today's features

bissett bullet: don’t put all of your eggs in one basket

today’s bissett bullet: “identify your major form of marketing but beware of overdependence.”

by martin bissett

the key to developing an effective marketing strategy is understanding who your customers are and how to reach them. often, one form of marketing will yield by far the best results for your business and it is absolutely right to treat that as a priority but by focusing all of your efforts on that method alone, you are limiting yourself in terms of opportunity.

today’s to-do:

decide on a secondary marketing activity. what resources do you need to execute it correctly and what level of assistance will you need from your team in terms of selling skillsin order to capitalize on the opportunities it will create?

see more bissett bullets here

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tax & accounting firms grow for 9th straight month

line graph
overall accounting profession employment

 

bookkeeping is playing the tortoise game.

by beth bellor

bit by bit, the accounting profession is growing. despite a staffing shortage. despite an uncertain economy. despite everything, tax and accounting firms are steadily adding to headcounts.

more: tax & accounting profession grows, but wages don’t | tax and accounting pay advancing at 5.9% pace | accounting jobs up 4% for year
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as tax and accounting professionals begin planning for the year ahead, the 卡塔尔世界杯常规比赛时间 research team is fielding a new survey to check the pulse of the profession, detect emerging trends, and identify the best success strategies going into 2024.
join the survey. get the results.
click here to launch the 10-minute survey.

according to the latest data mined by 卡塔尔世界杯常规比赛时间 research, new highs were reached in september in employment overall, staff, cpa firm staff, bookkeeping, women overall and women in cpa firms. staff also hit a new mark for hourly earnings.

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is this when accountants start taking freshbooks seriously?

twyla verhelst explains ‘collaborative accounting.’

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by seth fineberg
at large for 卡塔尔世界杯常规比赛时间

verhelst

freshbooks is taking another step to evolve from being a cloud-based invoicing solution for gig workers to being more strongly considered a true accounting solution that accountants could use to collaborate with clients as their business needs evolve.

more fineberg: your classic business model won’t allow growth accounting tech decisions you need to make todayyou’re doing email wrongwhen live events failwho’s in control? you? or your clients?time management rule #1 for accountants

more tech: major websites blocking content from ai crawlersai and the future of advisoryhow much a data breach will cost you – directly and indirectlystrengthen client ties with workflow toolsthe art of prompt engineering for a.i. accountants

more verhelst: twyla verhelst on how firms are getting creative to compete

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 “we are definitely in this flow of evolving the platform to support accountants better,” twyla verhelst, head of freshbooks’ accountant channel, tells 卡塔尔世界杯常规比赛时间’ seth fineberg. “we now have an accountant hub, which we will continue to add to; and a robust roadmap, one in which we’re building from a place of [asking] accounting partners what do you need?”

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four considerations for effective client culling

2023: the year “cull” was no longer a four-letter word for cpa firms.

by bill penczak

it finally happened.

for at least the past dozen years, i’ve heard cpa firm partners’ bold talk about culling their clients in order to ease staffing issues, focus on larger, more profitable engagements, or rid the firm of the pita clients, which has nothing to do with animal rights and more about protecting their people from those who are a pain ____  _____  _____ (complete the next three words on your own, and you can skip wordle for today).

more: partner accountability: the only two things that really matter | how to boost profits by (omg) sharing the upside | dustin verity: keep an open mind and constantly learn | secret to success? a growth and abundance mindset | the six essential kpis for managing partners | your marketing sucks: six reasons why | nine smooth moves to build client satisfaction
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a recent study was published that indicated only 1 percent of cpa firms could adequately staff their engagements. and while more firms are migrating to offshore models to get work done, more are actually culling clients, but without a measured process for doing so.  

here are some suggestions for successful extrication of clients who are wearing down the profitability and the morale of firms: 

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is audit in crisis because of definitions?

auditors, accountants and businesses need to agree on expectations and deliverables in audits.

by alan anderson
transforming audit for the future

instant download:
the new manifesto for accountants.

do the banks and investors get useful information from historical audited financials? in their book, “the end of accounting and the path forward for investors and managers,” baruch lev and feng gu researched the relationship between changes in stock prices and the dates that corporate financial reports were released.

more: three fundamental questions to ask in audit | how auditors can beat ai | the big issues in audit: frustration, inconsistency and technologyfive ways to increase audit efficiency | early adopters gain an edge in audittalent retention: five tips for an audit adjustmentsix benefits of an internal audit | the ten financial controls that’ll make you a hero | five cash reports you can’t live without | when an audit is a great thing
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in the 1950s and 1960s, roughly 90 percent of the market value of public companies could be directly attributed to the earnings and book value reported in their financials. by 2013, that percentage had dropped to just 50 percent. personally, i’m surprised it’s even that high. the historical financial statement does not serve the needs of the users of those statements.
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