marketing & sales

five lead generation mistakes to avoid

by

magnifying-glass-1-150x150who is listening?

by sarah johnson dobek
inovautus consulting

we work with a lot of professional service firms. the one thing they always want is to generate more leads.

more: five post-tax season growth ideas | six tips for winning more proposals | six ways to engage young managers, staff in firm growth | the right dna for growth | how crisis illuminates your biz dev skills | business development and sales aren’t scary
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

many of them have more leads than they realize at their disposal, but they are making some common mistakes.
read more →

six tips for winning more proposals

by

hgo beyond the basics.

by sarah johnson dobek
inovautus consulting

the public accounting marketplace has become an increasingly competitive marketplace. you want to easily win more proposals, but decision-makers are savvy purchasers. no longer do they just talk to one firm; they often talk to multiple firms.

more: four ways to propel new cpas into growing your firm | five better ways to say no | are you solving your clients’ problems? | five ways to grow new service lines | don’t confuse marketing with biz dev | business development and sales aren’t scary
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

whether you were referred to an opportunity through your network or the prospect found you through the fantastic interweb, we have six tips to help you be more successful with every swing at the plate.
read more →

four ways to propel new cpas into growing your firm

by

young businesswoman talking to her client and using tabletpractice makes progress.

by sarah johnson dobek
inovautus consulting

it’s no secret most accounting firms are facing partner succession and will continue to do so for years to come. the most common area of concern is how to involve new cpas in your firm’s growth activities.

more: five better ways to say no | six ways to engage young managers, staff in firm growth | the right dna for growth | how crisis illuminates your biz dev skills | business development and sales aren’t scary
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the short solution is young staff members should be involved in anything that will help them learn the business and develop the skills they need to lead one day, whether that means the partner track or some other role. it’s never too early to start. in fact, immersion should be expected from the first day they walk into the firm.

here are four instant and easy ways to get your young people involved in the business:

read more →