbill penczak: stop forcing smart people to do stupid worksandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow | jody padar: build a practice that works for you, not vice-versa | ira rosenbloom: with m&a, nobody wants a fixer-upper | peter margaritis: the power skills every accountant needs | joe montgomery: find the sweet spot of the right clients, right services and right pricesmarie green: your bad apples are ruining youmegan genest tarnow: hire for curiosity rather than complianceclayton oates: one way to keep clients for liferandy crabtree: follow these three rules to keep employees happyerik solbakken: yes, you can work less and make more | donny shimamoto: future firm growth requires a mindshiftjennifer wilson: empower young workers to build the firm everyone lovesmike whitmire: re-think your hiring and training practiceshector garcia: success strategies of a quickbooks youtube superstar | blake oliver: why tax work yearns to be freeprivate equity explodes in u.k. | brannon poe: the status quo must go  | accounting nerds, unlock your super powers  | disruptor: jason statts shakes up the status quo | think small to think big with matt wilkinsonwhen financial statements go extinct with corey schmidtcan geraldine carter save accountants from themselves?re-inventing accounting with tyler anderson

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“the returns that accounting firms are filing are for business owners and people with more complex investment structures,” says giles pearson, ceo and co-founder of accountests, an online knowledge-testing company that focuses on recruitment, selection and development assessments for chartered accountants, accounting graduates and candidates.

pearson adds that while a few do wait until the last minute, “the reality is for a lot of smaller firms here, by january, they’re literally twiddling their thumbs.”

this is something that pearson suggests the aicpa and the profession could be lobbying congress to adopt in america. alas, the profession has been trying for years, to no avail.

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the four steps of your personal marketing process

you’re not done once you land a client.

by august j. aquila
price it right: how to value accounting services

most new business comes about because of personal marketing efforts. there is a process that your personal marketing efforts need to follow. in fact, the only way you will get different results is to change your current marketing process. let’s look at the four steps in the personal marketing process.

more: eleven marketing strategies for smaller firms | five keys to successful marketing | how does your firm measure up? | five questions for developing your marketing plan | twelve fundamentals of planning | six questions before asking for all the referrals you deserve | you only have four strategies | one question to guide your growth plans | five rules for a marketing orientation | the damage that traditional fee methods do | four ways to prepare for new business development | ten keys to marketing success
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

first, you need to get known and develop a good reputation in the marketplace. there are many ways for you to do this. look around your community.
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it’s time to fix the problem of qtips and llcs

goldberg urges the irs to address new state laws that pose a threat to the qtip marital decuction.

by seymour goldberg, cpa, mba (taxation), jd
the practitioner’s guide to the ira distribution rules under the secure act

lately, some clients and others have inquired about transferring their ownership in limited liability companies to trusts for estate planning and asset protection. i cautioned them that doing so could lead to complex tax and legal problems. to address this, i recently made a formal request to the irs for guidance on a unique situation.

read goldberg’s revenue ruling request here (pdf, 5 pages.)

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six strategies to make more without working more

time is money : clock hands on $100 bills

are there skills you can leverage in multiple ways?

by sandi leyva
the complete guide to marketing for tax & accounting firms

when i worked in the corporate world, it was always great to get a raise. now that i am an entrepreneur, raises are replaced by increases in revenue and profits. more revenue and profits are nice, as long as we’re not working correspondingly more hours.

more: six ways to beat the competition | how to fight feeling overwhelmed | you’re missing 60% of your revenue | make the most of cpe conferences | beyond compliance: six tips for adding value | track six figures to test your marketing | when you don’t know what you don’t know | eight things to give new clients | put your linkedin profile to work
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

so how can we give ourselves a true raise: work the same amount of hours or less and make more? here are a few strategies for your consideration:

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