卡塔尔世界杯常规比赛时间

today's features

12 points of a good compensation plan

how to reward partners.

by august j. aquila
what makes a great partnership

during the last 13 years i have focused a large part of my practice on helping firms develop compensation plans. a critical element in keeping partners engaged is having a compensation system that rewards them for doing the right things. here’s what i found to be some of the best practices.

more: rate managing partners in six areas | eight ways managing partners make a real difference | five reasons that leaders fail | eleven things partners must do | seven keys to becoming an equity partner | how to achieve partner unity | the seven building blocks of a great partnership
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every compensation plan should be constructed to help the firm enhance its ability to service clients, achieve its strategic goals and attract, reward and retain the right people. if a firm’s plan does not accomplish these objectives, it needs to be restructured.

pro member exclusive

4 new tech trends to watch

embedded research assistants, metaverse meetings, more evs and safer connections are closer than you think.

by rick richardson
technology this week

now that we have a few weeks of 2023 under our belts, it’s time to look out to the remaining months to see what areas of technology are going to have the biggest impacts on our lives.

before we look forward, let’s look back to the end of 2022 and see the trends that were forming and how they will affect our world in 2023.

more tech this week: chatgpt: what it is. why you need to know. | russia-linked ransomware back with a vengeance | amazon aws: the mainframe killer? | amazon launching its first internet satellites | russian solarwinds hackers at it again | nasa finds a $10 quintillion asteroid | firms must balance benefits, risks of emerging technology | microsoft and google go to war
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from a hardware perspective, it was an unexciting year. apple and samsung refreshed their flagship smartphones, but most reviewers rated the changes as incremental upgrades. mark zuckerberg, with his eyes on changing the way people work, introduced a $1,500 virtual-reality headset. but, with only a two-hour battery, most users will strap the new headset on for gaming.

marketing & sales

what your marketing program can and can’t do

all the marketing effort in the world will rarely produce a client. it can only produce a receptive prospect.

by bruce marcus
professional services marketing 3.0

editor’s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert’s evergreen work, which retains wisdom for the present.

the tools of marketing are not a program – they are simply tools.

more: have you planned how to service your new revenue? | how to set marketing objectives | how marketing in accounting has evolved | accounting marketing 3.0: new rules | nine fundamentals for a healthy marketing culture in an accounting firm
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a marketing program, then, is not simply a catalogue of tools. it’s a plan – a strategy and a tactical plan. it’s the sum total of all relevant activities, supporting one another, and not just random activities designed without objective nor relevance to the needs of the prospective client.
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pro member exclusive

who is better at accounting, ai or humans?

and what that means for the profession.

by hitendra patil
rise of the aiccountants

a new research study by the american accounting association evaluated the performance of chatgpt on accounting-specific content.

more: talent shortage: ai neither the cause nor the remedy | accounting profession to experience highest ai impact | be serious about ai, not amused
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the study was conducted by a team of 327 coauthors from 186 educational institutions worldwide, who entered 25,817 assessment questions and evaluated the accuracy of chatgpt’s responses.
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pro member exclusive

why buying into a firm is such a great investment

caution: don’t get hung up on ownership percentage.

by marc rosenberg
how to bring in new partners

accepting a partnership invitation offers two terrific, lifetime benefits to new partners that for most people cannot possibly be matched in any other career pursuit.

more: four philosophies for managing a cpa firm | how partner and staff actions impact profits | nuts and bolts of mentoring staff | nine ways to measure staff performance on the path to partner | sixteen duties of a partner
exclusively for pro members. log in here or 2022世界杯足球排名 today.

if they don’t see this and agree with it, then perhaps it would be unwise for them to accept the partnership offer.
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