today's features

succession planning spells success

older man pointing out something in a document to a younger colleaguethink it’s too early? think again.

by august j. aquila
what makes a great partnership

it’s no surprise to anyone thinking about retiring or selling a practice today that the number one issue they face is finding someone to take over the practice. there is a definite shortage of buyers and those who are buying are becoming more and more selective. many firms will find that it has now turned into a buyers’ market.

more: firms must plan ahead for partner retirement | retiring partners are valuable assets | nine ways to handle partners with strong views | rate managing partners in six areas | five ways to keep your edge as a leader | managing partner: the toughest job in the world | why partners need written goals
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there are still a few exceptions out there. first, if you happen to be a very profitable firm in a major market you are lucky. firms will continue to seek you out. second, if you have a very strong niche market presence you can be an attractive acquisition candidate. however, if you are an average firm in a secondary or tertiary market, selling the practice will take more work and time.

here are some ideas to help you plan your succession.
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11 best practices for partner compensation

bonus: seven systems to allocate income … and who uses them.

by marc rosenberg
how to bring in new partners

it would take a book much longer than this post to properly explain the finer points of partner compensation, especially how each of the major compensation systems works. oh, did i forget? we wrote such a book, “cpa firm partner compensation: the art and science.”

more: fifteen steps to new partner buy-in | what buying in actually means | how partner and staff actions impact profits | nuts and bolts of mentoring staff | nine ways to measure staff performance on the path to partner | sixteen duties of a partner | five people to keep out of partnership
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best practices and key concepts

as is the case with all of my lists, no one firm incorporates all of these practices in its partner compensation policy. but i have observed all of the practices below in one or more of the best firms i’ve worked with over 20 years.

  1. performance-based. there should be a strong link between pay and performance. when it comes to cpa firm performance and profitability: as the partners go, so goes the firm. the partners have a much greater impact on the firm’s success than professional staff and other personnel. if they perform at a high level, the firm will do the same. if partner performance lags, then the firm will suffer. therefore, the firm needs to motivate the partners to produce at high levels and reward them accordingly. compensation isn’t the best way to motivate anyone’s performance, but it is effective.

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get your name in the news

10 triggers for free publicity.

by sandi leyva
the complete guide to marketing for tax & accounting firms

as a marketing channel, public relations is one of my personal favorites. it includes getting mentioned in news or trade media and publications, having an article you wrote published or reprinted, applying for and winning awards, or otherwise being in the public eye for one reason or another.

more: when you don’t know what you don’t know | five stages of any business | five ideas for summer focus | leverage your client list today | need leads? try a quiz | now’s the time to clean up your email list
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

when i started a photography studio several years ago, i sent sample photos of my work along with a letter explaining my business to several news outlets. it was july, and in august, the sunday magazine supplement to the dallas morning news picked up the story and published my samples. they were portraits of cats and dogs, and my phone rang for days. within a week, i was booked through christmas, and my business broke even a year ahead of time because of that one piece of publicity.
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the biggest obstacle to taking your firm upmarket

executive woman and man in business meetingwho do your referrals come from?

by russ alan prince

moving upmarket refers to working with wealthier clients. the desire to move upmarket is becoming more pervasive and stronger because of many factors, such as economic volatility, increased competition and fee compression. for many accountants to do well going forward, they need to work with wealthier clients. they need to move upmarket.

more: what the wealthy getting wealthier means for your practice | growth during a recession? here’s how | five business models for wealth management | wanna know what clients say about you?
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for a substantial percentage of accountants with high-net-worth practices, they likely have to change their business model to move upmarket. for example, the ultrawealthy – individuals and families with a net worth of us $30 million or greater – commonly require accountants to have a different business model than clients of lesser affluence.
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new aicpa program aims to open personnel pipeline

young businesswoman talking to her client and using tabletfirms are being contacted to participate.

by 卡塔尔世界杯常规比赛时间 research

as the leaders of cpa firms know quite well, the pipeline of incoming professionals has slowed to somewhere between a trickle and a drip.

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the causes are many:

  • the cost of higher education
  • misconceptions about the profession
  • the difficulty of the cpa exam
  • competition from other professions
  • competition from corporations needing accountants

but not to worry! the american of institute of cpas is on the case!
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