卡塔尔世界杯常规比赛时间

today's features

your boarding pass could onboard hackers

while it may make a cute vacay pic, posting on social could give hackers all they need to rip you off.

by rick richardson
technology this week

any pictures of your boarding pass should be excluded when choosing which travel photos to share on social media.

the documents may appear to be nothing more than travel souvenirs outside of their primary use at the airport, but they are much more informative than many travelers realize.

more tech this week: chatgpt passes cpa exam on second try | smartwatch saves two lives | first e-road charges electric vehicles as they drive | stanford scientists 3d-print heart tissue | four of today’s new technologies that will be tomorrow’s ‘norm’ | cyber insurance costs rise in health care as attacks soar | phishing attack hackers have a new trick
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if cybercriminals can get a picture of a boarding pass, they can exploit travelers in several ways.

even while the information on the documents appears to be sparse, bad actors “can very easily bring up the rest of the things they need to know about you from public records, like your date of birth, your address, your phone number, or your email address,” according to amir tarighat, ceo of cybersecurity company agency.

advisory & consulting

five ways your cas practice traps you

know the pitfalls … and how to avoid them.

by w. michael hsu, cpa

are you working tirelessly but not seeing the benefits and results you deserve? essentially, do you feel trapped in the cycle of your business? if so, you’re not alone.

more: review your cas: when, what, how | be serious about ai, not amused | how to offer proof to cas prospects | how to market cas to existing clients | 12 cas profitability killers | how weekly cas reports help businesses | cas: much more than bookkeeping
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many firm owners, as well as the entrepreneurs they serve, feel exhausted by their business, but it doesn’t have to be that way.

in this article, we’ll identify common signs that your business is trapping you, and show you how to optimize for freedom. by addressing these issues and implementing some simple strategies, you can reduce stress, achieve more and live a life you love.

pro member exclusive

three steps to thought leadership

will you create, curate or both?

by anthony glomski and russ alan prince

becoming a thought leader is one of the most effective ways to effectively position you and your practice to the ultrawealthy and the other professionals who serve them. think of it as complementing and augmenting the powerful relationships you are building using the everyone wins process.

more: set your processes apart in nine steps | is it time for your firm to outsource? | raise cas awareness among your clients | which clients are best for cas | how much can automating bank feeds save you? | wants vs. needs: why not fill both? | get sticky with cas
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while there are different ways people define a thought leader, the following captures the actions and outcomes of becoming a thought leader:
read more →

pro member exclusive

irs and ftc cybersecurity expectations of tax practitioners

your tools for a cybersecurity compliance check-up.

by donny shimamoto
cybersecurity for accountants

in august 2019, the irs published its list of “security six” steps to protect taxpayer information.[i] these described the six “basic protections” that it expects tax prepares to utilize.

more: how hacker-proof is your firm? | unleashing the power of technology: transforming accountants into trusted advisors | future firm growth requires a mindshift | ai, ocr, nlp & cpas: oh my! | accounting nerds, unlock your super powers | early adopters gain an edge in audit | dustin wheeler: for serious cas success, hire tech teams | csr for cpas: the missing ingredient | donny shimamoto explains how ‘agile’ applies to cpa firms | staff retention for remote workers | why the future is in risk advisory | ready for non-cpa “cpa” firms?
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these include:

marketing & sales

how to put target marketing into context

combine the best parts of two approaches.

by bruce marcus
professional services marketing 3.0

editor’s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert’s evergreen work, which retains wisdom for the present.

there is much ado, these days, about niche marketing and target marketing and using mailing lists and knowledge management. how does it all come together to make sense for the smaller accounting or law firm, particularly when there’s a limited marketing budget, and a limited opportunity to reach out to the marketplace?

more: how to build a marketing culture | professional services marketing requires flexibility | how to set marketing objectives | accounting marketing 3.0: new rules | nine fundamentals for a healthy marketing culture in an accounting firm
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niche marketing is a valid concept, but unfortunately, it is inflated and distorted by suppliers of niche marketing materials. marketing niche marketing material doesn’t make the concept any less valid, although certainly, a distinction should be made between the products of different suppliers. some are clearly better and more relevant than others.