managing risk in client relations

wishful thinking?

by bruce w. marcus
professional services marketing 3.0

卡塔尔世界杯常规比赛时间 research has uncovered the startling fact of the wide disparity between how accounting firm management perceives their own performance and how their clients see their performance. (join the survey; get the results.)

bruce w. marcus
bruce w. marcus

related:your clients love you? what if you’re wrong?the three degrees of riskfour essential habits for building client trustthe nine hallmarks of a marketing culturethe four cornerstones to building a marketing culturegetting the client is only half the battlepractice development: it’s not rocket sciencenine fundamentals for a healthy marketing culture in an accounting firm

another consideration of risk lies in a tendency to ignore or distort reality, which can lead to a vast expectations gap.