卡塔尔世界杯常规比赛时间

today's features

how auditors can beat ai

ignore the coming tsunami of change at your own peril.

by alan anderson, cpa
transforming audit for the future

instant download:
“the new manifesto for accountants.“

the other day, i picked up a college textbook on auditing from 2001.

more: the disruptors: re-inventing accounting with tyler anderson | the big issues in audit: frustration, inconsistency and technology | five ways to increase audit efficiency | early adopters gain an edge in audit | talent retention: five tips for an audit adjustment | six benefits of an internal audit | the ten financial controls that’ll make you a hero | five cash reports you can’t live without | when an audit is a great thing
exclusively for pro members. log in here or 2022世界杯足球排名 today.

even back then, that book listed these as “critical forces on the profession:”

increasing market saturation with relatively little opportunity for growth
perceptions that financial statement audits have become a commodity
price competition and continual pressure to reduce fees
cost pressures that have resulted in the reduction of time devoted to engagements
perceptions that the incidence and severity of alleged audit failures have increased

in the 20-plus years since that book was published, not much has changed. today many of the college students who learned auditing from that textbook are in leadership positions at audit firms. they were warned about what we were up against.

that we are still facing those same “critical forces,” which have only exacerbated since then, is an indicator of the ossified state of leadership in the audit profession.

pro member exclusive

how tax practitioners became cybersecurity risks

tax professionals are a hacker’s dream.

by donny shimamoto, cpa, citp, cgma
on cybersecurity for accountants
center for accounting transformation

in 2015 the u.s. internal revenue service (irs) held its first security summit[i]. by creating a public-private partnership via the summit, the irs is seeking to protect more taxpayers and more tax dollars from tax-related identity theft.

more: how hacker-proof is your firm? | donny shimamoto: future firm growth requires a mindshift | ai, ocr, nlp & cpas: oh my! | accounting nerds, unlock your super powers | early adopters gain an edge in audit | dustin wheeler: for serious cas success, hire tech teams | csr for cpas: the missing ingredient | donny shimamoto explains how ‘agile’ applies to cpa firms | staff retention for remote workers | why the future is in risk advisory | ready for non-cpa “cpa” firms?
exclusively for pro members. log in here or 2022世界杯足球排名 today.

partners in the summit included the irs, state tax agencies and the private sector tax industry—for example, financial institutions, cybersecurity practitioners and tax practitioners.

the summit brought together people from the full value chain of tax compliance. taxpayers submit information to tax practitioners, who prepare the returns and submit them to the tax authorities.

pro member exclusive

yes, ai writes better emails

email taming and tracking tools with ai-powered writing help are here.

by beth ziesenis
app of the week

have you ever re-read a sent email and cringed because it came off snippy? sometimes, we lose perspective when we’re plowing through the day’s inbox.

more apps of the week: automate captions for videos | can’t read it now? save it for later | don’t lose precious memories: digitize old photos | track your mileage automatically | keep track of your subscriptions | capture testimonials to increase credibility | find an extra set of hands for time-consuming tasks | personalize communication and set yourself apart from competition | waiting to exhale (i.e., can april 19 hurry up?) |
see all: apps of the week here |
exclusively for pro members. log in here or 2022世界杯足球排名 today.

business etiquette, often labeled a “soft skill,” can be less hard using advances in ai technology.

advisory & consulting

why compliance still matters. but it’s not enough.

resistance is futile… and silly because it’s necessary for the profession.

the smartest route to advisory:
join the survey. get the roadmap

by donny shimamoto, cpa, citp, cgma
the center for accounting transformation

in the world of accounting, compliance work is often seen as the unglamorous side of the profession. but what if i told you that compliance is the heart and soul of accounting, the unsung hero that makes advisory work possible?

more donny shimamoto: how trusted advisors transform businesses | the future of accounting: a vision of trust, clarity, and hope | donny shimamoto: future firm growth requires a mindshift | ai, ocr, nlp & cpas: oh my! | accounting nerds, unlock your super powers | early adopters gain an edge in audit | dustin wheeler: for serious cas success, hire tech teams | csr for cpas: the missing ingredient | donny shimamoto explains how ‘agile’ applies to cpa firms | staff retention for remote workers | why the future is in risk advisory | ready for non-cpa “cpa” firms?
exclusively for pro members. log in here or 2022世界杯足球排名 today.

let’s explore the importance of compliance work in the accounting profession and why it’s time for us to stop minimizing its significance. read more →

marketing & sales

marketing a fixed position in a moving world

three things to keep in mind.

by bruce marcus
professional services marketing 3.0

editor’s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert’s evergreen work, which retains wisdom for the present.

there is no great mystique to the marketing concept of positioning. while it’s not as simple as some would make it seem, nor as complex as others would have you believe, it’s still very real.

more: accountants vs. lawyers: who wins the marketing battle? | the risk in not understanding risk | what your marketing program can and can’t do | nine reasons that prospects say yes | how marketing evolved to 3.0 | nine fundamentals for a healthy marketing culture in an accounting firm
exclusively for pro members. log in here or 2022世界杯足球排名 today.

like so many words used in marketing, positioning has come to be shorthand for some ideas that have come a long way in the pursuit of sound marketing practice. first popularized by ries and trout in their 1981 book, “positioning,” the concept took a basic advertising practice and codified it in a way that made it possible for other marketers to think differently about approaches to the market.
read more →

the smartest route to advisory: join the survey. get the roadmap

the smartest route to advisory:
join the survey. get the roadmap