today's features

put your linkedin profile to work

official_logo_linkedin

five ways to improve it today.

by sandi leyva
the complete guide to marketing for tax & accounting firms

your linkedin profile is just as important as your website these days. it’s not uncommon at all for small business owners to check out your profile before contacting you. if your profile doesn’t measure up, then you might not get the lead. here are five ideas to get the most out of your linkedin profile.

more: leverage your client list today | why you need a link-in-bio tool | five emotional skills for entrepreneurs | transform your marketing with crm | five kinds of small thinking
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

1. write a friendly, keyword-filled background. 

on linkedin, the best backgrounds are less formal, more friendly and conversational in style. let people know what drives you from a business standpoint, what you’re passionate about and who the ideal client is for you.
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personalize communication and set yourself apart from competition

produce personalized videos with the push of a button.

by beth ziesenis
app of the week

according to a 2020 adobe survey of marketers and consumers, creating a personalized experience for customers increases loyalty, revenue and retention. this is good to keep in mind for get to know your customers day, the third thursday in april (and january, july and october).

more apps of the week:  make your computer a clean slate | recycle and repurpose old devicesenlist ai for more productive meetings | keep teams on task with project management apps | apps to put your affairs in orderapp of the week: celebrate black business month | app of the week: cheap flights | help your clients save money | time to upgrade your spreadsheets | app of the week: secretly stash cash | easy apps for increasing client engagement with video | app of the week: grow your business knowledge and career skill sets | app of the week: upgrade your resume | app of the week: end procrastination
see all: apps of the week here |
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

time to set up some personalization–and i have just the tool for you (and/or your marketing team).

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should tax preparers be certified competent?

four recommendations for congress.

by 卡塔尔世界杯常规比赛时间 research

sad news for all you enrolled agents, enrolled actuaries, attorneys, cpas and other trained, competent tax preparers: you wasted your time and money on education. it turns out incompetence isn’t illegal. there are no standards, no mandatory credentials. anyone can claim to be a tax preparer.

more: irs: let the sun shine in … and out | irs has big plans for its $80 billion | can’t irs tax pro accounts do more? | hello? irs? anybody home? | taxpayer assistance centers need upgrade | at the irs, short on staff means short on service
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

best of all, when an incompetent preparer makes a mistake, it’s only taxpayers and the irs that suffer.
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have no fear, april is here

most early fears were unfounded. but not all of them.

by 卡塔尔世界杯常规比赛时间 research

the 2023 卡塔尔世界杯常规比赛时间 busy barometer has detected a clear sign that this year’s tax season is working out better than expected … or should we say better than feared?

more: survey: busy season looking good | on business outlook, cpas are confident … and concerned | tax pros offer advice for small businesses | busy season barometer finds many cpas in transition | more cpas see worsening economy | has early tax season optimism peaked? | marchternity: just say ‘no’ | marchternity: the solution is community | how bullish are you this tax season? | accountants’ top problems for tax season 2023 | tax season 2023: better or worse?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

comparing the barometer’s early results with those near the end of the season, we see that the fears of many practitioners were unwarranted. the fears of february are quite different from the experiences of march.
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set expectations with an anticipatory set

businesswoman using a tabletbonus: a full proposal for bos services.

by penny breslin
it’s not just the numbers

in 2000, our company created a quickbooks training dvd. the owner wanted it done professionally and hired a movie company and rented a studio. the rfp went out. all proposals received had a fee for discovery.

more: get the most out of your client meeting | why bos calls for flat rates | procedures require regular revisiting | why federated search matters | tips for getting clients started on bos | the best tech for your team and clients | marketing? know your goals first | eight things to stop doing now
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

today, if you were to hire a development team to create, update or install code, they would charge you a certain amount for discovery before they would do any actual coding. what you are paying for is the development of the anticipatory set and a clear definition of the scope.
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