jeff joireman: how csr drives consumer behavior | know-how korner
beyond its ethical implications, csr can bring tangible financial gains, including increased sales and market share.
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know-how korner
with donny shimamoto
center for accounting transformation
corporate social responsibility has become more than just a buzzword; it’s a critical component of modern business strategy.
more: donny shimamoto
in the latest episode of know-how korner, donny shimamoto hosts jeff joireman, a distinguished professor of marketing at washington state university, who shares his extensive research on csr and its profound impact on consumer behavior. read more →
the needed skills are already part of the accountant’s skill set; they just need to be applied outside of the finance function. 
what cost or time investment would you pay to protect your firm and your clients?
how important are wisp and employee awareness? just ask the irs or the ftc.
indirect costs often have a much greater impact—especially for smaller firms.