today's features

four ways small firms can beat large ones

two partners celebrating business success outsidethink like an entrepreneur, not a technician.

by sandi leyva
the complete guide to marketing for tax & accounting

when i look through accounting today’s top 100 leaders list and the comments they have made about what they perceive to be the challenges in our profession, many of the answers are the same: change, talent and relevance are a few you’ll see. and they are all right to some extent, but there is a deeper systemic problem that i think could fix quite a few of these in one swipe. i’m not saying it will be easy, but it is a fairly straightforward problem once diagnosed.

more: put your linkedin profile to work | leverage your client list today | why you need a link-in-bio tool | what’s in a (domain) name? plenty | need leads? try a quiz | four tips for tough times | now’s the time to clean up your email list | transform your marketing with crm | nine thoughts on self-marketing for the introvert
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the most interesting part is that the smallest firms are getting better at solving this than the larger firms.
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every client can use financial planning

older man and younger man in meetingand accountants are perfectly positioned to offer it.

by ed mendlowitz
the 卡塔尔世界杯常规比赛时间 practice doctor

“financial planning services” is a catchall phrase for any services a client would need for their personal financial security and wealth management and is an outgrowth of tax services and any of the other core services performed for a client. these services can be offered to existing clients or to clients engaging you for the specific service.

more on marketing: four reasons to perform tax projections | four additional services to suggest
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with regard to tax services as the catalyst, the tax return is the roadmap of a client’s financial life. a keen observer can uncover many areas clients can be assisted with.
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pros end tax season filing 53% of returns

in sheer numbers, they fared the same as last year.

by beth bellor
卡塔尔世界杯常规比赛时间 research

the april 18 deadline for individual income tax returns came and went, leaving a scattering of negative figures in its wake. the largest ones had dollar signs attached: average refunds down nearly 9 percent, total refunds down 11 percent.

more: tax refunds down 8 percent | pros filing 54% of individual tax returns | average tax refunds down 10% | tax pro e-filings up 3% | pros handle 45% of income tax returns | only 39% of tax returns filed by pros | tax season opens with refunds up 85%
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the internal revenue service received 137.1 million returns, down 1.3 percent from 2022, according to data released for the week ending april 21. it processed 134.7 million returns, up 0.7 percent – the only positive in our report.
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keep track of your subscriptions

how much money are you throwing away on autorenewals?

by beth ziesenis
app of the week

national renewal day every may 4 is technically a celebration of looking at life anew. but it’s also an opportunity to check the subscriptions in your world that are on auto-renew.

more apps of the week:  make your computer a clean slate | recycle and repurpose old devicesenlist ai for more productive meetings | keep teams on task with project management apps | apps to put your affairs in orderapp of the week: celebrate black business month | app of the week: cheap flights | help your clients save money | time to upgrade your spreadsheets | app of the week: secretly stash cash | easy apps for increasing client engagement with video | app of the week: grow your business knowledge and career skill sets | app of the week: upgrade your resume | app of the week: end procrastination
see all: apps of the week here |
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

there are several options available, and here are a few of the top-rated ones:

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how to get back office support started

you may want someone dedicated to onboarding.

by penny breslin
it’s not just the numbers

once you have signed all the agreements and uploaded initial documents for back office support, your bookkeeper manager (bkm) steps in to connect with the client. the bkm should be on-site for one to five days depending on the size and needs of the client. at that time, the bkm obtains more documents and access points. the information is digitally stored while the bkm is on-site so that the full team has access immediately.

more: start every engagement with an sla | three demos: pricing your value add | set expectations with an anticipatory set | get the most out of your client meeting | why bos calls for flat rates | four steps for controlling source documents | why you need standard naming conventions | procedures require regular revisiting
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

caveat: being on site is not necessary. during the covid-19 pandemic, many firms went virtual. here’s a story from five years before covid-19 that shows that virtual onboarding works just fine.
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